Lead With Your Brand!™

Jayzen Patria
Lead With Your Brand!™

Are you ready to Lead With Your Brand™ to your next career breakthrough Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment, tech, media, and more.   Each episode, Jayzen Patria explores how successful leaders rise above by having a super-premium brand that drives their career forward, and you’ll get plenty of inspiration and practical tools to help you lead with your brand everyday as you drive towards your next career breakthrough.

  1. Season 5, Episode 27 : Your Brand Archetype : Jane McCarthy : Brand Strategist and Author of The Goddess Guide to Branding

    12월 10일

    Season 5, Episode 27 : Your Brand Archetype : Jane McCarthy : Brand Strategist and Author of The Goddess Guide to Branding

    The tree is up and the house is decorated!  Tune in this week to hear Jayzen’s thoughts on bringing your brand to life this season by adding your signature style to everything, not just at work.  We know that Jayzen’s brand is being Hollywood, a Showman, a jet setter and a Storyteller. So you better believe that the holidays for him are that way too!  Now, of course, we still need to talk about work and your career. For most of us, there are only a couple of weeks left in the office before we all head out for the holidays.  Remember, just like in Hollywood, you’re only as good as your last picture! So find ways to end the year on a high note. How can you put a shiny bow on top of those year-end projects?  Now is not the time to dial it in. Listen now for more and get ready to make 2025 the year for your next big career breakthrough! This week, Jayzen welcomes Jane McCarthy to the show. After working as a brand strategist on some of the most successful brands in the world, Jane noticed a gap in powerful feminine archetypes in the traditional marketing canon and so, decided to explore these. Jane utilized her personal passion for, and study in, mythology, astrology, the Enneagram and the tarot to craft the expression of the goddess archetypes included in her book, The Goddess Guide to Branding. Working with her sister, Jane launched Goddess Office, a new platform for elevating women and the archetypal feminine in business in 2024. Guest Bio Jane McCarthy  Brand Strategist and Author of The Goddess Guide to Branding Jane McCarthy is a brand strategist with over a decade of experience in advertising. She has collaborated with both global and local brands in a variety of categories, from energy to confections, serving brands like SweeTarts, Southern California Edison, Boys & Girls Clubs of America and Dole. She graduated from the University of St. Andrews in Scotland with an MA in International Relations & Business. As a strategist, Jane’s emphasis is on leveraging archetypes to unlock a brand’s true essence and power. She noticed a lack of powerful feminine archetypes in the traditional marketing canon and so, decided to explore these. Jane utilized her personal passion for, and study in, mythology, astrology, the Enneagram and the tarot to craft the expression of the goddess archetypes included in The Goddess Guide to Branding. Along with her sister Kate McAndrew, a venture capitalist passionate about investing in female-led startups, Jane wrote The Goddess Guide to Branding in order to empower women entrepreneurs to build the businesses and brands they’re called to. In August 2024, the sisters launched the Goddess Office, a new platform for elevating women and the archetypal feminine in business. Links  To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com Learn more about Jane and The Goddess Office at goddessoffice.substack.com

    48분
  2. S5E26 : Be Comfortable With Uncomfort In Your Career : Marion Hargett, Vice President of Business Development, The Trade Desk

    11월 25일

    S5E26 : Be Comfortable With Uncomfort In Your Career : Marion Hargett, Vice President of Business Development, The Trade Desk

    Drumroll, please….Jayzen makes his SuperSized announcement!  That’s right, his book is finally on it’s way!  Lead With Your Brand! : Build Your SuperPremium Personal Brand to Achieve Your Next Career Breakthrough will be available in Spring 2025!  In the book, Jayzen shares his full five-step process for you to build your personal brand and drive your career forward. Check out all of the latest about the book at leadwithyourbrand.com/book  The holidays are upon us, and we all know that as exciting as the season is, it can be equally as stressful.  It is critical to remember that your brand shines even brighter in times of gray skies or when you’re in difficult situations.  Tune in to this week’s show to hear Jayzen’s tips on how to Lead With Your Brand this season to make sure you’re showing the best of yourself as we celebrate the holidays and close out the year. This week, Jayzen is excited to welcome his longtime friend Marion Hargett to the show. Marion has built an incredible career helping top brands reach their target audience by providing cross-screen digital, video, and programmatic advertising solutions. Her amazing career advice about embracing discomfort in your career can be applied to anyone in any industry. Guest Bio Marion Hargett Vice President of Business Development The Trade Desk As Vice President of Business Development at The Trade Desk, Marion Hargett leads the team responsible for driving revenue generation and strategic partnerships for the East Coast and Canada. Hargett is a proven leader known for creating highly effective teams, leading essential change, driving top line revenue growth, and providing audience and cross-screen solutions to Fortune 500 companies. Throughout her career, she has also developed a keen understanding of addressable video, digital, and programmatic and shares her knowledge of industry dynamics regularly with The Trade Desk clients and via speaking engagements at various industry events. Prior to her role at The Trade Desk, Hargett spent over 20 years in leadership roles at companies including NBCUniversal, Ampersand and iHeart Media where she has served as a change agent, driving innovation across traditional business models. Links  To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com Learn more about The Trade Desk at TheTradeDesk.com

