Revolutionizing Retail Marketing with Sam Pantazopoulos

Welcome back to Pivot With Purpose! In this episode I am joined by Sam Pantazopoulos, the CEO and Co-Founder of Vizer! Vizer is the premier retail marketing intelligence platform revolutionizing how consumer brands drive online shoppers in-store. Sam is a trailblazer in the retail marketing space, bringing a wealth of knowledge and experience to the table as an accomplished speaker, writer, and advisor. Her company, Vizer, is transforming the retail marketing landscape with its cutting-edge platform that bridges the gap between online and offline shopping experiences (It’s essentially bringing Google Analytics in-store!)

I am so excited to talk with Sam about the unique challenges and strategies for driving in-store sales through an effective online presence and her journey from being a college entrepreneur to an innovator in the retail marketing space!

Topics Covered:
(03:24) The birth of Vizer: How a college idea evolved into a platform for retail marketing.
(06:19) Sam’s decision to dive into entrepreneurship right after college and the early challenges.
(09:22) The pivotal moment when COVID-19 forced Vizer to pivot and focus on retail, leading to their current success.
(13:00) Lessons in leadership and the importance of not fighting “invisible enemies.”
(26:09) An omnipresent online footprint and how it supports retail sales.
(29:36) The power of influencer marketing in driving in-store promotions and how Viser supports brands with effective distribution strategies.
(35:11) The impact of social entrepreneurship on business growth and the importance of using resources for the greater good.
(39:26) Embracing change and learning to let go of old habits to foster growth.

Sam’s journey is a testament to the power of pivoting and perseverance. Don’t miss out on hearing how Vizer is paving the way for a new era in retail marketing!

Connect with Sam!

Link up with Sam on LinkedIn https://www.linkedin.com/in/scpantazopoulos/
Check out her company Vizer: https://www.joinvizer.com/

Meghan Houle Method Career Community & Recruitment Resources:

LinkedIn

Meghan Houle Instagram

Pivot with Purpose Instagram

Book a Call With Meghan

Subscribe to the Pivot with Purpose Blog

Season 6 Sponsor TripleTen

TripleTen's boot camps turbocharge your journey into the world of tech, equipping you with the cutting-edge skills needed for a game-changing career pivot.

Ranked at the top of the charts, Tripleten’s programs in Software Engineering, Quality Assurance, Business Intelligence Analytics, and Data Science are the ultimate launchpad for your career transformation. Learn more about TripleTen: https://tripleten.com/