The Clinic Boss Show

Rick Lau
The Clinic Boss Show

Welcome to The Clinic Boss Show podcast! This show is for Physical Therapy, Chiropractors, Dentists, and Massage therapy clinic owners who want to make more money, impact more people while having more freedom. Learn from Rick Lau, the $83/million dollar a year Physical Therapy and Chiropractic clinic owner. With over 127 successful clinics. Inside each episode, Rick shares his secrets to growing a Physical Therapy and Chiropractic clinic from $0 to $83/million per year. Plus interviews highly successful clinic owners to get them to spill the beans on their secrets to becoming the go-to clinic in their community, getting more patients, treating less while making more, and so much more.

  1. 1 OCT.

    Why Google & Social Media Are Outperforming Indeed Job Posts for Hiring

    In this new episode, Rick sits down with Neil Trickett and Shaida Rabie to discuss how healthcare recruitment is changing and share new ways to attract talent. The focus is on moving from traditional job boards to using social media, highlighting clinic culture, and using Google for job postings. They also emphasize that practice owners need to adjust their marketing strategies to attract not just patients, but also top talent in a competitive job market.Neil, a physical therapist and founder of Practice Promotions, uses proven marketing tools that helped grow his own PT clinic over 8 years. Now, he helps other practices attract more patients through websites, Google ads, and patient-focused content. His company sends over 3 million promotional pieces to PT practices across the country.Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator's social media service and helps owners free themselves from social media so they can focus on running the business. In this conversation, Rick, Neil, and Shaida discuss topics such as: The mindset of GenZ hires and how they make career decisions Why your best front desk hires might come from your patients Effective social media strategies for attracting top talent Why clinic culture content performs best for recruitment How Google Jobs, SEO, and Google Ads can boost your hiring efforts What a high-converting "Join Our Team" page should include How this strategy works even in rural areas Real-world cost per conversion using this approach Why your content and paid ad strategy should focus on BOTH hiring staff AND attracting new patients Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero Follow on Instagram, new videos EVERY SINGLE DAY:instagram.com/thericklau/ Linkedin: https://www.linkedin.com/in/rick-lau/ Signup for the newsletter (22k+ clinic owners):clinicowner.com Sponsors: Callhero: mycallhero.com Apply to join #1 clinic owner communityclinicaccelerator.com

    38 min
  2. 27 AOÛT

    How to Answer “Do you take insurance?” with Aaron Lebauer

    In this new episode, Rick sits down with Aaron Lebauer to discuss everything you need to know about running a cash-based practice. You’ll learn the pros and cons, what you need to be able to grow a $1M cash-based practice, and what to say on the first call.Aaron is a business coach who helps PTs make 6 figures without relying on insurance companies. He is also the author of The CashPT Blueprint, a book dedicated to teaching others how to open their own cash-based clinics and attract patients. In this conversation, Rick and Aaron discuss topics such as: Pros and Cons of Insurance-Based Practices Pros and Cons of Cash-Based Practices What is the size of a cash-based practice? The wrong way to do sales Skills needed to grow a $1M Cash-Based Practice What do you say on the 1st call? Insurance Objection: How to handle & how much will it cost? Best CTA on 1st call Top things a PT can learn from personal trainers' business Opening a Cash Practice: What to do in the first 100 days? How should I price and market? Why Aaron hates online scheduling Why you should implement a cash-based massage practice Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero Follow on Instagram, new videos EVERY SINGLE DAY:instagram.com/thericklau/ Linkedin: https://www.linkedin.com/in/rick-lau/ Signup for the newsletter (22k+ clinic owners):clinicowner.com Sponsors: Callhero: mycallhero.com Apply to join #1 clinic owner communityclinicaccelerator.com

    1 h 2 min
  3. 19 JUIL.