    47분
  3. Fan Favorite : S5E25 : Leading with Authenticity : Congressman Mark Takano

    11월 5일

    Fan Favorite : S5E25 : Leading with Authenticity : Congressman Mark Takano

    In honor of election day in the United States, Jayzen is excited to bring back a fan-favorite episode with a very special guest, Congressman Mark Takano, who proudly represents California's 41st district. Starting his career as a teacher, Mark has always been a huge advocate for education and has worked to improve his community for over twenty years. In 2012, Mark became the first openly gay person of color to be elected to Congress. His family roots in Riverside, CA go back to his grandparents who, along with his parents, were removed from their respective homes and sent to Japanese American Internment camps during World War II. After the war, these two families settled in Riverside County to rebuild their lives. Go Vote! Guest Bio Mark Takano, Congressman for the 41st District of California For more than twenty years, Mark Takano has worked to improve the lives of Riverside County residents, both as an elected official and as a teacher at Rialto High School. Born and raised in Riverside, Mark's commitment to public service began at an early age. His family roots in Riverside go back to his grandparents who, along with his parents, were removed from their respective homes and sent to Japanese American Internment camps during World War II. After the war, these two families settled in Riverside County to rebuild their lives. Mark attended La Sierra High School in the Alvord Unified School District, and in 1979 he graduated as the school's valedictorian. Mark attended Harvard College and received his bachelor's degree in Government in 1983. As a student, he bussed tables to help make ends meet. During his senior year, he organized a transcontinental bicycle ride to benefit the international development agency Oxfam America. Upon graduation, Mark returned home to Riverside and began teaching in the Rialto Unified School District in 1988. As a classroom teacher, Mark confronted the challenges in our public education system daily. In 1990, Mark was elected to the Riverside Community College District's Board of Trustees. At RCC, Mark worked with Republicans and Democrats to improve higher education for young people and job training opportunities for adults seeking to learn a new skill or start a new career. He was elected Board President in 1991 and helped the Board and the District gain stability and direction amid serious fiscal challenges. In 2012, Mark became the first openly gay person of color to be elected to Congress. Mark Takano represents the people of Riverside, Moreno Valley, Jurupa Valley and Perris in the United States House of Representatives. He serves as Chairman of the House Committee on Veterans' Affairs, and as a member of the Education and Labor Committee. Links  To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

    33분
  4. 10월 22일

    S5E24 : Meeting The Unmet Need : Francesco Clark, CEO & Founder, Clark’s Botanicals

