Rockstar CMO FM

Rockstar CMO
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Rockstar CMO FM

In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.

  1. The Five Sales Enablement Things and Valuable Friction Episode

    2 NGÀY TRƯỚC

    The Five Sales Enablement Things and Valuable Friction Episode

    This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode.  Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into: Buyer Needs Analysis Market Intelligence Story Telling Sales Tools Technology Ian then joins Robert in the virtual bar for a splendid holiday cocktail and a chat about his concept of valuable friction.  Enjoy! — The Links The people on LinkedIn: Ian Truscott Jeff Clark Robert Rose Mentioned in this week’s episode: Clifford Stoll’s 1995 article in Newsweek - Why the Web Won't Be Nirvana Robert’s new website, Seventh Bear Robert firm: The Content Advisory Robert’s podcast: This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube Lose Yourself by Eminem - on YouTube  Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    58 phút
  2. The Four Takes on Privacy and Relevancy Episode

    16 THG 11

    The Four Takes on Privacy and Relevancy Episode

    It is a shorter show again this week, as it’s just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on business travel.  They dig into a consumer study by Drapers, Deloitte privacy research, the Forrester blog, a Boston Consulting Group framework, and an article on Forbes to discuss: Personalization in B2B. Consumers are willing to share data for better services. Trust in brands is crucial for data sharing. Data deprecation poses significant challenges for marketers. Privacy by design should be a core principle in marketing. Data minimalization is key to effective data management. Progressive profiling can enhance user experience. Effective communication about data use can build consumer trust. Enjoy! — The Links The people  Ian Truscott on Linked Jeff Clark on LinkedIn Mentioned in this week’s episode: John Arnold's article on the Forrester blog - Welcome To The Data-Deprived Future Of Frontline B2B Marketing  Ken Theriott’s article on Forbes: Marketing In The Age Of Privacy: Balancing Personalization And Data Protection Drapers Connected Consumer 2024 report Deloitte report - Connectivity Mobile Trends  BCG approach - Personalized Customer Strategy in the Age of AI Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube Surveillance Capitalism by Evan Greer on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    34 phút
  3. The Just Cathy, Chums, Content and Chaos Episode

    9 THG 11

    The Just Cathy, Chums, Content and Chaos Episode

    A shorter show this week, as a last-minute client commitment meant Robert couldn’t make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real bar and her experience of Content Marketing World, including the three workshops and presentations that she ran. They cover: Reaction to Robert’s keynote The results from the CMI Content Marketing survey  Content technology and the importance of an audit The folly of one-to-one personalization The community aspect of the conference is invaluable How content orchestration streamlines multiple content operations. Every piece of content should start with the audience Collaboration between IT and business Enjoy! — The Links The people  Ian Truscott Cathy McKnight Mentioned in this week’s episode: Content Marketing World Cathy’s Content Chaos webinar with Hilton Robert’s YouTube Channel Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    36 phút
  4. The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode

    2 THG 11

    The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode

    This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having: Defined and measurable targets Data that is curated to address business goals Tools to make the data available A skilled team who manages the data  Everybody in marketing is enabled to be data-driven  Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares three important trends for B2B marketing that he’ll be exploring in 2025. Enjoy! — The Links The people  Ian Truscott Jeff Clark Robert Rose Mentioned in this week’s episode: Robert’s new project: Seventh Bear Robert firm: The Content Advisory Robert’s podcast: This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube Numbers in Action by Wiley on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

    57 phút
  5. The Just Robert and CMWorld Episode

    26 THG 10

    The Just Robert and CMWorld Episode

    This week, the risk of having a “just in time” podcast, as family, fate, and Comcast conspired, meant it’s a short episode due to postponed interviews with Jeff and Cathy.  So this week, we go straight to the bar as ian joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar. As he recovers from Content Marketing World with a cocktail, he shares some of the highlights of last week's event and the theme of his keynote this year.  Enjoy! Unleashing the Full Potential of Generative AI — The Links The people  Ian Truscott Robert Rose Mentioned in this week’s episode: Content Marketing World Robert’s new project: Seventh Bear Robert firm: The Content Advisory Robert’s podcast: This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    26 phút
  6. The Giving a Shit About B2B Marketing with Cathy and Robert Episode

