S3 Ep 2: Courtney Jackson - Rider-Centric Community Engagement in New Orleans

Ride New Orleans is an advocacy organization with a mission to win equitable public transportation for all residents across the New Orleans region. For over a decade, Ride New Orleans has advocated for better bus service, particularly service that would improve access to jobs. Years of advocacy by Ride will pay off in September 2022 when the New Orleans RTA launches a bus network redesign that is largely informed by the needs of riders. The “New Links” redesign will be the most transformative change to transit in the region since Hurricane Katrina devastated the city, and depleted local transit service in its aftermath.

Ride New Orleans actively pushed to have a seat at the table when the community engagement outreach for New Links began. In this episode, I speak with the organization’s Executive Director, Courtney Jackson, about how Ride hosted “therapeutic engagement sessions” in collaboration with decision-makers that served to amplify the rider experience and empower the rider voice. Courtney also shares how Ride combines data and storytelling to demonstrate the urgency of frequent, reliable transit service in their advocacy campaigns.

“People like data and numbers, but folks have hearts. Humanizing our transit system really makes decision-makers pause and reflect. And in that pause, they [decision-makers] start to see the importance of the work that they do and that humanizes their work.” - Courtney Jackson

For more on Ride New Orleans, click here.

For more on TransitCenter, click here.

Hosted by Kapish Singla
Edited by Ali Lemer and Kapish Singla
Produced by TransitCenter
Music: “Comma” - Blue Dot Sessions

Disclaimer: Political views raised by guests on the podcast do not reflect the views of TransitCenter.