Running on Tradition: Jon Wood’s Fight to Keep the Wood Brothers Alive

In this week’s episode of Business of Motorsports, Kelley Earnhardt Miller sits down with Jon Wood, President and Co-Owner of Wood Brothers Racing, for an insightful conversation. Jon reflects on his journey within the family business, discussing the pressures he’s faced, the challenges he’s overcome, and the lessons learned along the way.

Explore the inner workings of one of NASCAR’s most iconic teams as Jon shares the complexities of managing day-to-day operations and navigating the unique dynamics of a family-run organization. From balancing sibling and parent-child relationships to forging partnerships with industry leaders like Ford and Penske, Jon highlights how these connections have been pivotal to the Wood Brothers’ long-standing success.

Jon adds an engaging twist by shifting the focus to Kelley, asking for her perspective on managing JR Motorsports alongside Dale Jr., and she shares her insights into the family dynamics of leading the organization.

This episode delivers a thoughtful look at the intersection of business, family, and motorsports—don’t miss it!