    As we roll into the holiday season from Halloween to Diwali, Thanksgiving, and beyond, it’s also a critical time in your career.  That’s right, it’s performance review time!  Now is the time to formulate your plan and maximize the opportunity. Remember, your review is not just for your manager, but a reflection of you that many in the organization will see. You have to think about your performance review as your own advertising.  That’s right, it is like creating your own personal billboard for leaders in the company to see. If you’re not thoughtful about completing it, it is like a brand leaving a huge billboard on the highway blank as people drive by.  Don’t pass up an opportunity to market yourself when you control the message!   Tune in to this week’s show to hear Jayzen’s top three steps to make the most of your performance review. First, focus on your top accomplishments from the year.  What did you do that you are proud of?  What moved the needle?  Then, with two or three in mind, use the S.T.A.R. model to highlight your success and tell your story most compellingly.  Finally, you have to determine what your towering brand superpowers are and the skills that are going to help you achieve your next career breakthrough.  Jayzen breaks it all down and gives you the info that will count! This show, Jayzen welcomes Francesco Clark, the CEO & Founder of Clark’s Botanicals.  After suffering a paralyzing spinal cord injury at the age of 24, Francesco started Clark’s botanicals in his kitchen with his father.  As a side effect to the injury, he developed rosacea, eczema, and a hypersensitivity to ingredients.  Literally, nothing helped his skin feel and look normal. Through an unexpected outcome of a social meeting with his former boss, the editor-in-chief of Harper’s Bazaar, the brand was born and quickly moved from his kitchen to being sold at Saks Fifth Avenue and around the world. A truly remarkable and inspirational story. Guest Bio Francesco Clark CEO & Founder Clark’s Botanicals Francesco is the author of Walking Papers (2010, Hachette publishing), and CEO/Founder of Clark’s Botanicals skincare, which has been featured in The New York Times, The Wall Street Journal, ALLURE, PBS, CNN, CBS, Harper’s Bazaar, Vogue, and many other publications. His company has won Fashion Group International’s Rising Star Award, Allure’s Best of Beauty Award (6 time winner), Oprah’s Best of Beauty, WWD Best Beauty Products of All Time, Town & Country Best of Beauty, Cosmetic Executive Women’s Indie Brand of the Year, as well as Wallpaper’s design award.  Recently, Francesco purchased Clark's Botanicals back from Warburg Pincus, reclaiming his independence as the sole investor and CEO. His steadfast leadership reflects his unwavering commitment to excellence and his entrepreneurial spirit. Since acquiring the brand back, Clark’s Botanicals has reaffirmed its place in luxury skincare, recently launching in: Goop, Saks Fifth Avenue, and most recently signed a distribution agreement launched the skincare line as the highest revenue Cache Program launch to date in 25 Bluemercury doors in February 2024. Francesco's involvement as an active board member with organizations such as the Johns Hopkins Institute for Bioethics and NYSCF (The New York Stem Cell Foundation) reflects his deep commitment to giving back to the scientific community to help better the lives of others. He is honored to be an ambassador for the Reeve Foundation, which strives to improve the lives of people with spinal cord injuries and their families. Links  To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

    46분
  5. S5 E23 : A Storied Career Journey : Christel S. Miller, Head of Scripted Hybrid,  Amazon MGM Studios

    10월 8일

    S5 E23 : A Storied Career Journey : Christel S. Miller, Head of Scripted Hybrid, Amazon MGM Studios

    Fall is a huge season of conferences for many of us, both in-person and virtual…and it’s your chance to maximize the impact of your networking and meet those key individuals who can help you on your career journey.  Tune in this week to hear Jayzen’s top tips on networking and how to put them into action.  Including the Five/Ten Rule for interaction, his Ask/Tell/Listen model for effective conversations, key ways to build rapport and meaningful relationships and his top piece of advice for live events and interaction…. GET OFF YOUR PHONE!  That’s right, when we have the chance to meet new people, it’s critical that we put our phones away and engage in conversation.  He includes tons of tips and tricks that are useful for any situation. Jayzen is excited to welcome an old friend to the show, Christel Miller.  She has been responsible for and worked on some of the top shows on television that we all know and love, including Jury Duty, Superstore, Dexter and the upcoming Cruel Intentions series on Amazon Prime.  Starting her career in the medical profession, she realized that she’d rather tell the stories of working in a hospital instead of actually doing so and quickly shifted gears. She has an incredible career story to share with fantastic advice we all can appreciate. Guest Bio Christel S. Miller Head of Scripted Hybrid Amazon MGM Studios In her role, Christel oversees series through their entire lifecycle from pitch to launch, and was responsible for building original content on Freevee from the ground up including JURY DUTY (Emmy Nominated), PRIMO, BOSCH: LEGACY, SPRUNG, HIGH SCHOOL, along with the upcoming Prime Video launches CRUEL INTENTIONS, CLEAN SLATE, PRADEEPS, MOTORHEADS, and DICK WOLF’s ON CALL. Miller previously worked at NBC as VP of Current Programming on numerous series including New Amsterdam, Superstore, Parenthood, Good Girls, Blindspot, and Grimm, and at Showtime Networks during the Dexter and  Nurse Jackie era.  She is alum of Rice University and UCLA’s Film and Television Producing Program. She has been honored as one of Glamour’s 2004 Top Ten College Women, Outsmart’s 2005 Top 12 GLBT Houstonians, Producers Guild’s 2006 Diversity Award Winner, NBCU’s 2011 Entertainment Associates Program Participant, NBCU‘s 2012 Going The Extra Mile Award, Power Up’s 2012 Rising Star LGBTQ Award, GO Magazine’s 2019 One Hundred LGBTQ Women We Love Award, and Rice University’s CSWGS 2023 Distinguished Alumni Award. Christel is a member of ColourTV, the Academy of Television Arts and Sciences, and has been serving on the Board of Directors for GLAAD since 2017, which received the Emmy’s Governor’s Award in 2024. Links  To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

