Rugby Revolution: Introducing a Global Sport & Performance Culture to South Florida

A conversation between Dr. Lee Kaplan and Milagros Cubelli, Chief Marketing Officer of the Miami Sharks professional rugby team. We discuss what makes rugby a distinct culture – in terms of athletic performance, the spirit of competition, and within the Global sports community – and how the brand is cultivating a new fanbase in South Florida.

You can learn more about the Miami Sharks at MiamiSharks.com.