Runway and Access: The Publisher’s Dilemma with Jamie Birch

In this episode host Jake Fuller welcomes his predecessor, Jamie Birch, Co-Founder at EquineRevShare, for a lively discussion. Jamie shares his unexpected pivot from affiliate agency life to launching an affiliate platform targeting the equine community. The duo delves into the hurdles and nuances affiliate publishers face—think discovering that networks don't always roll out the welcome mat or miraculously have tech support on standby. Amid the candid insights (including some thought-provoking quips on figurative carrots and sticks), Jamie offers a fresh perspective on how advertisers and networks can better support emerging affiliates. If you’ve ever wondered why your affiliate efforts felt like chasing horses without a saddle, this episode’s for you. Don't miss it!