S2: E11 Linda Ferrando on Sync Trends, Industry Evolution, and Indie Artist Tips 

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In this episode, Linda Ferrando of LTF Entertainment Group shares the story of building Atlantic Records' sync department from the ground up in the 90s. She discusses the evolution of sync in the music industry, her work with Apple, and trends in sync related to brand identity. Linda reflects on her start in the industry, handling touring, video promotion, and sync licensing. She highlights the need for adaptability in the ever-changing music business and offers valuable advice for independent artists on building a strong fan base through social media and live performances. The episode wraps up with insights on songwriting, popularity, and teamwork in the music industry. 

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🎙️ SyncRiffs is a weekly podcast where we discuss sync placements in multimedia (TV/Film/Advertising, etc.), the music industry, pop culture and everything in between including exclusive interviews with musical artists, composers, agents, and music supervisors where we riff about syncs and the state of the music industry. Subscribe to the channel for future episodes. 

 Music: "Flying Tigers" from Magic Tiger 

Podcast produced by Blue Buddha Entertainment 

This content is for educational purposes. We encourage others to conduct proper research, and if needed, consult an attorney for any legal advice regarding music licensing. (c) (p) 2024

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