Revolutionizing Recruitment and Unlocking Human Potential

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Caitlin McGregor’s journey as the founder of Plum transforms the hiring landscape by embracing data to reveal innate talents rather than relying on traditional resumes. The episode explores how technology and behavioural data can help businesses thrive while ensuring that employees are matched with roles that allow them to flourish.

Caitlin MacGregor, CEO and co-founder of Plum, is passionate about helping people reach their true potential. That’s why, after building two businesses for other people, she founded Plum – to help organizations fully leverage the human potential within their workforces. Plum equips business leaders with the talent data needed to match employees’ talent to roles where they’ll thrive, so that the business can thrive too. She is a regular speaker at global events including CES, Human Resource Executive HR Technology Conference & Exposition, Americas’ SAP Users’ Group (ASUG) Women Connect, HRCI Higher Standards Summit and more. She also is a sought-after guest on podcasts including, Recruiting Daily, The Recruitment Flex Podcast, and 3Sixty Insights. In addition, she has been quoted in the NY Times, Financial Post, The Globe and Mail, The Record, Global News, Human Resource Executive, and Benefits Pro. Caitlin is a gold GLOBEE Women World Awards winner for Achievement in Innovation and was named an Inspiring Leader by InspiringTM Workplaces.

You can learn more about Plum on their website.

You can also connect with Caitlin on LinkedIn or Instagram.

You can connect with Julie on LinkedIn or Instagram.

Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals.

Watch for the Big Gorgeous Goals: Official Workbook coming March 2025.

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