Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?
Why Your GTM Fails with Elias Rubel, CEO of Matter Made
In this episode of SaaS Half Full, host Lindsey Groepper chats with Elias Rubel, CEO of Matter Made, a B2B growth marketing agency in Silicon Valley. Elias has been around the SaaS block as a founder, marketer and now a go-to-market-strategy agency owner.
Whether you’re an early-stage SaaS company or an established brand launching a new offering, Elias has identified four mistakes most companies make in their GTM strategy which holds them back from explosive growth.
Connect with Elias: https://www.linkedin.com/in/elirubel/ Learn more about Matter Made: https://www.mattermade.co/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
The Death of Customer Attribution in 2022 with Dylan Touhey, One Net Inc.
In this episode of SaaS Half Full, host Lindsey Groepper chats with Dylan Touhey, CMO at One Net Inc., a creative and digital marketing agency, about three major privacy changes that will lead to the death of customer attribution.
In 2022, SaaS marketers will shift their focus, spending more on brand awareness and ditching the traditional demand-generation tactics.
Tune in and listen to Dylan share how the shift will unfold and how it will affect marketing budgets in 2022.
Connect with Dylan: https://www.linkedin.com/in/dylan-touhey-cmo/ Learn more about One Net Inc: https://www.onenetinc.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
SaaS PR Truths and Lies with Mendy Werne, BLASTmedia
In this episode of SaaS Half Full mixed by BLASTmedia, host Lindsey Groepper chats with partner Mendy Werne, CEO at BLASTmedia, the only PR firm dedicated to B2B SaaS.
BLASTmedia has a proven track record of proving media relations and thought leadership campaigns are successful tactics for clients, but PR continues to be a polarizing topic.
Tune in and listen to two PR pros use their experience to debunk or support common PR statements, including ROI, the value of press releases and the state of media relationships.
Connect with Mendy: https://www.linkedin.com/in/mendy-werne-01a1041/ Learn more about BLASTmedia: https://www.blastmedia.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
SaaS Half Full: A Taste of What’s to Come
SaaS Half Full, the only podcast serving B2B SaaS marketers, has entered its second year — and it’s time to shake things up! After three amazing seasons led by host Lindsey Groepper, the demand for guests and content has never been higher.
So, say goodbye to seasons! From now on, SaaS Half Full will be delivering fresh B2B SaaS insights every month — nonstop. Guests have been pulling up their seats to share their thoughts with Lindsey, so get your cocktails ready for brand new episodes starting in March.
See you soon and bottoms up!
Subscribe to SaaS Half Full: https://saashalffull.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
Backing Underrepresented SaaS Founders with John Francis, Stout Street Capital
In this episode of SaaS Half Full, host Lindsey Groepper chats with John Francis, Founding Partner at Stout Street Capital. The microfund has always focused on investing in underrepresented founders in the middle of the country, but 2020 brought to light the opportunity to also focus on those founders from underrepresented groups.
John shares how 2020 encouraged Stout Street to pivot and support more diverse founders, what he believes later-stage VCs can do to help and what investing trends look like inside the coasts.
Connect with John: https://www.crunchbase.com/person/john-francis-3 Learn more about Stout Street Capital: https://stoutstreetcapital.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
Who Owns SaaS CX with Helen Yu, Tigon Advisory
In this episode of SaaS Half Full, host Lindsey Groepper chats with Helen Yu, CEO and Founder at Tigon Advisory. Last year threw customer experience expectations for a loop, and companies wanting to win in 2021 have to adapt their CX to match. But what does success look like now?
Listen as Helen shares the new drivers of customer experience and who in your company should ultimately own CX.
Connect with Helen: https://www.linkedin.com/in/tigonhyu/ Learn more about Tigon Advisory: https://tigonadvisory.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
My favorite digital happy hour! Not only is SaaS Half Full genuinely fun to listen to, but the guests that Lindsey brings to her audience are some of the most knowledgeable on the scene. It's a delightful and insightful listen for anyone looking to take their SaaS strategy to the next level.