The TRUST Show

Yoram Solomon
The TRUST Show

Welcome to The Trust Show. I’m your host, Yoram Solomon, researcher of trust, and the author of the book of trust. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust.

  1. 5 DAYS AGO

    S15E8: Drones over New Jersey and Trust in the Government

    Drones have been flying over New Jersey for weeks, sparking public fear and frustration. The government says it doesn’t know who’s operating them but insists there’s no reason for concern. In this episode, I break down the situation through the lens of trust—exploring why the government’s response feels contradictory, incompetent, or worse. From public safety risks to the erosion of trust, I uncover what this means for you, me, and the future of drone regulations.

    20 min

  2. NOV 19

    S15E7: The Making of Trust in Sales Prospecting with Guest Mark Hunter

    In this episode of The Trust Show, I’m joined by my friend and renowned sales expert, Mark Hunter, also known as "The Sales Hunter." Mark and I dive into the critical role of trust in sales, exploring how the "trust premium" transforms prospecting success. We discuss why traditional cold calling is dead, how to build trust that precedes your reputation, and how delivering value can turn one sale into the next. Mark also shares strategies from his latest book, The Making of a Mind for Sales. Don’t miss it!

    51 min

  3. NOV 12

    S15E6: Can AI Fool Us? Exploring the Turing Test and ChatGPT

    ChatGPT and similar tools are transforming how we interact with technology, making computer communication feel increasingly human. This echoes Alan Turing's 1950 Turing Test, which questions whether machines can exhibit behavior indistinguishable from humans. In this episode, we explore whether computers can fool us into believing they're human, whether we want them to, and the implications. I'm sharing a special recording from Perspectives Matter, the McCuistion TV program I host, where we delve into AI's impact on our perception of intelligence and humanity.

    31 min

  4. NOV 5

    S15E5: Beyond the Sale: Building Trust through Relationship Selling with Stu Schlackman

    In this episode of The Trust Show, I sit down with Stu Schlackman, author of Sales Sagas, to explore the transformative power of relationship selling. Stu breaks down his framework of the four distinct customer types and explains why recognizing these types is key for any salesperson aiming to build strong, lasting relationships. Together, we dive into how the Trust Premium principles align with relationship selling, discussing how trust and adaptability can lead to sales success. Join us as we uncover how understanding customer personality and fostering trust can help sales professionals close deals more effectively—without relying on price alone.

    51 min

  5. OCT 29

    S15E4: Trust as Your Startup's Secret Weapon: Why Every Entrepreneur Needs It

    In this episode of The Trust Show, I’m diving into how trust and entrepreneurship are not just connected—they’re inseparable. As someone who lives and breathes trust, and also teaches entrepreneurship, I’ve seen firsthand how essential trust is to building a successful business. I’ll walk you through why trust matters at every stage, from choosing co-founders and advisors to building relationships with customers and investors. If you’re starting or growing a business, join me to learn why trust might just be your biggest competitive advantage—and how to make it work for you.

    31 min

  6. OCT 22

    S15E3: Why Trust Beats Cold Calls – The Math Behind the Trust Premium

    In this episode, I explain why cold calls just don’t work anymore, with success rates dropping to as low as 1-3%. As scams and spam calls rise, trust has become more crucial than ever in sales. I break down the numbers and show you how focusing on building trust leads to better results and higher premiums. It’s time to shift from quantity to quality—learn how trust can transform your sales process and boost your success.

    22 min

  7. OCT 8

    S15E2: When Trust Breaks: Leadership Injuries and the Path to Repair Trustfulness

    In this episode, I am joined by Dr. April Minatrea, a clinical psychologist specializing in leadership dynamics, to explore the concept of "leadership injuries"—the psychological and emotional damage caused by bad leadership. Together, they discuss how poor leadership erodes employee trustfulness, diminishes engagement, and harms organizational performance. Tune in to learn how these injuries manifest, the consequences for employees and companies alike, and what leaders can do to heal and prevent them, fostering a healthier, more trusting workplace culture.

    51 min

  8. OCT 1

    S15E1: How Hobbies can Make You More Trustworthy

    In this episode of The Trust Show, I dive into how having a hobby can actually make you more trustworthy. I share personal stories about rediscovering my love for radio-controlled airplanes and how hobbies, even intense ones, help you relax, make you more relatable, and build stronger connections with others. Whether you’re trying to unwind or build trust in your personal and professional relationships, this episode explores the surprising benefits of making time for your passions. Tune in to learn why your hobbies are more valuable than you think!

    17 min
See All (172)

4.9
out of 5
25 Ratings

About

Welcome to The Trust Show. I’m your host, Yoram Solomon, researcher of trust, and the author of the book of trust. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust.

Information

  • Creator
    Yoram Solomon
  • Years Active
    2021 - 2024
  • Episodes
    172
  • Rating
    Clean
  • Copyright
    © Copyright 2021 All rights reserved.
  • Show Website
    The TRUST Show

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