7-Figure Copy for Female Entrepreneurs

Gina Whitehouse

Are you an ambitious, value-driven female entrepreneur ready to scale your business to seven figures with copy that actually converts? Welcome to 7-Figure Copy with Gina Whitehouse, the podcast for value-driven women who want to attract high-ticket clients, build authority, and grow their business through the strategic use of high-converting copywriting. Hosted by Gina Whitehouse, your expert go-to conversion copywriter who understands the challenges of scaling without sacrificing your time, values, or family life, this podcast dives deep into the strategies that help your message resonate with your target audience so that you can attract high-paying premium clients.  In each episode, Gina shares practical insights on creating website copy that sells, high-converting sales page strategies, and effective messaging for program launches and email sequences that guide clients from interest to investment. Whether you’re a business coach, small business owner, or service-based woman entrepreneur, 7-Figure Copy gives you the tools to ensure your copy drives business growth and connects with clients who are ready to invest in you. Learn to work smarter with copy that attracts high-paying clients, balances business growth, and helps you scale with confidence and purpose. Subscribe now to start building your seven-figure business with compelling, conversion-driven copy that aligns with your goals and values.To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website at www.whitehousesm.com Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram at @whitehouse.strategy.marketing—I’d love to hear from you!

  1. قبل ٢٢ ساعة

    S2-#27: The Ethical Way to Use Urgency & Scarcity Without Manipulating Your Audience

    Send Gina a text Let’s be honest—urgency and scarcity work. But if you’ve ever felt uneasy using countdown timers, limited spots, or last-chance language, this episode will help you understand why—and how to shift your approach. Because urgency and scarcity aren’t inherently bad. They’re psychological triggers that can actually serve your audience—when they’re used truthfully, transparently, and ethically. In this episode of 7-Figure Copy, we’re unpacking how to use these powerful tools without relying on fear, pressure, or manipulation. You’ll learn how to motivate buyers with clarity—not coercion. Here’s what you’ll learn in today’s episode: The difference between true urgency and manufactured pressure (and how to spot the red flags) Why using false scarcity erodes trust—and what to do instead How to use “limited time” or “limited spots” without sounding salesy 3 quick questions to check if your urgency is honest and effective Why ethical urgency actually boosts conversions and long-term brand loyalty If you’ve ever wondered whether your sales copy is too soft—or too pushy—this episode will give you the clarity (and copy prompts) to confidently write urgency that respects your audience. And, If you’re looking to improve your copywriting and messaging so your sales page actually converts, without using shady tactics, this episode will show you how to ethically use urgency and scarcity to sell your course, program, or service with integrity. >>> Want to actually SEE examples of high-converting copy and how you can fix yours? Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault Inside, you’ll get instant access to: 3 short, strategy-packed videos: What Outdated Copy Sounds Like—And What to Say Instead The 4 Sales Page Elements You Can’t Afford to Get Wrong From Good to Irresistible: What Makes Premium Clients Say YESDownloadable episode notes and takeaways Free Resources from our Expert Guests! It’s a one-time investment to unlock the vault—and the clarity that gets more people saying YES. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

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  2. ٩ سبتمبر

    S2-#26: Forget Bro Marketing—The Truth About Ethical Sales Copy with Jan Ditchfield

