Rick Purnell: Strategic Communication in Ag | Ep. 53

Hello there!

In this episode of the Wisenetix Podcast, Rick Purnell, Managing Director of Communications at RPR Company, brings his wealth of experience in media relations within the agriculture industry to the table. Rick talks about the changing landscape of communication strategies, the value of building strong relationships with media outlets, and how to effectively match your messaging with current industry trends. Tune in for an engaging conversation on navigating the complexities of media dynamics in agriculture. Catch the episode on your favorite platform!

"How we deliver information to media channels has evolved, but the core principles remain unchanged."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Rick Purnell, Managing Director of Communications at RPR Company, holds a B.S. in Agricultural Communications from Oklahoma State University. With over 21 years at RPR, Rick specializes in strategic communications, media relations, and agricultural issues. He has led successful media campaigns and developed outreach programs, earning recognition for his work in sustainability and animal welfare.

What will you learn: 

• (00:00) Highlight
• (00:25) Introduction
• (09:34) Media preferences
• (11:32) Media relationships
• (14:34) Digital formats
• (17:34) Messaging strategies
• (24:31) Refining communication
• (31:11) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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