    19 THG 10

    The Giving a Shit About B2B Marketing with Cathy and Robert Episode

    This week Cathy McKnight and Ian Truscott discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity and how some teams are B2B Marketing by numbers and her recent webinar with Salesforce Unleashing the Full Potential of Generative AI. Adobe Max focuses on creativity and the use of AI tools. AI can enhance creative processes but should not replace human creativity. Efficiency in marketing can lead to mediocrity if not balanced with creativity. Marketers often fall into the quantitative trap, prioritizing quantity over quality. Continuous learning and experimentation are essential for innovation. Frameworks like Lean and Six Sigma can improve marketing processes. Communication skills have declined, especially in remote settings. Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, asks why we might want to give a shit about B2B marketing. Enjoy! — The Links The people  Ian Truscott Cathy McKnight Robert Rose Mentioned in this week’s episode: Cathy’s article: Efficiency: How Ticking Boxes Leads to Mediocrity Cathy’s Salesforce webinar: Unleashing the Full Potential of Generative AI. Robert’s article: Why You Have To Care Enough To Send the Very Best in B2B Marketing Robert & Cathy’s firm: The Content Advisory Robert’s podcast: This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 giờ 5 phút
  7. Special Episode - Business Podcasting - Eavesdropping on Keith Smith and Jason Falls

    16 THG 10

    Special Episode - Business Podcasting - Eavesdropping on Keith Smith and Jason Falls

    This special episode features highlights from a conversation between Keith Smith and Jason Falls on the Fuel Podcast - the highlights host Ian Truscott picks out are: Founding the Marketing Podcast Network Should you add video to your podcast? The intentionality of listening to podcasts The role can podcasts can play in employee engagement and enablement Should you start a podcast? And a great quote from Jason:  “…..it just has a lot more meat to it than other mediums because other mediums are, we're going to blast this shit at your head and hope that you consume it. Whereas the podcast listener is the one in charge. The podcast listener is like, no, I'm only going to listen to this”. Listen to the full episode on MPN: Jason Falls: The Podcast Revolutionary Enjoy! — The people: Ian Truscott on LinkedIn  Keith Smith on LinkedIn  Jason Falls on LinkedIn and his website  Mentioned in this special episode: The Fuel Podcast The episode on MPN: Jason Falls: The Podcast Revolutionary Jason’s Roots Music Rambler podcast Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    23 phút
  8. The 5 Fundamentals of Buyers' Journeys and Careers over a Cocktail Episode

    12 THG 10

    The 5 Fundamentals of Buyers' Journeys and Careers over a Cocktail Episode

    This week Jeff Clark and Ian Truscott discuss Jeff’s 5 Fundamentals of Buyers' Journeys: Chose a Published Model that works for your business  Data is the Ultimate Key to Success Journey Tracking Can Predict Ability to Close  The Devil is in Persona-level Details Journey Tracking Ensures Campaign Success Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, Robert shares his take on the current state of marketing careers based on some recent research.   Enjoy! — The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: Buyers journey research: Adweek:  The State of the Enterprise B2B Buyers Journey Forrester - Younger B2B Buyers Google: B2B marketing: Connecting with new & existing business buyers Robert’s firm: The Content Advisory Robert’s podcast – This Old Marketing Robert’s CMI article series - Rose Colored Glasses Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube The Journey by Fat Boy Slim on YouTube Surf Rider by The Lively Ones on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 giờ 2 phút
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Giới Thiệu

In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.

Thông Tin

  • Nhà sáng tạo
    Rockstar CMO
  • Năm hoạt động
    2019 - 2024
  • Tập
    249
  • Xếp hạng
    Thô tục
  • Bản quyền
    © 2022 Rockstar CMO
  • Trang web chương trình
    Rockstar CMO FM

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