Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Katie Brinkley
  • ٤٫٩ (١٧٨)
  • ريادة الأعمال
  • مرتان في الأسبوع
Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing. Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact. Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor. So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass. Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place. Hosted on Acast. See acast.com/privacy for more information.

  1. قبل ٣ أيام

    How to Spot and Fix Client Hesitations

    Have you ever heard these myths about building client trust in business? Myth 1: Clients who question your pricing are just trying to negotiate. Myth 2: Clients who want to change your process are just seeking efficiency. Myth 3: Clients who demand endless revisions are just perfectionists. I'll share the truth about these myths and how to earn back client trust. Stay tuned for the game-changing strategy. In this episode, you will be able to:  Establishing Client Trust: Learn the secrets to building strong, lasting relationships with your clients.  Recognizing Client Trust Issues: Discover the subtle signs that indicate a client may be lacking trust in your business.  Regaining Client Trust: Unlock the strategies to earn back your client's confidence and trust in your services.  Clear Expectations with Clients: Master the art of setting and communicating clear expectations to ensure project success.  Social Proof for Trust Building: Uncover the power of using social proof to boost trust and credibility with your clients.  Ready to build stronger client relationships and earn back trust? Tune in to this week's episode of Rocky Mountain Marketing Quick Cast.  Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #ClientTrust #BusinessGrowth #MarketingTips #EntrepreneurLife #ClientCommunication #DigitalMarketing #SmallBusinessOwner #BuildingTrust #ServiceBasedBusiness #CustomerRelationships Hosted on Acast. See acast.com/privacy for more information.

    ٩ من الدقائق
  2. Why Your Self-doubt is Costing You: Overcoming Fear as an Entrepreneur with Rachel Druckenmiller

    قبل ٥ أيام

    Why Your Self-doubt is Costing You: Overcoming Fear as an Entrepreneur with Rachel Druckenmiller

    Unmute yourself and watch your business soar! Imagine if the key to unlocking success wasn't just a strategy or marketing hack, but simply learning how to unmute yourself. Rachel Druckenmiller, an award-winning keynote speaker, TEDx speaker, and singer-songwriter, shares powerful insights on breaking free from self-doubt and stepping into your full potential. But here's the unexpected twist: Rachel's journey to empowerment involves singing, vulnerability, and embracing imperfections. Discover how she overcame self-doubt, burned out, and found her voice to unlock new opportunities. If you're ready to stop playing small and start owning your voice, this is one conversation you don't want to miss. Rachel's story will inspire you to take bold, calculated risks and transform your business through authenticity and action. Tune in to discover the surprising link between vulnerability and leadership, and learn how to leverage your unique stories for personal branding. In this episode, you will be able to: Master the art of overcoming self-doubt as an entrepreneur can transform your business journey. Discover effective strategies to unmute your voice and stand out in the competitive world of business. Embrace vulnerability can have a profound impact on your leadership style and the way you connect with others in the business world. Learn how taking action can be the key to building confidence and achieving success as an entrepreneur. Learn the power of personal branding through sharing unique and compelling stories that resonate with your audience.  Let's continue the conversation. What's one small, bold step you can take today to unmute yourself in your professional journey and lead with confidence? Visit Rachel Druckenmiller's social media pages: Website: https://www.racheldruckenmiller.com/ LinkedIn: https://www.linkedin.com/in/rachelbdruckenmiller/ Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #UnmuteYourself #PersonalGrowth #Entrepreneurship Hosted on Acast. See acast.com/privacy for more information.

    ٣٢ من الدقائق
  3. How to Make the Most of LinkedIn Newsletter’s Newest Features

    ٢٠ مارس

    How to Make the Most of LinkedIn Newsletter’s Newest Features

    If you’ve ever posted on LinkedIn and hoped the algorithm would do its magic, only to have your content disappear into the void, you’re not alone. But what if you could guarantee your insights landed directly in your audience’s inbox? That’s exactly what LinkedIn newsletters do. In this episode, I break down why LinkedIn newsletters are one of the most powerful tools for thought leaders and businesses. With LinkedIn rolling out new analytics, it’s now easier than ever to track your newsletter’s success, optimize engagement, and connect with your audience without fighting the algorithm. In this episode, you’ll learn: How LinkedIn newsletters help you bypass the algorithm: No more relying on post reach—your content goes straight to your subscribers.Why newsletters are a game-changer for thought leadership: Build authority, expand your reach, and stay top of mind with your audience.How to use LinkedIn’s new analytics for better engagement: Learn about open rates, email sends, and subscriber behavior.The best strategies for growing your newsletter audience: From optimizing subject lines to repurposing content across platforms.Why monetization is now possible with LinkedIn newsletters: Discover how to leverage sponsorships and paid promotions to create a new revenue stream. Ready to take control of your LinkedIn content strategy? Subscribe to Rocky Mountain Marketing and visit KatieBrinkley.com for expert insights on growing your brand and maximizing your reach. Checkout Capsho now! katiebrinkley.live/capsho Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://nextstepsocial.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #LinkedInMarketing #SocialMediaStrategy #LinkedInNewsletters #ContentMarketing #MarketingTips #LinkedInGrowth #DigitalMarketing #ThoughtLeadership #EmailMarketing #BusinessGrowth #BrandBuilding #MarketingExpert #SocialSelling #B2BMarketing #ContentStrategy Hosted on Acast. See acast.com/privacy for more information.