    Growing a $1.5M Cash-Based Practice with 30%+ Profits with Ben Bagge

    In this new episode, Rick sits down with Ben Bagge to talk about the pros and cons of cash-based vs. insurance-based PT practices, scaling a successful PT business, and effective lead generation and marketing strategies for cash patients.Ben is a PT and owner of Pro+Kinetix Physical Therapy & Performance with 3 clinics in California. He also coaches owners that want to start a cash-based PT practice. In this conversation, Rick and Ben discuss topics such as: Cash-Based vs. Insurance-Based Practices: Understanding the pros and cons of each and why cash practices often struggle to scale How to scale a successful PT business Ben reveals how his profit margin is 30% and doing $1.5M in business Strategies on adding services like massage & chiro Top 3 ways to market to a cash patient Lead generation for PT: what works? Why 90% of cash practices don’t make money Ben’s phone scripts that’s converting 65% of insurance patients to cash Content strategies on converting patients using social media Why you should hire a PT vs. front desk to handle new patient calls Why social media is crucial for GenZ hires and new patients Why his patient calls are 15 min vs. 5 min Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero Follow on Instagram, new videos EVERY SINGLE DAY:instagram.com/thericklau/ Linkedin: https://www.linkedin.com/in/rick-lau/ Signup for the newsletter (22k+ clinic owners):clinicowner.com Sponsors: Callhero: mycallhero.com Apply to join #1 clinic owner communityclinicaccelerator.com

    46 min
  4. 6 JUIL.

    How to Bring Up Metrics and Money to your Clinicians with Rhonda Shishkin

    In this new episode, Rick sits down with Rhonda Shishkin to talk about how to navigate the awkward conversations of metrics and caseload between owners and clinicians, how to get physios to cross refer to chiros, and why part timers are clinic killers.Rhonda is the Clinical Education Lead for Clinic Accelerator and is currently mentoring over 800+ clinicians on caseload management. She brings over 20 years of physiotherapy experience from working in the highest levels of Canadian sports including Huskie Athletics, Canada Basketball, and Athletics Canada.In this conversation, Rick and Rhonda discuss topics such as: Disconnect between metrics with owners and clinicians Metrics to talk to with your therapist: 90% utilization, 60-80% successful graduate care plans The difficult conversations about money and caseload How to bring up metrics for the first time as an owner What is PVA (Patient Visit Average) and how do you use it? How to talk to a new grad vs. senior therapist Why part timers are clinic killers How do you get a physio to cross refer to a chiro? Why you shouldn’t have 3 plans of care #1 mistake owners make when getting buy-in from their therapist to do reactivation What to look for in a clinic director How to change behaviour of a clinician Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero Follow on Instagram, new videos EVERY SINGLE DAY:instagram.com/thericklau/ Linkedin: https://www.linkedin.com/in/rick-lau/ Signup for the newsletter (22k+ clinic owners):clinicowner.com Sponsors: Callhero: mycallhero.com Apply to join #1 clinic owner communityclinicaccelerator.com

    57 min
  5. 3 JUIN

    Running a Multi-Million Dollar Clinic 7 Days a Week Without a Front Desk: Katie White’s Story

    In this new episode, Rick sits down with Katie White to talk about how she manages her 7 figure clinic with a fully remote front desk, the tasks she delegates to virtual assistants, and how Bill 36 will affect clinic owners and clinicians.Katie White is the owner of Courtenay Massage Therapy in British Columbia, where she leads a team of 14. Her clinic has over 400+ Google reviews with a 4.9/5 rating. In this conversation, Rick and Katie discuss topics such as: How Katie is open 7 days a week from 8am-8pm with 100% remote front desk What is Bill 36 in BC and how will it affect clinic owners and clinicians? Why Katie was forced to move to 100% remote front desk (her clinic wasn’t making money) What does your org structure looks like with remote front desk? CallHero vs. Ginger Desk Virtual Assistants Tasks delegated to virtual assistants (marketing, billing, calls, scheduling, etc) Patient experience with a remote front desk Why you should text a welcome video to new patients before first appointment What systems and softwares Katie uses for her front desk Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero Follow on Instagram, new videos EVERY SINGLE DAY:instagram.com/thericklau/ Linkedin: https://www.linkedin.com/in/rick-lau/ Signup for the newsletter (22k+ clinic owners):clinicowner.com Sponsors: Callhero: mycallhero.com Apply to join #1 clinic owner communityclinicaccelerator.com

    1 h 10 min

À propos

Welcome to The Clinic Boss Show podcast! This show is for Physical Therapy, Chiropractors, Dentists, and Massage therapy clinic owners who want to make more money, impact more people while having more freedom. Learn from Rick Lau, the $83/million dollar a year Physical Therapy and Chiropractic clinic owner. With over 127 successful clinics. Inside each episode, Rick shares his secrets to growing a Physical Therapy and Chiropractic clinic from $0 to $83/million per year. Plus interviews highly successful clinic owners to get them to spill the beans on their secrets to becoming the go-to clinic in their community, getting more patients, treating less while making more, and so much more.

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