The Wexer Podcast

Wexer Podcast
The Wexer Podcast

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys. Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.  

  1. 3 DAYS AGO

    Owen Maskell — How Digital Fitness Offers Something for Everyone at GLL

    In this episode, Paul speaks with the National Product Manager of GLL, Owen Maskell. Owen utilizes his business experience to carefully curate gym experiences for the diverse local communities GLL serves. GLL is a Charitable Social Enterprise owned by GLL staff and founded with the purpose and values to provide a different, fairer, and better way of doing business. Their purpose is to improve the physical, mental, and social well-being of local communities. Owen discusses the metrics GLL uses to gauge user experience, and how digital fitness technology offers a well-rounded community experience that removes barriers. Additional Resources: Wexer Virtual Fitness GLL   Owen Maskell on LinkedIn

    15 min

  2. DEC 10

    Simon Graafhuis & Megan Fleming — Digital Content Delivers an Augmented Experience for Chiefs Local & Global Fans

    In this episode, Paul speaks with the CEO of the Chiefs Rugby Club in New Zealand, Simon Graafhuis, and Megan Fleming the General Manager of Commercial & Marketing at Chiefs Rugby Club. Simon and Megan have many years of marketing and brand management experience. The Chiefs Rugby Club was founded in 1996 for the inaugural Super 12 season. The team, initially called the Waikato Chiefs, was one of the five New Zealand professional rugby unions (alongside the Hurricanes, Crusaders, Blues, and Highlanders) who joined the competition and remain part of it. Simon and Megan discuss the exciting ways digital is augmenting the Chiefs Rugby Club fan experience, including the recent 3-part documentary of the club, Chiefs Pass subscription services, and enhanced brand recognition. Additional Resources: Wexer Virtual Fitness Chiefs Rugby Club Simon Graafhuis on LinkedIn Megan Fleming on LinkedIn

    28 min

  3. NOV 26

    Stewart Miller — Leveraging Digital Content to Expand Your Fitness Brand Worldwide

    In this episode, Paul speaks with Stewart Miller, the cofounder and CEO of LIvewire Production. With over 25 years in the fitness industry, Stewart has managed equipment, built an award-winning boutique gym in Dubai, and creates high-quality digital content for gyms and fitness centers worldwide.  Recognizing the transformative power of video in the digital age, Livewire Production expanded its horizons beyond fitness. They stand as a versatile video powerhouse offering premium fitness content and a broad spectrum of video production services. Their commitment is to provide interactive, engaging, and high-quality content that resonates with diverse audiences. Stewart shares insights into the economics of digital content, AI and hyper-personalization, and the challenges small gyms face when putting in-house talent on camera. Additional Resources: Wexer Virtual Fitness LiveWire Production Stewart Miller on LinkedIn

    30 min

  4. NOV 21

    Bryan O-Rourke — Digital Trend Reports: Technology Works Best When Solving Problems

    In this episode, Paul welcomes Bryan O’Rourke back to the show. Bryan is the CEO of Core Health & Fitness and the President of the Fitness Industry Technology Council. He is an advisor for the health and fitness industry on business strategies, enhanced user experiences, and market trends. Core Health & Fitness is more than gym equipment. They offer innovative solutions for all your facility needs.​ They have brought together the most recognizable fitness brands to ensure customers provide members an authentic fitness experience. Bryan shares insights about digital trends such as building trust through authenticity, designing and personalizing user experiences, and separating the hype of AI from its core functionality. Additional Resources: Wexer Virtual Fitness Core Health & Fitness Bryan O’Rourke on LinkedIn

    27 min

  5. OCT 27

    Dan Uyemura — Sifting Through the Data: Using AI Analytics to Increase Attendance & Reduce Churn

    In this episode, Paul is joined by Dan Uyemura, the CEO and Founder of PushPress. Dan has always been an entrepreneur at heart, and has had a gym membership since the 8th grade, but after years of desk work as a software engineer he was in need of a workout regimine. So, after being laid off from MySpace, Dan used his severance money to open a gym.  PushPress provides simple, elegant, recurring billing, and management solutions. They make gym management the easiest part of starting a fitness business. The organization was built to rebel against manual paperwork and complicated, overpriced software. Dan shares how AI will revolutionize small business analytics, how small gyms can use their unique advantages to increase attendance and reduce churn, and tips for beginning your entrepreneurial journey. Additional Resources: Wexer Virtual Fitness PushPress    Dan Uyemura on LinkedIn

    27 min

  6. SEP 3

    Rob Cunningham — UK's Premier Leisure & Event Venue Operator: Crafting Digital Experiences that Inspire and Enrich Lives

    In this episode, Paul is joined by Rob Cunningham. Rob is the Director of Leisure and Business Development at BH Live. Rob says his love of sports from rugby and general fitness is what motivates him to provide others with quality, conscious experiences. BH Live is one of the UK’s leading leisure and event venue operators – a registered charity and social enterprise that designs and builds engaging experiences to inspire people and enrich lives. Rob shares how BH Live deployed and executed various digital strategies, the workflow required to mobilize content creation, the key metrics BH uses to gauge the success of digital experiences, and how Gen Z is reshaping the leisure industry. Additional Resources: Wexer Virtual Fitness BH Live Website   Rob Cunningham on LinkedIn

    20 min

  7. AUG 27

    Sean Tan — APAC Region: Matching Digital Opportunities with Cultural Expectations

    In this episode, Paul is joined by Sean Tan. He is the Founder and CEO of RXERCISE HEALTH, Director of APAC Health & Fitness Association (HFA), and President & Co-Founder of Singapore Fitness Alliance (SFA). Sean has always had a competitive spirit negotiating his way through private equity, football, and as an attorney. RXERCISE HEALTH’s mission is to find solutions that address physical inactivity for the general population. Sean provides a comprehensive analysis of the fitness landscape in APAC countries, focusing on both the challenges and growth opportunities. He emphasizes the potential for developing digital fitness content tailored for mobile devices in rural areas, improving fitness education for the labor force, and the growth of mindfulness communities. Additional Resources: Wexer Virtual Fitness Sean Tan on LinkedIn HFA Website   SFA Website   Rxercise Health Website

    34 min

  8. JUL 30

    Rudys Orlando Santana — Client Spotlight: Best Practices to Improve Retention with Virtual

    In this episode, Paul is joined by Rudys Orlando Santana. As Head of Customer Success at Wexer, Rudys is dedicated to enhancing digital solutions that help brands bring their virtual strategies to life. He has extensive experience and a career built upon managing fitness and wellness facilities across the US.  Rudys highlights how Wexer digital platforms impact client engagement and retention at Eat the Frog, OHM Fitness, GLL, and Nordic Wellness. He shares the original pain points that led these organizations to search for a better solution, and how these successful brands are integrating their digital strategy to increase retention.  Additional Resources: Wexer Virtual Fitness Rudys Orlando Santana on LinkedIn Eat The Frog Website    Ohm Fitness Website    GLL Website  Nordic Wellness Website

    32 min
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Trailer

Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys. Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.  

Information

  • Creator
    Wexer Podcast
  • Years Active
    2022 - 2024
  • Episodes
    50
  • Rating
    Clean
  • Show Website
    The Wexer Podcast

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