S01E04: Building a community-led brand through the power of blockchain – Sammy Verghese from Degen Distillery

How did Sammy Verghese go from nightclub promoter to CEO of Degen Distillery - a brand-new player in the premium drinks market, driven by his passion for technology and backed by Google?

In this episode, we discuss the significance of developing a growing community, creating exclusivity using blockchain systems, and entering the industry as a disruptor partnered with the biggest craft brewer in Europe, BrewDog.

Timings

00:00 Introduction and background

03:54 Underpinning the values and concept of Degen Distillery

09:34 Entering the market with BrewDog

11:52 Introducing the premium drinks industry to the tech world

24:46 Creating an original brand identity

38:20 Taking Degen Distillery to the next level. What’s next?