S2 Ep. 10 The Economics of Beauty W/ Laura Frostad

Beth Kerr sits down with the founder of Laura Brows, Laura Frostad, to discuss how she's created a cult following for her popular eyebrow brand, the launch of her global make-up line Relume, and how she balances life as a busy mom and entrepreneur. Laura shares her thoughts about disrupting the beauty industry and the challenges small business owners face when trying to pursue their dreams. 

Laura discusses how she moved to Calgary with now-husband from Southern California, where she was raised by her single mother as the youngest of three siblings. Laura shares that her work ethic resulted from watching her mom work multiple jobs to support the family, and that she was forced to be a very independent at an early age. She credits this to her resiliency for being able to start Laura Brows and grow her business despite the challenges of being an entrepreneur. She talks about why the women of Calgary love her brow work and how she was able to build such a loyal clientele base through word of mouth, and how the Calgary 'micro community' is such an incredible support for small businesses. 

Laura shares that her brother's struggles with mental health was her inspiration for creating a social enterprise in Relume, and how she hopes to continue to grow that brand and give back to organizations that support mental health.