Conversionations - Conversations About Conversion Optimization

Effective Experiments
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Experimentation, A/B Testing, CRO. Call it what you may. Conversionations is the podcast to listen to, to get your optimization fix. Hosted by Manuel da Costa along with guests Chad Sanderson, Tim Stewart and many more.

  1. 24/03/2020

    S03E03 - Non CRO skills for CROs

    In this episode we're joined by Elise Maile, Tim Stewart, Val Kroll and Manuel da Costa to discuss the soft skills and sales skills that CROs need beyond being able to build and run tests. These skills help Optimizers build transformational testing programs

    1 h y 10 min

  2. 26/02/2020

    S03E02 - Mythbusters Part 2

    A continuation of Episode 1 where we pick up where we left off discussing the myths of best practices that are affecting CROs and the industry.

    57 min

  3. 17/02/2020

    S03E01 - Mythbusters Part 1 - Busting the best practices in CRO

    In this episode, we're putting all the best practices under a microscope. It's time to bust some myths about the long accepted best practices and question it.

    1 h y 12 min

  4. 19/12/2019

    S2E10 - The Past, Present & Future Of CRO going into the next decade

    In this live version of the podcast, we talk about how CRO has evolved from 2010 and what it will evolve into in the next decade. A lot of interesting predictions for the upcoming decade and how to best prepare for those challenges.

    1 h y 24 min

  5. 17/12/2019

    S2EP09 - Experimentation Ops and why only few CRO teams get to the next level

    Very few CRO teams escape their testing silo. We explore how Experimentation Ops make it possible to educated, engage and evangelise a testing culture. Host Manuel da Costa is joined by Valerie Kroll and Tim Stewart

    57 min

  6. 07/10/2019

    S2EP08 - Why CRO project management is not enough

    Traditional CRO project management or program management is not enough to make a testing program successful. In this podcast, we introduce you to ExperimentationOps which is going to transform your testing programs.

    59 min

  7. 25/09/2019

    S2E07- Neuroeconomics & CRO in Australia

    Nima Yassini from New Republique in Australia joins us for a conversation about the state of CRO down under. We also discuss the use of Neuroeconomics in CRO.

    1 h

  8. 25/09/2019

    S2E06 - UX vs CRO

    Guests include Unn Swanström from Doberman and Valerie Kroll from Search discovery. We discuss how UX and CROs work together or against each other and how to break down the silos to achieve the same goals.

    44 min
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Experimentation, A/B Testing, CRO. Call it what you may. Conversionations is the podcast to listen to, to get your optimization fix. Hosted by Manuel da Costa along with guests Chad Sanderson, Tim Stewart and many more.

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