    Send Gina a text Bro marketing isn’t just used by sleazy internet dudes. It’s everywhere, and a lot of women are unknowingly using it, too. In this episode of 7-Figure Copy, I’m joined by business strategist and nonprofit expert Jan Ditchfield for a candid conversation about ethical sales, messaging that builds trust, and growing a values-driven business without sacrificing your revenue or your integrity. Jan built her career in fundraising and with a foundation of nonprofit leadership. Then she brought those skills into the online business world. Today, she helps entrepreneurs sell with strategy and heart, so they can build real businesses that actually last. Here’s what we talk about in this episode: What bro marketing really is—and how to spot it in your own copy The mindset shift that helps you sell without guilt or second-guessing How “selling like a fundraiser” builds stronger connections and trust The difference between urgency and pressure—and how to use urgency the right way How to sell ethically without softening your message or talking yourself out of the sale If you’re tired of marketing that feels off, and you want to build a business rooted in trust and truth, this episode is for you. Learn more about our guest expert, Jan Ditchfield here, and listen to The Business of Good podcast! >>> Want to see examples of offers that convert—and the copy that sells them? Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault Inside, you’ll get instant access to: 3 short, strategy-packed videos:  • What Outdated Copy Sounds Like—And What to Say Instead  • The 4 Sales Page Elements You Can’t Afford to Get Wrong  • From Good to Irresistible: What Makes Premium Clients Say YES Downloadable episode notes and takeaways 🎁 Guest Resource from Jan Ditchfield: The Ethical Sales Starter Kit—available inside The YES Vault It’s a one-time investment to unlock the vault—and the clarity that comes with it. 🔐 The YES Vault – Unlock It Here To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

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  3. ٢ سبتمبر

    S2-#25 If You’re Not Addressing Objections, You’re Leaving Money on the Table

    Send Gina a text You’ve nailed your sales page layout. Your message feels strong. But conversions are still lower than you’d like. Here’s what might be missing: Addressing OBJECTIONS. In this episode of 7-Figure Copy, I’m breaking down why unspoken concerns can quietly tank your sales—and how to handle objections in your copy without sounding defensive, pushy, or salesy. If you’ve ever felt unsure about when or how to address your audience’s doubts, this episode will show you how to turn hesitation into trust—and trust into action. Here’s what you’ll learn in today’s episode: The subtle mindset shift that helps you see objections as buying signals (not red flags) What most entrepreneurs do wrong when trying to overcome objections in copy How to reframe common doubts in a way that feels honest and human Why empathy + strategy is the secret to handling “but what if…” questions Whether you're selling a product, launching a service, or writing your next sales page—this episode will help you stop dodging objections and start answering them with confidence. >>> Want to actually SEE examples of high-converting copy and how you can fix yours? Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault Inside, you’ll get instant access to: 3 short, strategy-packed videos: What Outdated Copy Sounds Like—And What to Say Instead The 4 Sales Page Elements You Can’t Afford to Get Wrong From Good to Irresistible: What Makes Premium Clients Say YESDownloadable episode notes and takeaways New! Objection Handling Swipe File – Bonus PDF with examples and prompts to help you overcome your audience’s most common “but what ifs” It’s a one-time investment to unlock the vault—and the clarity that gets more people saying YES. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

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  4. ٢٦ أغسطس

    S2-#24: 4 Silent Sales Killers Lurking in Your Copy

    Send Gina a text In this episode of 7-Figure Copy, we’re uncovering the four subtle (but serious) messaging mistakes that sneak into your sales page—and quietly kill conversions. These are the things that sound fine, look polished, and even feel “on brand”… but don’t actually move people to buy your course, product, or service. Whether you’re scaling to seven figures or launching a new offer, this is the copy audit you didn’t know you needed. Here’s what you’ll learn in today’s episode: Why “playing it safe” in your copy could be the riskiest move of all A common trap that business owners fall into that keeps people from seeing how their offer can truly help them. What matters most when it comes to your sales page flow The #1 trust-building shift that gets premium buyers to lean in instead of tuning out What to say instead of “my program,” “my method,” or “work with me”—especially in a trust recession If you’re writing your own copy or hiring someone to do it, this episode will help you spot what’s missing—and how to fix it. >>> Want to actually SEE examples of high-converting copy and how you can fix yours? Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault Inside, you’ll get instant access to: 3 short, strategy-packed videos: What Outdated Copy Sounds Like—And What to Say Instead The 4 Sales Page Elements You Can’t Afford to Get Wrong From Good to Irresistible: What Makes Premium Clients Say YESDownloadable episode notes and takeaways New bonus resources added weekly throughout Season 2 It’s a one-time investment to unlock the vault—and the clarity that gets more people saying YES. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