    46분
  6. S5E22 : Creating a Community of SuperFans : Nicole Haase, Co-Founder and CEO, Modern Prairie

    9월 25일

    S5E22 : Creating a Community of SuperFans : Nicole Haase, Co-Founder and CEO, Modern Prairie

    As Jayzen likes to point out…”It’s the most wonderful time of the year!”  It’s not the holiday season yet, but it is the release of the latest iPhone from Apple - one of his favorite brands!  While waiting in line for his new iPhone 16, it was a reminder that while many stores are struggling to stay open, Apple stores still have a line down the block for the new model.  That is the power of a great brand.  Tune in to hear Jayzen’s best thoughts on how to make sure that your personal brand is one that your SuperFans and those in your career audience are willing to wait in line for, want you on their team and ultimately help you achieve your next career breakthrough. Jayzen is thrilled to welcome Nicole Hasse to the show.  In 2022 Nicole teamed up with Melissa Gilbert, known to many as Laura Ingalls Wilder from the famous Little House on the Prarie television series.  Together, they co-founded Modern Prairie. The brand is centered on women aged 50 and beyond, offering them a source of inspiration, engagement, validation, and connection. Built on the idea of community, Modern Prairie offers heirloom quality products and creates a space for women to come together and share stories of embracing change and finding power in it.   She has had an incredible career working for some of the most notable retail brands and shares a wealth of success insights. Guest Bio Nicole Haase Co-Founder and CEO Modern Prairie Nicole Haase is a dynamic executive and brand builder with over 20 years of experience creating innovative product concepts, leading ambitious teams, and facilitating profitable growth. She has been building high performing brands for over two decades, serving in leadership positions at companies such as Williams-Sonoma, Lucky Brand Jeans and ModCloth. As an executive, she is known for her unique ability to combine both creativity and financial insight to deliver extraordinary results. Recognizing a significant gap in the market, in 2022 she teamed up with Melissa Gilbert to co-found Modern Prairie. The brand is centered on women aged 50 and beyond, offering them a source of inspiration, engagement, validation, and connection. Built on the idea of community, Modern Prairie offers heirloom quality products and creates a space for women to come together and share stories of embracing change and finding power in it. Since its launch, the brand has organically grown to nearly 500,000 followers on social media and 30,000 on its dedicated app. Born in Boston, Massachusetts, Haase’s upbringing was steeped in the entrepreneurial spirit instilled by her parents. Embracing their ethos, she champions the message of limitless possibilities and firmly believes in the transformative power of opportunity. Her academic pursuits include studying at Boston College and obtaining her master’s at the Carroll School of Management where she honed her skills and shaped her vision for the future. Haase currently resides in Huntington Beach, CA and believes that talent, teamwork, and tenacity will always lead to success. Links  To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com Check out Modern Prarie at Modernprairie.com

    54분
  7. S5E21 : Brand Strategy For Your Career : Rachel Hernandez, Director of Marketing, Next Net Media

    9월 4일

    S5E21 : Brand Strategy For Your Career : Rachel Hernandez, Director of Marketing, Next Net Media

    For many, The Walt Disney Company is known for creating “The Happiest Place On Earth.” For Jayzen, the company represents the best example of a brand truly knowing and super-serving their super fans. Disney has an amazing ability to identify, understand and tap into everything that is fandom for their brands - and leverage it for sales. That in mind, in your career, your super fans are the people who are your sponsors and supporters. The people who can advocate for you and support your work even when you’re not in the room. Tune into hear Jayzen’s top tips on how to make sure that you have identified and have a plan to super–serve your career super fans as you strive for your next career breakthrough. Jayzen is excited to welcome Rachel Hernandez to the show. Rachel is the Director of Brand Strategy at Next Net Media. In this role, she spearheads the world’s largest global network of trusted media outlets, link partners, and global news websites, catapulting clients to online retailing success with high-authority backlinks and targeted organic visitors. With a decade-long career in digital content creation and strategy, Rachel initiated Next Net Media’s content department in 2016, overseeing in-house teams and a vast network of 700+ freelancers, generating thousands of premium content pieces weekly. Recognized as a finalist for Woman in Content Marketing of the Year, Rachel is a sought-after guest on marketing podcasts and an esteemed speaker at international events, sharing her expertise in content marketing, brand strategy, and SEO. Rachel shares how you can use the tools that she uses for clients in your own career. Guest Bio Rachel Hernandez Director of Brand Strategy, Next Net Media Rachel Hernandez is the Director of Brand Strategy for Next Net Media, the largest global network of trusted media outlets, link partners, and global news websites, providing clients with a steady influx of high-authority backlinks and targeted organic visitors – making them the world’s largest and most successful online retailer of optimization products and services. With a rich decade-long history as a digital content creator and strategist, Rachel stands as a beacon of innovation. In 2016, she launched Next Net Media’s content department, ingeniously leading both in-house teams and 700+ freelancers, culminating in the creation of thousands of top-tier content pieces every week. Notably, Rachel’s success extends beyond her professional endeavors. She earned a coveted finalist spot for the Woman in Content Marketing of the Year by Masthead Media and Content Marketing Institute. An authority in her field, she’s a sought-after guest on marketing podcasts and a revered speaker on the international circuit, where she imparts wisdom on the pivotal intersections of content marketing, brand strategy, and SEO. Links  To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

