Revitalise & Grow

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Revitalise & Grow

Each episode we will pick apart various PR and marketing topics, demystify the jargon, and give you some practical tips that you can apply to your own business. Plus, we’ll be bringing you the occasional special guest for bonus episodes.

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    S7. Ep1: How to create award winning PR campaigns

    For marketers seeking the winning edge, we’re unlocking the secrets to crafting award-winning PR campaigns in this week’s episode of the Revitalise & Grow podcast. A well-executed memorable campaign that captures the attention of your target audience can be game-changing for any business in driving sales and increasing brand awareness. Winning awards for them is the icing on the cake! From identifying challenges, setting objectives and budgets, to conducting strategic research, harnessing creativity and measuring success, we cover it all using an example of one of our own award-winning campaigns: Helly Hansen ‘Lifejacket Stories’.

    19분

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    S7. Ep2: How to go viral - Is there a secret formula?

    In a world where a single social media post can catapult you or your brand to online fame, ‘going viral’ has become the holy grail for individuals, businesses, and content creators alike. There’s a definite appeal to reaching millions of people with a single post, but is there a secret formula to make it happen? In this episode we’re diving into the fascinating world of viral content on social media, exploring whether there’s truly a secret formula to making content explode in popularity, and looking at the essential strategies that can increase your chances of going viral!

    27분

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    S7. Ep3: The ethics of PR & marketing in a cost-of-living crisis

    As the cost-of-living crisis continues throughout 2023, what does this mean for your marketing and communications strategy? In this episode we’re looking at the dilemmas, challenges and opportunities facing PR & marketing professionals, and the delicate balance between business goals, consumer expectations and ethical considerations when the cost-of-living is squeezing us all a little tighter.   From crafting messages with empathy to offering value-driven campaigns, we chat through some practical strategies and give our top tips for ensuring marketing activities remain resonate with consumers during these financially challenging times.

    25분

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    S7. Ep4: Which social media platforms should I use for my business?

    With so many social media platforms available and new ones emerging at a rapid pace, it can be overwhelming to decide where to invest your marketing efforts and which ones align best with your business goals! In this episode we’re exploring the key findings of the GWI Social: Behind the screens report 2023 and sharing our thoughts on how these can impact your business strategies. From the latest social media behavioural trends and favoured platforms, to the unique selling propositions of the major social channels, we offer insights and tips to help you make informed decisions that will elevate your brand’s digital presence. Link to the GWI Social: Behind the Screens 2023 report

    28분

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    S7. Ep5: The role of emotional intelligence in marketing leadership

    Calling all Marketing managers ready to supercharge your leadership skills! What exactly is emotional intelligence and just how can it elevate your leadership game? In the fast-paced world of marketing, effective leadership can make all the difference. In this episode we look at how emotional intelligence is a powerful asset for leaders. Understanding and managing emotions can enhance your leadership abilities, foster stronger team dynamics, boost collaboration, help you make more informed decisions, and create a positive, productive work environment. Listen now to find out how …

    35분

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    S7. Ep6: Data driven PR: Using analytics for better campaign results

    ‘Knowledge is power’ has never been more relevant in the world of PR! With the emergence of digital platforms and tools, we have an abundance of data at our fingertips to measure and shape our PR campaigns. So how do we best leverage this data to not only elevate campaign results, but to speak to the c-suite and secure budget? In this week’s episode we unpack insights from our team’s recent attendance at the PR Week Measurement Conference to answer these very questions. From which metrics are actually important, integrating AI into your measurement strategy and looking to the future of measurement, we explore how to harness the power of data to make informed decisions and ultimately drive better results.

    31분

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    S7. Ep7: The Good, The Bad & The Ugly: PR campaigns of 2023 (pt. 2)

    As 2023 comes to a close, we’re back with another episode of The Good, The Bad & The Ugly, where we take a look at the hits, the misses and the blunders of PR campaigns throughout the year! From the John Lewis, M&S and Shelter Christmas ads, to the brilliantly funny Wightlink Ferries viral video, we take inspiration from some of the most ingenious ideas and look at where it all went wrong for the not-so-good, to understand what truly makes a PR campaign soar or stumble.

    26분

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    S7. Ep8: What is digital body language?

    This week we’re diving into the world of emojis, virtual nods and the unspoken vibes that make up our online interactions – also known as digital body language. With the world embracing hybrid work models, it’s no surprise that digital communication has increased significantly, but even behind the screens, building trust and connection is still the name of the game. Digital body language is more than just the words we type, it’s the subtle cues and the art of creating human connections across the digital realm. So whether you’re juggling global collaborations, or hanging out in virtual meetings, listen now to find out what your digital body language is saying about you!

    40분

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    S7. Ep9: Why are reviews & testimonials so important?

    When you’re thinking about buying something new, do you trust what the company or their representatives are telling you, or do you turn to customer reviews? We do the second one too! And we’re not alone, with over 95% of customers reading online reviews before buying a product. There’s no denying customer reviews build credibility and trust, and should play a key role in any marketing strategy, but how do you encourage happy customers to leave positive reviews? Tune in to this episode of the Revitalise & Grow podcast where we reveal all!

    20분

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    S7. Ep10: Marketing FAQs

    We’re ending Season 7 of the Revitalise & Grow podcast with a special FAQ edition, answering all of your burning marketing questions. Thank you to all of you incredible listeners who’ve been sending in your questions throughout the season. From how much to spend on a communications agency, to staying on the cutting edge of industry trends – we’ve got some great ones to tackle. We also dive in to the dos and don’ts when working with journalists and influencers for reviews, and look at whether there’s a secret formula for reaching your target audience.

    31분
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소개

Each episode we will pick apart various PR and marketing topics, demystify the jargon, and give you some practical tips that you can apply to your own business. Plus, we’ll be bringing you the occasional special guest for bonus episodes.

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