    ١٣ من الدقائق
  4. Why Great Content is the Key to Long Term Business Success with Robert Rose

    ١٨ مارس

    Why Great Content is the Key to Long Term Business Success with Robert Rose

    The digital content space is more crowded than ever, and simply creating content is no longer enough—it needs to create impact. With changing algorithms, the rise of AI, and evolving consumer behavior, brands need to rethink their content approach. In this episode, I sit down with Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, to discuss what’s working (and what’s not) in content marketing today. Robert has helped brands like NASA, Hilton, and Salesforce refine their content strategies, and now he’s sharing the insights you need to stand out. From shifting away from content “containers” to leveraging AI in a smart way, we cover everything businesses need to build a strategy that drives results. If your content isn’t performing the way you want, this episode is packed with valuable takeaways. In this episode, you’ll learn: Why businesses need to rethink their content strategy: Most brands still create content based on format first, rather than leading with a strong story.How AI is reshaping content creation and SEO: AI isn’t just about speed—it’s about creating smarter, more effective content that resonates with your audience.The role of original research in establishing authority: Data-backed content is a powerful tool for thought leadership and long-term SEO value.Why organic reach is declining and how to adapt: The days of easy traffic from Google and social media are fading—discover where to shift your focus.How to repurpose content for maximum impact: A single great idea can (and should) fuel multiple pieces of content across platforms. Want to create content that stands out? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert insights and free tools to level up your content strategy today! Checkout Podmatch today! joinpodmatch.com/Katie Visit Robert Rose's social media pages: Website: https://seventhbear.com/ This Old Marketing Podcast: https://www.thisoldmarketing.com/ LinkedIn: https://www.linkedin.com/in/robrose/ Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #ContentMarketing #MarketingStrategy #DigitalMarketing #SEOTrends #ContentCreation #AIMarketing #SocialMediaGrowth #MarketingTips #ThoughtLeadership #MarketingSuccess #OnlineVisibility #LeadGeneration #MarketingForBusiness #ContentMarketingTrends #MarketingInnovation #RobertRose #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

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  5. The Latest Social Media Trends That Actually Work

    ١٣ مارس

    The Latest Social Media Trends That Actually Work

    Posting on social media isn’t just about showing up—it’s about showing up consistently. Yet, so many business owners and content creators struggle to keep up with a posting schedule that actually works. If you’ve ever felt overwhelmed trying to maintain your online presence, this episode is for you! In this episode, I’m breaking down why consistency matters, how algorithms favor creators who post regularly, and what simple strategies you can implement to keep growing—even when life gets busy. In this episode, you’ll learn: Why consistency beats perfection: You don’t need viral content to grow—just a steady, reliable presence.How algorithms reward consistency: Platforms like Instagram, LinkedIn, and TikTok prioritize creators who post regularly.The power of batch content creation: Planning ahead can help you post even when you're busy.Easy ways to repurpose content: Maximize every post by turning it into multiple pieces of content.How to build a sustainable social media schedule: Find a rhythm that works for your business and keeps you engaged without burnout. Struggling to stay consistent? Subscribe to Rocky Mountain Marketing for weekly strategies that help you grow online without the stress. Check out Capsho now! katiebrinkley.live/capsho Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #SocialMediaStrategy #ContentMarketing #StayConsistent #SocialGrowth #MarketingTips #SmallBizMarketing #OnlineBranding #InstagramMarketing #LinkedInTips #SocialSuccess #EntrepreneurTips #ContentCreation #MarketingForBeginners #DigitalMarketingTips #SocialMediaGrowth #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

    ١١ من الدقائق
  6. The Secrets to Creating Content That Converts with Andy Crestodina

