SaaS Backwards - Reverse Engineering SaaS Success Ken Lempit

We all know video is important to grow exposure, but creating enough is still challenging. The tools are complex, production is expensive, and it can be overwhelming just to come up with ideas.
In this episode, Aug X Labs founder Jeremy Toeman talks about his personal frustration with the complex tools just to make basic videos that can be used on websites and in social media posts that led to the creation of the company.
And their goal is to make video creation as simple as writing an email. Try it out at meetaugie.com
The platform allows users to generate videos using AI, without facing a blank canvas.
But as with most startups, the road has not been a straightforward one, and we discussed the challenges of founding and growing a startup, particularly in the tough fundraising climate of 2023, the launch of ChatGPT, and the collapse of Silicon Valley Bank. 
Key Takeaways from this episode:
How to be prepared for challenges and setbacks in the startup journey and having the stamina to persevereHow Toeman created playbooks to deal with unexpected challengesStaying focused on the core mission of the company despite setbacks---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

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If you went to the doctor for a sore throat and she said, “Last time I had one, this is what helped me get better” versus “I looked at the clinical trial evidence for 5000 people with your symptoms in your age range, geographics, and background,” which of those solutions is more viable?
That’s how Sahil Patel, CEO of Spiralyze views the world of A/B testing. 
Spiralyze crawls and scrapes 34,000 websites that A/B test to find the repeat winners, analyze why they won, and run those same tests for its clients.
And the results are impressive–they often demonstrate a 20 to 30 percent lift in conversions from the traffic they’re already getting. 
Even their homepage message guarantees a 30% conversion lift in 90 days.
Having been a client of Spiralyze at his previous company, Patel’s journey as their CEO harkens back to Victor Kiam’s famous 1979 ad boasting that he liked Remington razors so much that he “bought the company.”

Key Takeaways from this episode:
Is that video on your homepage hero helping you or hurting you?Why an email box next to your demo CTA will convert higher than sending to a landing pageWhy making bold, quantitative, and specific claims on your website will boost your credibility---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!

Feedback is not just a tool for improving products, but a strategic asset that can drive growth, innovation, and competitive advantage.
In this episode, Satya Ganni, CEO of Beamer and Userflow, explains the importance of feedback in reducing churn in product-led SaaS companies. 

Feedback provides valuable insights into customer needs, preferences, and pain points, which makes it a critical component of product management success. 

By listening to customer feedback, Beamer is able to identify areas for improvement, prioritize feature development, make informed decisions about product strategy, reduce churn, and drive success.

Actively soliciting and incorporating customer feedback can also help companies ensure that their products meet their target audience's needs and continuously improve to stay ahead of the competition.

Additionally, Satya discusses the recent merger of Beamer and Userflow, two product adoption and engagement platforms for product-led SaaS companies, to create a leading platform in their industry.


Key takeaways from this episode:
The challenges and opportunities of merging Beamer and UserflowThe foundational pillars that product-led SaaS companies should prioritize to achieve successHow addressing churn factors helps retain customers and build long-term relationships---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!

In this episode, we delved into the transformative power of algorithms in business with Jason Radisson, CEO & founder of Movo, a platform that provides real-time scheduling flexibility and improved workforce management for large companies with frontline workers. 

Jason recounted his time at Harrah's Entertainment, where they used data to optimize customer interactions and significantly increase profitability over others on the strip. He explains how his background in algorithmic management has influenced his approach to business models. 

Jason also shares his thoughts on combatting SaaS churn by identifying the root causes and understanding customer behavior to accurately predict and deal with it proactively. 

Key Takeaways from this episode:
The importance of modeling and forecasting to drive profitability, especially in the context of reducing churnBuilding models to predict customer behavior to leverage marketing spendThe challenges and opportunities of the gig economy---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!

As a startup with shaky product market fit, prospective customers often want to associate you with a mature category so they can determine where it might fit in their tech stack—or not.

But for Warmly, the existing categories represented only a small subset of their capabilities—albeit cheaper than the mature tools.

And they couldn’t just settle for being known as "Drift but cheaper.”

In this episode, Alan Zhao details his transition from CTO to marketing chief, a move that was pivotal in steering Warmly’s narrative away from established market constructs and taking control over the narrative that would differentiate itself from the myriad of sales tools on the market.

Other key takeaways from this episode:
The pros and cons of “category creation” to set yourself apart from competitors.The importance of tailoring your message to address specific pain points for each segment.How to better understand the buyer journey of the 95% of those who visit your website but don’t fill out a form.Other resources to check out:
Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.


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Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!

As a seasoned sales expert and popular sales podcaster, Brian Burns has more than a few opinions about how companies are selling to the enterprise today.

Most notably, because reps haven’t been taught the difference, they try to make up for the lack of pipeline by increasing outreach activity.

That may have worked in 2011 when the Predictable Revenue Model gained prominence (and our inboxes weren’t flooded with sales pitches). 

But today, the compartmentalization of prospecting and closing won’t result in more complex deals, where decisions are ruled by committees and often end in “no decision.”

In this episode, Burns talks about how today’s reps should be learning about selling in the enterprise, such as working with champions and how to continuously move the deal forward.

Key takeaways from this episode:
Why much of the complex deal is counterintuitive and relies on guiding the sale instead of reacting.Why measuring outcomes that lead to revenue generation is more important than tracking activities that may not directly contribute to sales.Why you shouldn’t hire salespeople based on their Rolodex (or industry connections for the youngsters).Other resources to check out:
Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.
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Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!