91 episodes

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

SaaS Half Full Lindsey Groepper

    • Business
    • 5.0 • 15 Ratings

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

    Do's & Dont's of Ad Copy and Creative with Naomi Soman

    Do's & Dont's of Ad Copy and Creative with Naomi Soman

    While B2B marketers have progressed their thinking to be more B2C-minded, there are concepts we simply shouldn't borrow from our B2C counterparts regarding ad copy and creative. Naomi Suman, founder of Storylogick Consulting, is an English major turned SaaS marketing consultant who has tested thousands of campaigns. In this episode, she breaks down the elements we should borrow from B2C marketing and, on the flip side, details the concepts B2B marketers should leave alone. Does ad copy containing a question convert, what about ads that feature people? Tune in to get these questions and more answered.
    Connect with Naomi: Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

    • 29 min
    Challenging the Definition of CMO with Sydney Sloan

    Challenging the Definition of CMO with Sydney Sloan

    Sydney Sloan is a Chief Market Officer - ditching the “ing” in marketing. Why? Because the role isn’t about the “doing,” it’s about knowing and owning the market.
    In this episode, Syndey discusses elevating your role as a CMO, the best strategy for board presentations, and advice for aspiring Chief Market Officers. Join us and learn how to get out of the weeds as a marketing leader and start owning your role as a strategic lead.
    Connect with Sydney: Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

    • 27 min
    How to Manage Search in the AI Era with Greg Brooks

    How to Manage Search in the AI Era with Greg Brooks

    SaaS marketers know by now that AI has—and will—impact search. But in an ever-changing sea of algorithms, what the heck does Google care about today (and in the future?), and how can marketers make moves now to stay ahead of where search is headed?
    Greg Brooks, partner and CMO at SearchTides, ironically believes we are moving towards the "human era" of search, even though there will be orders of magnitude more AI-generated content on the internet than ever before. Join us as he discusses at a high level what Google cares about when making content decisions and details tactical and practical advice on how to perform (think favicons, schema, and all the search-speak).
    Connect with Greg: https://www.linkedin.com/in/gregorybbrooks/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

    • 32 min
    Defining “Modern” PR & How to Nail It with Kate Johnson

    Defining “Modern” PR & How to Nail It with Kate Johnson

    Digital, modern, non-traditional…how do you define today’s PR? It has evolved, and brands who understand how to play in the current landscape are gaining mindshare.
    In this episode, Kate Johnson, VP of PR at BLASTmedia, dives into what has driven PR’s evolution, how brands should think differently about connecting with millennial buyers, and the new expectations around PR measurement.
    Connect with Kate: https://www.linkedin.com/in/kate-johnson-mba-5365ba80/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

    • 29 min
    Marketing Hires: The Potential Trap of Big Brands & High Titles with Mark Donnigan

    Marketing Hires: The Potential Trap of Big Brands & High Titles with Mark Donnigan

    Whether you are a SaaS founder looking to make your first marketing hire or a CMO building out your team, the rocky tech economy has created a surplus of marketing talent. VPs and Directors from big tech are free agents…fantastic hires, right?
    According to Mark Donnigan, virtual CMO and consultant, the answer isn’t always yes. In this episode, we tackle choosing the right type of hire (generalist or conductor?) and then dive into how to think more strategically about the top talent available today.
    Connect with Mark: https://www.linkedin.com/in/markdonnigan/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

    • 24 min
    What To Do When Your Best Clients Change Jobs with Trinity Nguyen

    What To Do When Your Best Clients Change Jobs with Trinity Nguyen

    Most SaaS revenue leaders would agree that former clients (”Gems”) make amazing second clients. But, how can you track job changers and operationalize an outreach program at scale? Trinity Nguyen, VP of Marketing at UserGems, joins this episode to discuss this underutilized revenue stream and walks through how to identify Gems and create a program designed to target this critical group.
    Connect with Trinity: https://www.linkedin.com/in/trinitynguyen/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

    • 24 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Dan Balcauski ,

Happy Hour

"SaaS Half Full" offers a delightful and refreshing take on the SaaS marketing landscape. Host Lindsey Groepper's ability to blend engaging conversation with expert insights, much like the perfect cocktail, makes for an irresistibly informative listen. This is truly the ideal 'happy hour' for any B2B marketer seeking to mix success into their marketing strategy.

Hibernia insula ,

Clever, humorous

Lots of great thought leadership conversations on a range of interesting topics.

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