205 episodes

Lou Rosenfeld talks with a LOT of brilliant, interesting changemakers in the UX world and beyond. Subscribe to the Rosenfeld Media podcast for a bird's eye view into what shifts UX faces, and how individuals and teams can respond in ways that drive success.

Rosenfeld Review Podcast The Rosenfeld Review Podcast (Rosenfeld Media)

    • Technology
    • 4.6 • 18 Ratings

Lou Rosenfeld talks with a LOT of brilliant, interesting changemakers in the UX world and beyond. Subscribe to the Rosenfeld Media podcast for a bird's eye view into what shifts UX faces, and how individuals and teams can respond in ways that drive success.

    Make Things Better, Not Just Different with Erin Weigel

    Make Things Better, Not Just Different with Erin Weigel

    Have you ever thought about the similarities between art and science? Or about how math is the language of the universe? No? Welcome to a perspective shift. Ultimately this episode is about making things better, not just different. But how we get there is through a thoughtful and entertaining discussion with the witty and philosophical Erin Weigel.

    Erin Weigel wants us to make things better, not just different. But how do we get there?

    Lou had a thoughtful and entertaining discussion with Erin, always witty and philosophical—and often funny as hell. Join them on a perspective-shifting conversation that bridges disciplines and challenges conventional thinking, all in the pursuit of genuine improvement.

    Erin is the author of the recently published Design for Impact: Your Guide to Designing Effective Product Experiments. She brings a fresh, accessible, and humor-filled take on what may seem like a dry topic: experimentation. Erin digs into the role of experimentation in design, advocating for always defaulting to experiments even if they’re the quick and dirty kind.

    Erin and Lou also cover the following:
    - Wonky stuff like normal distributions, the central limit theorem, and what can be learned from outliers
    - The power of experiments to unite multidisciplinary teams by getting away from opinions and finding the truth
    - How professionals can use the principles of experimentation to navigate uncertainties and drive meaningful improvements
    - Discerning the impact of changes made

    What You'll Learn from this Episode:
    - How Erin, with a fine arts background, became the principal designer at Booking.com and the Senior Group Product Design Manager at Deliveroo
    - The fundamental similarities between art and science
    - Why you should never skip the experimental phase
    - How experimentation unites people across disciplines
    - The difference between making things different and making them better

    Quick Reference Guide:
    0:32 - Introduction of Erin; similarities between art and science
    4:05 - Barriers between art and science
    5:58 - Statistics is fun!
    12:37 - Defaulting to experimentation
    18:06 - Break - 5 reasons to use the Rosenverse
    20:36 - Experimentation as a uniting force
    25:49 - Make things better, not just different
    28:32 - Erin’s gift for listeners

    Resources and Links from Today's Episode:
    Design for Impact: Your Guide to Designing Effective Product Experiments by Erin Weigel: https://rosenfeldmedia.com/books/design-for-impact/
    Ologies Podcast with Allie Ward: https://www.alieward.com/ologies
    Rosenverse: https://rosenfeldmedia.com/rosenverse/
    Factfulness: 10 Reasons We’re Wrong About the World and 10 Reasons Why Things are Better Than You Think by Hans Rosling: https://www.amazon.com/Factfulness-Reasons-World-Things-Better/dp/1250107814

    • 30 min
    Transforming Language with AI with Peter van Dijck

    Transforming Language with AI with Peter van Dijck

    In the latest episode of the Rosenfeld Review, Lou sits down with old friend Peter van Dijck, author of Information Architecture for Designers: Structuring Websites for Business Success, one of the first books ever written on Information Architecture. Peter is now a partner of Simply Put, a Colombian company that builds and designs useful AI Agents—including the soon-to-launch Rosenbot!

    Peter offers insight into the world of AI. Having been one of the first to speak about IA, it is fascinating to hear what he now has to say about AI. Join Lou and Peter as they take you through the journey where language itself is transforming from design to technology.