    ١١ مارس

    The Secrets to Creating Content That Converts with Andy Crestodina

    What does it take to create content that not only ranks but converts in today’s fast-paced digital world? With ever-changing algorithms, shorter attention spans, and the rise of AI-driven marketing, staying ahead requires more than just keeping up—it’s about adapting and innovating. In this episode, I sit down with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry. Andy has spent decades shaping the content marketing industry, and today, he’s here to break down what’s working, what’s not, and how you can future-proof your strategy. From the power of LinkedIn newsletters to AI’s impact on search rankings, we’re covering everything you need to know about making your content work harder and smarter. If you’ve ever struggled with SEO, social media engagement, or crafting a content strategy that actually converts, this episode is packed with actionable insights. In this episode, you’ll learn: Why content strategies must evolve with changing algorithms: Short-form video, AI search results, and declining organic reach demand a fresh approach.How LinkedIn newsletters can outperform traditional email marketing: Get higher engagement and build brand visibility without fighting inbox clutter.The role of original research and thought leadership in content marketing: Become a go-to resource by publishing studies, data, and expert insights.How AI is changing SEO and content discovery: Learn why brand mentions and contextual optimization matter more than backlinks.The importance of sales and marketing alignment for higher conversions: Create content that directly addresses customer objections and drives action. Want more content strategies that actually work? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for free resources to level up your digital presence today! Checkout Capsho now: katiebrinkley.live/capsho Visit Andy Crestodina's social media pages: Orbit Media Studios Website: https://www.orbitmedia.com LinkedIn: https://www.linkedin.com/in/andycrestodina/ Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #ContentMarketing #DigitalMarketing #MarketingInsights #SEO2025 #MarketingGrowth #BrandBuilding #AIMarketing #B2BMarketing #ContentCreation #LeadGeneration #SearchRankings #MarketingForBusiness #LinkedInStrategy #SocialSelling #MarketingSuccess Hosted on Acast. See acast.com/privacy for more information.

    ٣٥ من الدقائق
  7. What’s Working on Social Media and What’s Not

    ٦ مارس

    What’s Working on Social Media and What’s Not

    If you’re still posting like it’s 2024, you’re already behind. Social media platforms are changing, engagement rates are shifting, and where you focus your efforts in 2025 will make or break your success. In this episode, I dive into the biggest social media trends backed by real data—not just opinions. In this episode, you’ll learn:Why Instagram engagement is down and how to fix itHow TikTok remains the best platform for organic reachWhy LinkedIn is now prioritizing short-form videoThe rise of YouTube Shorts and why you should be thereHow engagement has shifted to saves, shares, and DMs Want to grow faster on social media? Subscribe to Rocky Mountain Marketing for expert strategies and real-time updates! Join the Podmatch community today! joinpodmatch.com/katie Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #SocialMediaMarketing #ContentStrategy #SocialMediaTrends #DigitalMarketing #InstagramGrowth #YouTubeShorts #LinkedInMarketing #TikTokForBusiness #DMMarketing #MarketingTrends2025 #ReelsStrategy #B2BMarketing #ShortFormVideo #AlgorithmUpdates #MarketingGrowth Hosted on Acast. See acast.com/privacy for more information.

    ١٦ من الدقائق
  8. The Power of Storytelling: Turning Your Book into a Business Asset with Matt Briel

    ٤ مارس

    The Power of Storytelling: Turning Your Book into a Business Asset with Matt Briel

    Have you ever thought about writing a book but felt overwhelmed by the process? You’re not alone! Many entrepreneurs hesitate to take the leap, but in today’s digital landscape, publishing a book is one of the most powerful ways to establish authority, attract new opportunities, and grow your business. In this episode, I sit down with Matt Briel of Lulu and Tilt Publishing to talk about why now is the perfect time to write a book and how self-publishing can give you more control over your brand, revenue, and audience engagement. In this episode, you’ll learn:Why publishing a book positions you as an authority in your industry: A book isn’t just a product—it’s a credibility booster that sets you apart from competitors.How a book can become your best marketing tool: Books open doors to media features, speaking engagements, and new business opportunities.The benefits of selling your book directly to your audience: Self-publishing gives you control over your profits, branding, and reader connections.How writing a book helps refine your brand message: The process forces you to clarify your expertise, making you a stronger communicator.Why AI tools make writing easier than ever: From structuring your book to generating ideas, AI helps speed up the process while keeping your authentic voice. If you’ve been waiting for the right time to write your book, this is it! Subscribe to Rocky Mountain Marketing for more expert insights, and visit katiebrinkley.com to start building your brand today! Get Metricool today! katiebrinkley.live/cool Join us in CEX this August 24-26, 2025 https://cex.events/ Visit Matt Briel's social media pages: Lulu Press Website:http://www.lulu.com Tilt Publishing Website:https://www.thetilt.com/publishing LinkedIn: https://www.linkedin.com/in/matt-briel/ Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #AuthorBranding #EntrepreneurSuccess #SelfPublishing #BookMarketing #MarketingStrategies #BusinessGrowthTips #PersonalBranding #ThoughtLeadership #ContentCreation #AIforWriters #BuildYourBrand #PublishingTips #OnlineMarketing #WriteYourBook #EntrepreneurMindset #MattBriel #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

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حول

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing. Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact. Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor. So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass. Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place. Hosted on Acast. See acast.com/privacy for more information.

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