Runredeem - Building loyalty in endurance sports, Johan Tigér, CEO of Tigertech

In this episode of the Tech in 26.2 Podcast on Traxamo, I sit down with **Johan Tigér,** CEO and Principal Consultant of Tigertech based in Sweden. Tigertech provides digitization services for endurance sports events to create bespoke experiences for participants. I was curious to learn about Tigertech’s RunRedeem solution that Johan did for New Balance where the goal was to reward runners for their effort when training. We cover quite a few grounds on different custom solutions Tigertech built since its founding during pandemic to trends and role of AI. Enjoy the episode! ⛳  Founding Story of Tigertech ⛳  Creating fun experience through digitization ⛳  Deep dive into RunRedeem and what’s next for it? ⛳  Scaling Tigertech as a services company ⛳ Trends and role of AI in endurance tech Podcast Outline 0:05 Introduction 4:25 Starting Tigertech - Digitization for endurance sports industry 9:43 Using technology to create fun experience for participants 11:59 What is RunRedeem 20:50 Finding first customer 22:27 Scaling Tigertech 24:23 What’s next for Tigertech 26:06 Trends in technology usage in endurance sports References - Tigertech - https://tigertech.se/ - RunRedeem project with New Balance - https://tigertech.se/projects/breakfaster/ - RunRedeem article on RunningUSA - http://www.run4amc.org/index-466.html - Gothenburg, Sweden Half Marathon - https://www.goteborgsvarvet.se/en Episode info: - Youtube - - Apple Podcast link - - Spotify podcast link - Transcript and Show notes: - Enjoy the episode!