    What You'll Learn from this Episode:
    - An introduction to the Rosenbot, an AI bot that Peter’s company is developing for Rosenfeld Media
    - Some basic vocabulary for speaking about AI and ML so you “don’t feel like an idiot”
    - Mind-blowing truths about the potential of Generative AI’s language capabilities
    - How writing has transformed from a design to a technology and learn what that means for how we interact with the data
    - About the importance of highly curated information when training bots and the tricky balance that comes when you want to present less polished sources like unedited conversations
    - The importance of the human side of things
    - The biggest surprise that has come from working in the industry

    Quick Reference Guide
    [0:15] - Lou’s introduction of Peter Van Dijck
    [3:00] - AI on a basic level
    [4:59] - Generative AI’s language capabilities
    [18:08] - How we interact with metadata and writing as a technology
    [20:00] - How real-use cases make technology more exciting and instantaneous
    [22:19] - Information about the new Designing With AI Conference
    [23:33] - Some of the jargon around AI and IA
    [24:16] - Introduction to Lou’s Chat Bot, the Rosen Bot
    [24:39] - The importance of training bots on highly curated information
    [28:34] - The tricky balance of curated and less polished content
    [30:26] - The human side of things
    [31:55] - Different interaction models
    [37:58] - The biggest surprise working in the industry
    [38:30] - A Gift For You

    Resources and Links from Today's Episode:
    Peter Van Dijck Linkedin: https://www.linkedin.com/in/petervandijck/
    Peter’s Company, Simply Put: https://www.getsimplyput.ai/
    Information Architecture for Designers: Structuring Websites for Business Success https://www.amazon.com/dp/B00YDJPPCM
    The My Climate Journey Podcast: https://www.mcjcollective.com/media/podcast

    • 41 min
    Ethan Marcotte on the Tech Industry, Unions, and AI

    Ethan Marcotte on the Tech Industry, Unions, and AI

    In a time of massive layoffs across the tech industry, and with the inevitable advancement of AI, is it time for tech workers to organize — as in, unionize? I know, I know. You thought unions were for 1950’s factory workers. Not so. Ethan Marcotte, author of You Deserve a Tech Union (and coiner of the term “responsive web design”) thinks it’s high time for tech workers to protect themselves by coming together and deciding what’s most important to them as a collective.

    Certainly, tech workers don’t face the same kind of potential life-threatening working conditions of industrial America, but they still deserve a seat at the table when important decisions about their work are being discussed. With issues related to equality, transparency, workplace harassment, and how AI is shifting roles and affecting how work gets done, there’s a lot to talk about.
    Ethan will bring his perspective on tech workers and how they’re being impacted by AI to the upcoming Designing with AI virtual conference in June.

    What You'll Learn from this Episode:
    - What’s attractive about unionizing for tech workers of the 2020s
    - What tech workers would change if they could
    - About tech walkouts and unions that have already happened
    - Helpful resources for starting conversations with coworkers
    - The potential relationship among AI, reskilling, and worker unions

    Quick Reference Guide:
    0:20 - Introduction of Ethan
    3:35 - How Ethan became interested in the idea of tech unions
    6:04 - “Weren’t unions for the manufacturing industry in the 1950s?”
    9:32 - The things tech workers would change if they could
    11:14 - Conversations among employees – are they safe? Are they protected?
    13:28 - On organizing for the greater good of humanity
    17:11 - Plug for Managing Priorities: How to Create Better Plans and Make Smarter Decisions by Harry Max
    19:06 - How we should feel about AI
    22:36 - AI, reskilling, and when workers don’t want to leave mundane tasks behind
    31:08 - Employees “voting with their feet” is costly for organizations
    33:24 - How future workers may organize as it relates to AI
    36:30 - Ethan’s gift for listeners

    Resources and Links from Today's Episode:
    Designing with AI virtual conference, June 4-5, 2024 https://rosenfeldmedia.com/events/futures/
    You Deserve a Tech Union by Ethan Markcotte https://www.amazon.com/Deserve-Tech-Union-Ethan-Marcotte/dp/1952616603
    WorkerOrganizing.org https://workerorganizing.org/
    Tech Workers Coalition https://techworkerscoalition.org/
    TheFutureIsLikePie.com https://thefutureislikepie.com/

    • 38 min
    AI as Infrastructure with Dan Hill

    AI as Infrastructure with Dan Hill

    Dan Hill is the director of the Melbourne School of Design at the University of Melbourne, and author of Dark Matter and Trojan Horses: A Strategic Design Vocabulary and Designing Missions. And he’s the opening speaker at the inaugural Designing with AI conference, where he’ll be presenting “Designing for the Infrastructures of Everyday Life”.

