Rory Sutherland, Vice Chairman of Ogilvy UK, on the art and power of persuasion

Humans are persuaded to do things every day - and more often than not, it’s by the advertising industry. Our industry is the architect of desire and whether we are encouraging people to get the 12 millionth new version of the iPhone or to invest 3 months salary in a shiny rock - we’re pretty good at what we do. 

And yet, when it comes to government policy, persuasion seems woefully underutilised. Our government seems to be stuck between two binary settings. On the one hand, we have heavy-handed enforcement - such as the hefty fines imposed on people who broke lockdown rules - and on the other, some politely ignored suggestions to eat less sugar, go green and maybe wear a mask, but really only if you fancy it.

This week, Amy and Dino are joined by a very special guest host - Rory Sutherland. After being fired from Ogilvy in 1989, Rory is now the Vice Chairman of Ogilvy UK and the founder of Ogilvy’s industry-leading Behavioural Science Practice. Together they delve into the art of persuasion and how the power of advertising can be applied to all areas of society.

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Rory Sutherland

Amy Williams

Dino Myers-Lamptey

The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com

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