    49분
  8. S5E20 : Leveraging Your Career Through Line : Monika Krimendahl, COO, BlitzBe Marketing

    8월 13일

    S5E20 : Leveraging Your Career Through Line : Monika Krimendahl, COO, BlitzBe Marketing

    Like so many around the world, Jayzen was glued to the television over the past few weeks enthralled with the Olympic Games in Paris.  From a brand perspective, everything about the games was a showcase of the host city. Yes, there were travelogues and picture-perfect iconic locations but when we dive deeper, everything was quintessentially Parisian. An opening ceremony that mashed up the Can Can, Les Miserables and the metal band Gojira. There were athletes in boats down the seine and an Olympic flame floating in a hydrogen balloon inspired by French physicist Jacques Charles putting us in the middle of something out of a steampunk Jules Verne novel!  Even the medals that winning athletes received were designed like a piece of fine French jewelry with a piece of the Eiffel Tower in each. Yes, these past 2 weeks have truly been the Olympics by Paris. So the question to you is, “what do the Olympics by you look and feel like?”  How would they be uniquely you? Of course, you’re never going to host an Olympics personally, but when you think about it, your career is a series of Olympics…every assignment, every project, even every task is something that many people could do. The real question is what is your signature style? What is your brand filter? What are the things that you do that leave your calling card or how are your fingerprints all over it?  How do you execute things in a way that says quite simply that no one else could have done that and reminds people that you are the go-to person who can execute in your unique way? Jayzen is thrilled to welcome Monika Krimendahl to the show.  In addition to her role as BlitzBe, Monika is COO of Click Riot (a software company leveraging technology to build, grow and scale) and the Co-Executive Producer of The Gold Rush Summit 1.0,  The Gold Rush Summit 2.0,  The Gold Rush Crypto Summit, and The Gold Rush Pride Summit.  She is an International Bestselling Author and enjoyed the collaborative process of writing “Action Takers Who Get Sh** Done.”  Her career has spanned from teaching school, being a massage therapist to now running marketing agencies, all with an incredible through line that makes perfect sense.   Guest Bio Monika Krimendahl COO, BlitzBe Marketing Monika Krimendahl is the COO of BlitzBe Marketing, Click Riot (a software company leveraging technology to build, grow and scale) and the Co-Executive Producer of The Gold Rush Summit 1.0,  The Gold Rush Summit 2.0,  The Gold Rush Crypto Summit, and The Gold Rush Pride Summit. She works with her team to develop strategies for Business Development, Online Audits, Producing Virtual Summits, and Training Entrepreneurs to grow to 6 and 7 Figures with Online Marketing strategies.  As a teacher and educator for 25 years, Monika enjoys educating entrepreneurs about Marketing, Mindset and Creative Strategies to grow their businesses.  Monika is an International Bestselling Author and enjoyed the collaborative process of writing “Action Takers Who Get Sh** Done.” With a background in healing, transformational work, Massage Therapy, Meditation and Yoga, Monika believes in the power of transformation!  Team meetings begin with, “We have a world to change!”  The foundation of everything she does is about helping people who help people grounded in the acknowledgment that “a rising tide raises all ships.”   Monika is a member of several networking groups and enjoys meeting new entrepreneurs all over the world!  She believes in multiple streams of income and working with other fabulous entrepreneurs to create win-win-win relationships. Links  To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com To learn more about the GOLD RUSH PRIDE SUMMIT visit  thegoldrushsummit.com/pride-summit

    50분
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Are you ready to Lead With Your Brand™ to your next career breakthrough Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment, tech, media, and more.   Each episode, Jayzen Patria explores how successful leaders rise above by having a super-premium brand that drives their career forward, and you’ll get plenty of inspiration and practical tools to help you lead with your brand everyday as you drive towards your next career breakthrough.

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