    Like it or not, AI is a growing part of our infrastructure—not just the infrastructure of our phones, our computers, and the internet—but that of our physical world. It’s increasingly used to support the very fundamental systems that maintain our cities, hospitals, utilities, and educational systems. On some levels, this is cause for concern. After all, we’ve seen other implementations of AI (think riding-sharing services) that have not lived up to their promise but have instead aggravated some of the problems they sought to address.

    Dan is a big-picture guy with an ability to draw principles from history and other sectors. He understands that utilizing AI is inevitable. The challenge is recognizing the interconnectedness of our various systems and working together to build infrastructures that truly create better life experiences for all.

    What You'll Learn from this Episode:
    - The many facets of infrastructures
    - How AI is currently being used and how it might be used in the future to support our infrastructures
    - Why ride-sharing is not exactly an AI model worth repeating
    - Why the Japanese and Finnish models work well in those environments but aren’t necessarily transferable to more diverse cultures
    - Why quality of life will only improve with a more holistic, integrated design approach

    Quick Reference Guide
    0:37 - Introduction of Dan
    3:49 - AI as infrastructure
    8:30 - How AI might be used to further support infrastructure systems
    12:09 - Will the impact of AI actually make life better?
    18:59 - Plug for Managing Priorities by Harry Max. Get 15% off!
    20:15 - The metaphor of designing looking through a lens and technology’s impact on the material world
    26:16 - Helpful models – the Japanese and Finnish cultures
    31:52 - Dan’s gift to the audience

    Resources and Links from Today's Episode:
    Dark Matter and Trojan Horses: A Strategic Design Vocabulary by Dan Hill https://www.amazon.com/Dark-Matter-Trojan-Horses-Vocabulary/dp/0992914639/
    Managing Priorities: How to Create Better Plans and Make Smarter Decisions by Harry Max https://rosenfeldmedia.com/books/managing-priorities/
    Designing with AI Conference, June 4-5 https://rosenfeldmedia.com/events/futures/
    Smoke and Ashes: Opium’s Hidden Histories by Amitav Ghosh https://www.amazon.com/Smoke-Ashes-Opiums-Hidden-Histories/dp/0374602921

    • 35 min
    Reflection in Action with Jodi Forlizzi

    Reflection in Action with Jodi Forlizzi

    Jodi Forlizzi has taken an unusual path to get where she is today. With an art degree from the University of Arts in Philadelphia, she began working as a technical illustrator at the University of Pennsylvania. Transitioning into UX design as the internet expanded, she pursued a Master's in Interaction Design at Carnegie Mellon University where she is now a professor. Jodi's work focuses on responsible AI and diversity in computer science. Her talk at the upcoming Designing with AI 2024 conference will explore the evolving role of AI in design processes and products.

    Jodi distinguishes between "designing with AI" and "designing AI," arguing the importance of designers' involvement in the entire product development lifecycle. She highlights the challenges of AI innovation, such as data availability, value generation, customer adoption, and ethical considerations and emphasizes that designers have a place in all realms of AI development.

    Jodi's interview offers a glimpse into the evolving landscape of AI-driven design and the pivotal role of designers in shaping its future. With a blend of historical context, personal anecdotes, and insights, she inspires designers of all stripes to embrace the challenges and opportunities presented by AI innovation.

