Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?
Taking Marketing Risks in a Strained Economy with Emily Montgomery
If you’re a SaaS marketer who tends to be risk-averse, the last 12 months have not been your friend. Market volatility and “doing more with less” do not pair well with taking chances, but Emily Montgomery, VP of Professional Services at Xplor, believes there are still opportunities to take calculated risks…and it starts with a mindset shift.
Listen in as we explore how to “experiment and learn” to create a culture of risk among your marketing org and the channels most ripe for experimentation.
Connect with Guest: https://www.linkedin.com/in/emily-montgomery-8995361/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
Threads, Mastodon, X, and More: A Look at Social Mayhem with Karri Carlson
It's been a minute since the social media industry has been in the spotlight, but the past six months have been poppin' off. Between the launch of Threads and Twitter rebranding to X, there's a wealth of new info to digest if social media falls under your purview (in-house or via an agency partner). In this episode, Karri Carlson, VP of Operations at LeadTail, updates us on the platform changes that matter, new platforms emerging (like Mastodon), and the trend of "atomizing" social into niche communities with their own set of rules and community standards.
Connect with Guest: https://www.linkedin.com/in/heykarri/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
Bot Rising: AI’s Volume, Velocity & Variety with Pete Housley and Amanda (Elam) Cole
By now, we get it: AI is here to stay and makes marketing more efficient. But, what fears do marketers have around AI, how do you responsibly feed the board’s appetite for AI, and to what level do marketing leaders need to understand the technology?
In this episode, we’re joined by Pete Housley, CMO at Unbounce, and Amanda (Elam) Cole, CMO at Bloomreach, to dig into these questions. Listen in for a deeper understanding of the seemingly unlimited opportunities of the technology and also the potential pitfalls.
Connect with Pete: https://www.linkedin.com/in/peter-housley-a3653012/?originalSubdomain=ca Connect with Amanda: https://www.linkedin.com/in/aelam/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
CMOs Speak: CEOs Are Undervaluing Brand
What do CMOs wish more CEOs understood about marketing?
It’s the big question we ask our guests at the end of each episode, and through the first half of the year, many answers came back to one core topic - CEOs not valuing brand enough. In this episode, we’re bringing you a compilation of our guests’ answers and biggest wish: that more CEOs understood not everything in marketing can be measured.
Check out the full episodes for all of the guests featured in this episode: https://www.blastmedia.com/resources/?type=podcast Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
Throwback Episode - Adding Growth Marketing to a PLG Brand with Rachel Hepworth
PLG companies are in the spotlight again, being examined by media and analysts for their staying power in a recession. So, we’re pulling an episode off the top shelf this week which tackles PLG.
Rachel Hepworth is now Head of Marketing at Notion, a PLG brand, but when this episode first aired, she was their Co-Marketing Lead. When Rachel started her role at Notion, a PLG company, the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex sales, Rachel was tasked with starting from the ground floor, including scaling up a tech stack and data team.
Listen in as Rachel walks through how to develop a growth engine inside a PLG company and how brand and demand can work seamlessly together.
Connect with Rachel: https://www.linkedin.com/in/rachelhepworth/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
Crushing It in the B2B Creator Economy with Ali Fazal
Our circle of influence has fundamentally changed. Whereas we used to follow brands, we now follow people. While B2C companies were quick to invest in online influencers, B2B marketers are finally vibin’ with the creator economy.
In this episode, Ali Fazal, VP of Marketing at GRIN, digs into how B2B brands should think about influencer marketing (spoiler alert: it has little to do with follower count), explores the most impactful channels, and gives advice on the possible value exchanges between B2B brands and creators.
Connect with Ali: https://www.linkedin.com/in/alifazal1/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
"SaaS Half Full" offers a delightful and refreshing take on the SaaS marketing landscape. Host Lindsey Groepper's ability to blend engaging conversation with expert insights, much like the perfect cocktail, makes for an irresistibly informative listen. This is truly the ideal 'happy hour' for any B2B marketer seeking to mix success into their marketing strategy.
Lots of great thought leadership conversations on a range of interesting topics.
My favorite digital happy hour! Not only is SaaS Half Full genuinely fun to listen to, but the guests that Lindsey brings to her audience are some of the most knowledgeable on the scene. It's a delightful and insightful listen for anyone looking to take their SaaS strategy to the next level.