ecommert Podcast

Mert Damlapinar

Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights.

  1. 3 JUL

    S3E04 - Part 2: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce

    In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that’s transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape. From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world. Highlights include: Jihan Hodi’s Journey from Family Entrepreneurship to Visual Intelligence The Rise of Visual Content in Consumer Decision-Making Vizit’s Audience Lenses and Predictive AI Technology The Link Between Retail Media, Traffic, and Conversion Rates Solving Content Challenges in CPG and Digital Shelf Strategies How Brands Like Mars and L'Oréal Use Vizit to Drive Growth Global Differences in Consumer Visual Preferences Real-Time Content Optimization and the Future of Visual Commerce Advice for Future Leaders in Digital Retail 🎧 Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual content—and how your brand can too. 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

    31 min

  2. 26 JUN

    S3E04 - Part 1: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce

    In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that’s transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape. From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world. Highlights include: Jihan Hodi’s Journey from Family Entrepreneurship to Visual Intelligence The Rise of Visual Content in Consumer Decision-Making Vizit’s Audience Lenses and Predictive AI Technology The Link Between Retail Media, Traffic, and Conversion Rates Solving Content Challenges in CPG and Digital Shelf Strategies How Brands Like Mars and L'Oréal Use Vizit to Drive Growth Global Differences in Consumer Visual Preferences Real-Time Content Optimization and the Future of Visual Commerce Advice for Future Leaders in Digital Retail 🎧 Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual content—and how your brand can too. 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

    30 min

  3. 18 JUN

    S3E03 - Part 2: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg

    In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment.    Highlights include:    Jack Lindberg’s Career Journey from Music to Digital Commerce  Key Challenges in Digital Shelf and Retail Media  The Role of Menus and Delivery Apps in Retail Strategy  Branding, Distribution, and Measurement in Digital Menus  AI’s Expanding Role in Retail Media and Customer Experience  The Rise of Contextual Shopping and AI Personalization  Future Trends in Data Utilization and Digital Commerce    Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

    28 min

  4. 11 JUN

    S3E03 - Part 1: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg

    In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment.    Highlights include:    Jack Lindberg’s Career Journey from Music to Digital Commerce  Key Challenges in Digital Shelf and Retail Media  The Role of Menus and Delivery Apps in Retail Strategy  Branding, Distribution, and Measurement in Digital Menus  AI’s Expanding Role in Retail Media and Customer Experience  The Rise of Contextual Shopping and AI Personalization  Future Trends in Data Utilization and Digital Commerce    Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

    24 min

  5. 6 JUN

    S3E02 - Part 1: Transforming Team Structures and Enhancing Digital Capabilities in CPG

    In this episode of The Ecommert Podcast, industry experts discuss the evolution of team structures within large-scale and agile environments, emphasizing the need for agility and fast decision-making. The conversation highlights the integration of traditional and digital commerce capabilities, with insights from Bayer and Coca-Cola on removing bureaucracy and fostering innovation.   The speakers also explore Coca-Cola's initiatives since 2019 to build a digital-forward commercial strategy, including leadership programs and practical training on AI tools. Additional focus is on how Mondelez's retail media team manages performance media buying, content generation, and measurement in collaboration with retail partners.   The episode underscores the importance of capability as a strategic choice and the need to upskill teams for future success in the digital and e-commerce landscapes.   Highlights include: Introduction to Team Structures and Evolution Infusing Agility in Team Operations Organizational Capability as a Strategic Choice Managing Agility for Fast Decision Making Building Cross-Functional Digital Capabilities Coca-Cola's Digital Acceleration Program Leadership and Practical Training Programs Empowering Teams with AI and Technology Monthly Learn at Lunch Sessions Global Strategy and Key Pillars Retail Media and Measurement   Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

    18 min

  6. 29 MAY

    S3E01 - Part 2: AI in Marketing: Transforming Business Strategies and Operations

    In this episode of The Ecommert Podcast, delves into the impact of AI initiatives on business strategies, marketing, and digital channels. It covers the adoption of AI applications like generative AI, large language models, text optimization, and proprietary technologies by leading companies. The discussion highlights real-world case studies and examples of AI-driven tools such as chatbots and AI keyword tools. It also addresses the balance between the opportunities and risks presented by AI, emphasizing the importance of reskilling and the future of personalized content in enhancing consumer experience.   Highlights include: Introduction to AI in Business Strategy Generative AI in Marketing Adopting and Developing AI Technologies Challenges and Responsibilities in AI Implementation Current and Future Applications of AI Deep Dive into AI Use Cases Regulatory and Ethical Considerations AI Tools and Innovations Profitero's AI Chatbot and Its Impact AI-Driven Content Optimization The Future of AI and Workforce Implications   Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

    14 min

  7. 23 MAY

    S3E01 - Part 1: Harnessing AI for Enhanced Consumer Engagement and Operational Efficiency

    In this episode of The Ecommert Podcast, AI experts delve into the transformative impact of AI on consumer behavior research and strategy, especially within Mondelez. The discussion highlights the use of machine learning and generative AI to optimize media buying and creative asset management. The panel elaborates on the deployment of proprietary brand technology fueled by consumer data, set to revolutionize personalization and communication quality. Real-life examples from Mondelez, Coca-Cola, and Bayer illustrate the practical applications of AI in scaling digital content creation, forecasting, and automating repetitive tasks to boost strategic focus and innovation within organizations. The importance of training and embracing AI advancements to stay competitive is also emphasized. This is part one.   Highlights include: Introduction to AI in Consumer Behavior Generative AI and Proprietary Brand Technology AI in Media Buying and Creative Asset Management AI in Digital Commerce and Content Creation AI in Forecasting and Automation The Future of AI in Business Operations   Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

    21 min

  8. 8 MAY

    S2E15: From Sales to Strategy: Lucia's Vision for Mondelez Digital Future

    In this episode of the eCommert podcast, the host interviews Lucia, the digital commerce leader for Mondelez Europe. They discuss her extensive career journey, starting from her marketing roles at Kraft Foods to leading Mondelez's digital commerce initiatives in Europe. Key topics include digital commerce trends, retail media collaborations, and the importance of first-party data. Lucia emphasizes the evolution towards personalization and customization in e-commerce and the integral role of consumer-centric strategies. They also delve into sustainability efforts, such as QR code implementations for better information traceability and reducing carbon footprints. Moreover, they touch upon the impact of AI on business strategies, highlighting its current and future applications in digital commerce. The conversation concludes with Lucia offering advice to newcomers in the digital commerce field, advocating for continuous learning and openness to innovation.   00:00 Introduction and Guest Welcome 00:43 Lucia's Career Journey 02:27 Digital Commerce Initiatives at Mondelez 05:07 Retail Media and Collaborations 12:07 Digital Content and Shelf Measurement 14:35 Sustainability Efforts and QR Code Innovations 18:05 E-commerce Product Development 26:10 AI in Digital Commerce 28:52 Future of Omnichannel Retail 30:19 Final Thoughts and Recommendations   Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

    33 min
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Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights.

Información

  • Creador
    Mert Damlapinar
  • Años de actividad
    2024 - 2025
  • Episodios
    45
  • Clasificación
    Apto
  • Copyright
    ©2024
  • Mostrar sitio web
    ecommert Podcast