S4 EP9 | Chenell Basilio

Summary

In this conversation, Chenell Basilio discusses the growth of her newsletter and the strategies she has used to attract subscribers. She also talks about her coaching services and audits for newsletters. Chenell shares some coaching tips and highlights popular deep dives she has done. She discusses the different approaches to newsletters and the future of the medium. Chenell also mentions her use of AI in newsletter creation and her plans for the future. In this conversation, Zlatko Bijelic and Chanel Basilio discuss the potential of incorporating audio and video components into newsletters. They explore the engagement and effectiveness of audio versions, with examples of YouTubers finding success with this format. They also delve into success stories of individuals building businesses through newsletters and the power of email marketing. The conversation highlights the importance of email as a foundational tool for engaging with an audience. Personal updates on workspace setup and podcast production systems are shared, along with the benefits of location independence. Listeners are encouraged to connect with Chanel Basilio on her website and Twitter.

Takeaways

• Creating valuable content is key to growing a newsletter audience.
• Coaching and audits can be additional revenue streams for newsletter creators.
• Deep dives into successful creators can provide valuable insights and inspiration.
• The future of newsletters may involve higher quality content and unique angles.
• AI can be used to assist with newsletter creation, but human input is still necessary. Incorporating audio and video components into newsletters can enhance engagement and provide a more immersive experience for the audience.
• Audio versions of newsletters have been found to be more engaging than traditional written formats, leading to increased reader retention.
• Email marketing is a powerful tool for businesses, as it allows for direct and intimate communication with the audience.
• Email serves as a foundational piece in a marketing strategy, providing a reliable channel for reaching and engaging with customers.
• Creating a dedicated workspace and optimizing podcast production systems can improve efficiency and productivity.
• Location independence offers the flexibility to work from anywhere, enabling individuals to pursue their passions on their own terms.

Stay in touch:

Check out https://www.zlatkobijelic.com 

Follow Zlatko on X: https://www.x.com/zbijelic

Follow Zlatko on LinkedIn: https://www.linkedin.com/in/zbijelic

Follow Zlatko on Instagram: https://www.instagram.com/zlatko.bijelic

Follow What Is My Brain? Podcast on X: https://www.x.com/whatismybrain_

Follow What Is My Brain? Podcast on LinkedIN: https://www.linkedin.com/company/what-is-my-brain-podcast/

Follow What Is My Brain? Podcast on Instagram: https://www.instagram.com/whatismybrainpodcast/

Follow What Is My Brain? Podcast on TikTok: https://www.tiktok.com/@whatismybrainpodcast

Follow Chenell on X: https://www.x.com/chenellco

Follow Chenell on LinkedIn: https://www.linkedin.com/in/chenellco

Follow Chenell on Instagram: https://www.instagram.com/chenellco/

Chapters

00:00 Introduction and Catching Up

01:11 Growth of the Newsletter

03:08 Coaching and Audits

04:24 Coaching Tips

05:36 Popular Deep Dives

08:01 Different Approaches to Newsletters

09:23 Researching and Writing Deep Dives

10:38 Diversifying Revenue Streams

11:20 Life Updates

11:59 Starting Coaching

12:30 Future Plans

17:44 The Future of Newsletters

21:30 Using AI in Newsletter Creation

22:44 Finding Deep Dive Subjects

24:13 Challenges and Adjustments

26:49 Newsletter Growth

30:20 Future Plans

32:07 Connecting with Deep Dive Subje