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  5. ١٩ أغسطس

    S2-#23: The 5 Seconds That Make or Break Your Offer with People Strategy Expert Lindsay White

    Send Gina a text You have a powerful offer. But if your headline isn’t crystal clear, your ideal client might click away before they ever find out. In this episode of 7-Figure Copy, I’m sitting down with people strategist Lindsay White to give her a quick, high-impact messaging makeover. We’re zeroing in on the headline and subheadline of her mindset-focused program Positive Intelligence—and you’ll hear the exact before-and-after versions I recommended to boost clarity, relevance, and connection. Here’s what you’ll learn in today’s episode: Why conceptual copy sounds smart—but doesn’t always sellThe 3 questions your headline must answer to hook the right readerHow to name the transformation your audience actually wants (without getting wordy)The difference between clever vs. clear—and why “catchy” isn’t always compellingA simple before/after copy swap that makes your headline easier to say yes to We also talk about Lindsay’s expertise in mindset and leadership—and how emotional clarity can lead to better business results (and better messaging). If you’ve ever questioned whether your sales page is making people stay or leave, this episode will help you see why your target audience may be bolting for the door within the first 5 seconds—and how to fix it fast. Learn more about people strategist Lindsay White here, and listen to her podcast The Female Founder Unplugged. >>> Want to actually SEE examples of high-converting copy and how you can fix yours? Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault Inside, you’ll get instant access to: 3 short, strategy-packed videos:  • What Outdated Copy Sounds Like—And What to Say Instead  • The 4 Sales Page Elements You Can’t Afford to Get Wrong  • From Good to Irresistible: What Makes Premium Clients Say YESDownloadable episode notes and takeawaysNew bonus resources added weekly throughout Season 2 It’s a one-time investment to unlock the vault—and the clarity that comes with it. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

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  6. ١٩ أغسطس

    S2-#22: Creating Offers That Are Easy to Say YES To with Digital Product Strategist Alyssa Bellisario

    Send Gina a text In this episode of 7-Figure Copy, I’m joined by digital product strategist & host of the Brilliant Ideas podcast, Alyssa Bellisario, who helps online entrepreneurs simplify and strengthen their digital offers—so they’re easier to sell (and easier to deliver). If you’ve ever wondered why your course, program, or service isn’t flying off the shelves, it may not be your copy—it might be the offer itself. Alyssa and I unpack the small shifts that make a big difference in how your audience perceives value, and what makes a digital offer feel like a no-brainer YES. Here’s what you’ll learn in today’s episode: The biggest reasons people don’t buy—and how to fix them inside your offer What makes an offer feel clear, doable, and valuable (without adding more content) How simplifying your promise makes your messaging stronger Why aligning your offer with what your audience already wants is the smartest sales strategy The difference between content-heavy programs and outcome-focused offers—and how to tell which one you’ve built Whether you’re getting ready to launch or already selling your digital product or service, this episode will help you refine your offer and message so more of the right people say yes. Learn more about our guest expert, Alyssa Bellisario here, and listen to the Brilliant Ideas podcast! >>> Want to see examples of offers that convert—and the copy that sells them? Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault Inside, you’ll get instant access to: 3 short, strategy-packed videos:  • What Outdated Copy Sounds Like—And What to Say Instead  • The 4 Sales Page Elements You Can’t Afford to Get Wrong  • From Good to Irresistible: What Makes Premium Clients Say YES Downloadable episode notes and takeaways New bonus resources added weekly throughout Season 2🎁 Guest Resource from Alyssa Bellissario: Inside the Mind: Ideal Client Clarity Worksheet—available inside The YES Vault It’s a one-time investment to unlock the vault—and the clarity that comes with it. 🔐 The YES Vault – Unlock It Here To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

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  7. ١٩ أغسطس

    S2-#21: Landing Page or Sales Page—Which One Do You Need?

