S1E3 | Tom George - Principal Consultant at GoMo Consulting

𝗗𝘂𝗿𝗶𝗻𝗴 𝗮𝗻 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗱𝗼𝘄𝗻𝘁𝘂𝗿𝗻, 𝗶𝘀 𝘀𝗮𝗹𝗲𝘀 𝗲𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗮 ‘𝗻𝗶𝗰𝗲-𝘁𝗼-𝗵𝗮𝘃𝗲’ 𝗼𝗿 𝗮 ‘𝗺𝘂𝘀𝘁-𝗵𝗮𝘃𝗲’?
Tom George, Founder and Principal Consultant at GoMo Consulting believes sales enablement to be a force multiplier.
He compares the role of sales enablement to that of a coach in a sports team. Do you get rid of the coach and expect the team to perform?
For more such insights and advice on enablement, check out the latest episode of Voices of Enablement