Rise Of The Strategic MOPs Function (ft. Dr. Debbie Qaqish)

Marketing technology has changed the role of marketing and has fully enabled marketing in brand new ways. Dr. Debbie Qaqish explains how a strategic marketing operations organization can support marketing to deliver on that promise of being a revenue driver by using technology to make a business impact.

Follow Dr. Debbie on LinkedIn.

Download a copy of her book From Backroom to Boardroom.

Download's The Pedowitz Group's report The RevOps Difference.