S3/Ep9 All Things Marketing Strategy for Small Businesses with Caroline Crawford

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When it comes to the world of marketing and getting your brand message out to the masses, it is easy to become overwhelmed (or flat out exhausted) from choosing (and knowing) which channels to use, strategy to consider, or approaches to take. 
And if you’re a small business owner with limited resources, time, and energy this marketing distress can *especially* feel like too much.

My dearest friend and fellow marketing & communications expert Caroline Crawford joins me on the show today to speak ALL things authentically aligned marketing. Caroline is a treasure trove of wisdom and sheds light on the strategies that she's seen actually move the needle and those that truly don't (!) after 13 years in the industry and navigating her own business journey. 
This episode is chalk FULL of wisdom nuggets friends! Whether you feel clueless around where to get started with marketing your business or services OR feel as though you've exhausted all promotional efforts and still haven't seen any results, this episode is for YOU dear biz owner! 
We discuss:

• How to leverage strategy in your marketing
• Why energy is critical to sharing your message
• Why less is more when it comes to marketing 
• IG / LinkedIn / Youtube (etc): How to choose the most effective channels to support your business 
• A case for NOT having to be on social media (at all!) 
• How to set intentional marketing goals 
• When is the right time to invest in marketing support 

Connect with Caroline

Website: cultiveightcommunications.com

Instagram: @cultiveightcomms 

LinkedIn: @ccrawford22

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