S1, E2: The Myths About Niching Down And Why You Should Create An Ideal Client Instead

You might have heard that niching down is the key to business success. However, as with all things, the truth is far more complex. Instead of focusing on niching down, you will find more value in visualizing your ideal client and focusing your efforts on them. Placing yourself in your audience's shoes empowers you to create more value for your ideal client. In the second episode of The Limitless Podcast, we dive in on the truth about building your business around a niche. We talk about how the term "niche" takes the aspect of humanity away and why using "ideal client" will serve you more. We share how to develop your ideal audience with clarity and how it can empower your business. Through this episode, you can avoid the common pitfalls in niching down and start making a bigger impact.

If you want to learn how to create your ideal client, this episode is for you!

Here are three reasons why you should listen to this episode:

1. Learn the critical things to think about when visualizing your ideal client.
2. Find out why you (and your brand) don’t need to appeal to everyone.
3. Discover how to connect with your audience and clientele.

Resources

• Join the Social Expansion 6-week group course and learn how to break free from Instagram burnout and speed up community growth!
• Sign up for Jamie’s 3 Steps to 30 Days of Content FREE MINI-COURSE today! 
• Connect with Jamie on Instagram, @jamieratermann, and Twitter, @jamieratermann
• Connect with Jamie on Linkedin: Jamie Ratermann

Episode Highlights [04:08] Using the Term “Niche”

• Many people say that choosing a niche is the key indicator to content creation success.
• The term “niche” takes humanity away.
• The goal of creating a business or content is to help other humans.
• Instead of "niche," you can use the terms "ideal client" or "target audience."

Jamie: “Especially if you are a small business or solopreneur, you want to make sure that the choice of your ideal client and how you create them is going to be an empowering process, not only for your offers but also your content.”

[05:39] The Concept of a Niche

• You have to create content with a specific person in mind.
• Who can you help the most? Who is going to be most excited about your product or service?
• Visualize your ideal client in their day-to-day, and identify how to create an intimate connection with them.
• You can create potent, compelling, and converting content when you have a person in mind.

• The goal of creating content is to allow somebody to feel seen and heard.

[07:04] Creating an Ideal Client

• Give your ideal client a name as if they were an imaginary friend. Have regular conversations with them on what guidance you can give them.

• Start with demographics.
• Knowing how much they make is also important. But it’s crucial not to get too hung up on it.
• Having an idea of your ideal client’s salary range will help you understand what they can afford and be willing to spend on.
• The most important thing is knowing their behavior. What happens in their daily lives? Then, think about the challenges they face that you can uniquely solve.

[12:29] Two Types of Ideal Client Pain Point

• There are external and internal client pain points you alone can address.
• As a business coach, Jamie helps clients externally by growing their audience and wealth and internally with imposter syndrome and burnout.

Jamie: