S3 EP2 PR in a Pandemic with Sharon Zeev Poole

Crisis Series: PR is often used during a crisis, but what does it mean when we are all experiencing a global pandemic?

I am chatting with Sharon Zeev Poole, Founder and Director of highly regarded boutique PR and communications agency Agent99 in Sydney, Australia.  Sharon and I discuss what the PR industry has been experiencing since the pandemic and lockdowns begin, and what campaigns still work during this crisis.

We discuss:

• Impact on the Australian PR Industry
• What are the most important PR skills when there is a crisis?
• Examples of good PR from big brands