    What You'll Learn from this Episode:
    - How Jodi went from a Master of Fine Arts degree to working on responsible AI at Carnegie Mellon
    - Why designers are needed in all phases of AI development
    - How careers morph as technologies develop and become obsolete
    - Lessons from history and the “friendly vending machine”
    - Why solving for “Drunk Island” problems is usually more helpful than chasing a loftier issue

    Quick Reference Guide
    0:25 - Introducing Jodi
    2:59 - On boundaries around innovating with AI
    6:40 – 4 reasons AI models fail
    8:07 – The role of designers and the challenge of starting the design process from the middle of the double diamond
    11:49 - The role of bridge builders
    14:48 - The morphing of careers due to the emergence and prevalence of AI
    17:19 - Commercial break - Managing Priorities: How to Create Better Plans and Make Smarter Decisions by Harry Max
    18:26 - AI as a design material
    21:08 - Constraints and structure on AI as a design material
    24:39 - Jodi’s gift for the audience

    Resources and Links from Today's Episode:
    Managing Priorities: How to Create Better Plans and Make Smarter Decisions by Harry Max https://rosenfeldmedia.com/books/managing-priorities/
    Designing with AI 2024, June 4-5 https://rosenfeldmedia.com/events/futures/
    Friendly vending machines https://nextnature.net/story/2010/friendly-vending-machine

    • 28 min
    Angry and Passionate about what AI means to Researchers with Tricia Wang

    Angry and Passionate about what AI means to Researchers with Tricia Wang

    In the latest episode of the Rosenfeld Review, Lou sits down with social scientist Tricia Wang, coiner of the term “thick data,” and formerly a partner at Sudden Compass. Tricia is passionate about research and AI. She envisions massively improved research outcomes and opportunities for researchers, but only if researchers take the lead in incorporating AI into their work. Rather than seeing themselves as “users” of AI tools, researchers must work as AI’s “shapers,” serving as its senior partner.

    Tricia’s vision is to cease the fear-mongering surrounding the subject of AI and instead embrace the amazing opportunities for growth and better work by becoming active in the control of AI’s future.

    What You'll Learn from this Episode:
    - The truth about the potential for AI use in research and the gift that it actually is
    - The difference between a “user” and a “shaper” in the digital age
    - The importance of taking an active role in the development of AI in the future
    - How being an asset class dehumanizes us as people

    Quick Reference Guide:
    [0:16] - Lou’s introduction of Tricia Wang
    [2:52] - Tricia discusses our future and how we talk about AI
    [3:49] - Thoughts on the narrative of fear-mongering we have in the West about AI
    [5:47] - The relationship between humans and AI
    [5:59] - A new framework: users vs shapers
    [9:07] - The problem with taking on a passive role with a technology unlike anything we have ever seen
    [11:06] - People who use AI successfully are active shapers
    [15:33] - Info on Advancing Research 2024
    [17:23] - How users, shapers, and AI affect the field of research
    [20:42] - The existential question of what it really means to be a researcher
    [31:28] - Tricia’s advice concerning using AI in research
    [35:07] - Tricia’s gift for the audience
    [38:34] - Tricia wants to hear from you

    Resources and Links from Today's Episode:
    Tricia Wang https://www.triciawang.com/
    Sudden Compass https://www.suddencompass.com/
    James Bridle, Ways of Being: Animals, Plants, Machines: The Search For A Planetary Intelligence https://www.amazon.com/Ways-Being-Machines-Planetary-Intelligence/dp/0374601119
    Brett Christopher, Rentier Capitalism: Who Owns the Economy, And Who Pays For It?
    https://www.amazon.com/Rentier-Capitalism-Owns-Economy-Pays/dp/1788739728
    Advancing Research 2024 https://rosenfeldmedia.com/advancing-research/2024/

    • 40 min

Customer Reviews

4.6 out of 5
18 Ratings

18 Ratings

Kkaineg ,

Informative and interesting Show

This podcast is always great! I love hearing about people’s journey and their willingness to share their design expertise. Each episode, I take away good tips and mindful insights to continue improving my practice.

D no h ,

Taking notes, getting ideas

It’s always great to find an informed and informative discussion on topics I can apply to my role, my team, and my work. Thanks!

JustReviewer ,

Average

Two issues. First, is with audio levels. The host’s audio level is lower than the guest’s. This causes the listener to constantly fiddle with the volume to get it just right. Please fix that! Second, as a host even though you are knowledgeable, the show is really about the guests that you invite. So let them be the focus.

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