29 min

S1 Ep4 | The Birth of SponCon Rigged

    • History

The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s.
Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Critical Frequency

The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s.
Learn more about your ad choices. Visit megaphone.fm/adchoices

29 min

  • Critical Frequency

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