S3 EP5 The Rise of Virtual Events with Hayley Lemon

Crisis Series: The event industry has been destroyed by the outbreak of COVID19, and the lockdown and social distancing the ensued. This brings urgent changes to the event industry and forces marketers to pivot towards virtual events and digital events.

My guest today is Hayley Lemon, the National Event Manager at News Corp in Sydney.  Hayley is a talented event marketer, with over 15 years experience, and has been on the front line in dealing with the cancellation of in-person, live events.

We discuss:

• The rapid transition from physical events to virtual events
• Softwares and technologies for online event management, presenting and marketing
• The future of events and whether hybrid events will be the norm