    Send Gina a text If your sales page isn’t converting like it should… it might not be a sales page at all. One of the most common mistakes I see in online business is using the wrong page for the job.  Whether you're trying to build your email list with a freebie or lead magnet… or getting ready to launch a new product, sell a service, or promote your latest offer—confusing a landing page with a sales page can quietly sabotage your results. In this episode of 7-Figure Copy, I’ll walk you through the key differences between these two essential tools and how to match your page strategy to the size of the decision you’re asking your audience to make. Here’s what you’ll learn in today’s episode: Why a landing page is like a handshake and a sales page is like a full conversation When you don’t need a full sales page (even if you’re a pro!) 3 real-world examples of great landing pages for freebies and lead magnets What a premium buyer needs to feel confident investing in your course, offer, or service Why skipping the sales page strategy makes your copy—and your audience—work too hard Whether you’re prepping for your next launch or wondering why your last one fell flat, this episode will help you make sure the page you’re using fits the goal you’re going after. >>> Not sure if your page is doing its job? Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault Inside, you’ll get instant access to: 3 short, strategy-packed videos: What Outdated Copy Sounds Like—And What to Say Instead The 4 Sales Page Elements You Can’t Afford to Get Wrong From Good to Irresistible: What Makes Premium Clients Say YESDownloadable episode notes and takeaways New bonus resources added weekly throughout Season 2 It’s a one-time investment to unlock the vault—and the clarity that comes with it. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

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  8. ١٩ أغسطس

    S2-#20: If Your Products & Services Aren’t Selling, Start Here

    Send Gina a text You’re doing the work. Your offer is strong. Your audience is growing. But something still isn’t clicking, and sales feel harder than they should. In this episode of 7-Figure Copy, I’m breaking down 3 sneaky (but common) beliefs that sound strategic, but are actually sabotaging your ability to sell your course, product, or service. If you’ve ever thought, “Maybe I’m the problem,” this episode will help you see what’s really going on—and how to fix it. Here’s what you’ll learn in today’s episode: Why your “amazing offer” isn’t enough—and what your copy needs to do instead The myth that keeps you stuck listing features instead of creating a connection Why avoiding “salesy” language might actually be killing your conversions How being too close to your business makes writing your own sales page 10x harder A simple mindset reframe that will help you delegate your messaging with confidence Whether you're launching a new offer, updating your sales page, or trying to write about your services, this episode will show you where your copy might be falling short—and what to do instead. >>> Want to see what great messaging actually looks like? Unlock The YES Vault today for just $14 at whitehousesm.com/theyesvault Inside, you’ll get instant access to: 3 clarity-boosting videos: What Outdated Copy Sounds Like—And What to Say Instead The 4 Sales Page Elements You Can’t Afford to Get Wrong From Good to Irresistible: What Makes Premium Clients Say YESDownloadable notes and takeaways from today’s episode New resources added after each episode to help you optimize every part of your launch copy It’s a one-time investment to unlock the vault—and the clarity that comes with it. To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here. Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you! Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

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Are you an ambitious, value-driven female entrepreneur ready to scale your business to seven figures with copy that actually converts? Welcome to 7-Figure Copy with Gina Whitehouse, the podcast for value-driven women who want to attract high-ticket clients, build authority, and grow their business through the strategic use of high-converting copywriting. Hosted by Gina Whitehouse, your expert go-to conversion copywriter who understands the challenges of scaling without sacrificing your time, values, or family life, this podcast dives deep into the strategies that help your message resonate with your target audience so that you can attract high-paying premium clients.  In each episode, Gina shares practical insights on creating website copy that sells, high-converting sales page strategies, and effective messaging for program launches and email sequences that guide clients from interest to investment. Whether you’re a business coach, small business owner, or service-based woman entrepreneur, 7-Figure Copy gives you the tools to ensure your copy drives business growth and connects with clients who are ready to invest in you. Learn to work smarter with copy that attracts high-paying clients, balances business growth, and helps you scale with confidence and purpose. Subscribe now to start building your seven-figure business with compelling, conversion-driven copy that aligns with your goals and values.To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website at www.whitehousesm.com Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram at @whitehouse.strategy.marketing—I’d love to hear from you!

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