47 episodes

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

SaaS Half Full Lindsey Groepper

    • Business
    • 5.0 • 10 Ratings

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

    State of B2B SaaS Investing with Mike Fitzgerald, High Alpha

    State of B2B SaaS Investing with Mike Fitzgerald, High Alpha

    There’s been a shift in the SaaS economy, and in this episode, Lindsey Groepper speaks with Mike Fitzgerald, Partner at High Alpha, a venture capital studio that specializes in funding B2B SaaS companies.
    Mike joined BLASTmedia at their headquarters for a fireside chat. During that conversation he shared valuable insights on how the venture capital landscape has changed for B2B SaaS companies and what the next moves may be for companies strategizing for a slowdown.
    Connect with Mike: https://www.linkedin.com/in/mikesfitzgerald/ Learn more about High Alpha: https://highalpha.com Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

    • 18 min
    Breaking Up with B2B Marketing Strategies with Justin Keller, Drift

    Breaking Up with B2B Marketing Strategies with Justin Keller, Drift

    In this episode of SaaS Half Full, Lindsey Groepper speaks with Justin Keller, VP of Revenue Marketing at Drift, about ditching your burnt-out B2B marketing strategies.
    Justin has spent the majority of his career doing cool sh*t with B2B marketing and continues to do so at his new gig at Drift. If you’re not thinking about how your marketing sets you apart from others in the category, you will fall behind. Listen in to hear why he believes marketers must start taking risks and thinking like consumer brands in a way that inspires, invokes a feeling, and gets the vocal minority talking.
    - Connect with Justin: https://www.linkedin.com/in/justindkeller/ 
    - Learn more about Drift: https://www.drift.com/
    - Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
    - Learn more about BLASTmedia: https://www.blastmedia.com/
    - Get your cocktail kit at www.shakerandspoon.com/halffull

    • 28 min
    Marketing’s Role in Risk and Compliance with Gina Hortatsos, LogicGate

    Marketing’s Role in Risk and Compliance with Gina Hortatsos, LogicGate

    In this episode of SaaS Half Full, Lindsey Groepper speaks with Gina Hortatsos, CMO at LogicGate, about the importance of the marketing organization taking an active role in risk and compliance.
    Gina believes the CMO - and other departmental leaders - have equal responsibility for risk and compliance as the infosec or legal team. Listen in as she shares the different components of organizational risk (spoiler alert, it’s not just cyber) that contribute to overall risk management and defining a company’s risk profile. She also provides tips for creating a “risk register” for the marketing org to play its part effectively.
    - Connect with Gina: https://www.linkedin.com/in/ginahortatsos/
    - Learn more about LogicGate: https://www.logicgate.com/
    - Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
    - Learn more about BLASTmedia: https://www.blastmedia.com/
    - Get your cocktail kit at www.shakerandspoon.com/halffull

    • 30 min
    Getting the Most Out of Your PR Agency Relationship with Kimberly Jefferson, BLASTmedia

    Getting the Most Out of Your PR Agency Relationship with Kimberly Jefferson, BLASTmedia

    SaaS CMOs: are you leveraging your PR-agency partnership to the fullest?
    In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia.
    Kimberly, a BLASTmedia team member for over ten years, shares what makes a fruitful client-PR agency relationship. She answers questions like who should manage the agency relationship, how to level-set expectations, and what makes a partnership go from good to great. Listen to the full episode to hear tips on how marketing teams can get the most out of their PR agency investment.
    - Connect with Kimberly: https://www.linkedin.com/in/jeffersonkimberly/
    - Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
    - Learn more about BLASTmedia: https://www.blastmedia.com/
    - Get your cocktail kit at www.shakerandspoon.com/halffull

    • 30 min
    Your First 30 Days as CMO with Rashmi Vittal, Productiv

    Your First 30 Days as CMO with Rashmi Vittal, Productiv

    In this episode of SaaS Half Full, Lindsey Groepper speaks with Rashmi Vittal, CMO at Productiv.
    A two-time SaaS CMO, Rashmi shares the lessons she’s learned when delving into your first 30 days as a company’s CMO. Whether you’re looking to become a CMO for the first time or are looking for a change, Rashmi shares valuable information about what you should uncover in the interview process, who you should speak with to set expectations, and how to create alignment amongst your new marketing team. Listen to the full episode to learn more about making your first 30, 60, and 90 days successful as a SaaS CMO.
    Connect with Rashmi: https://www.linkedin.com/in/rashmi-vittal/
    Learn more about Productiv: https://productiv.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ Get your cocktail kit at www.shakerandspoon.com/halffull

    • 30 min
    Achieving CMO and CFO Alignment with Avnita Gulati, Visa

    Achieving CMO and CFO Alignment with Avnita Gulati, Visa

    In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa.
    We've discussed how marketers can achieve alignment with their CEO or with the board, but in this episode, Avnita shares how to create that same alignment with your CFO. Whether you feel like you have a good relationship with finance or are looking to build a bridge for the first time, Avnita shares crucial steps to cultivating a better working relationship. Listen to hear more about the importance of having an understanding of each person’s role and how to gain mutual trust.
    Connect with Avnita: https://www.linkedin.com/in/avnitagulati/
    Learn more about Visa: https://usa.visa.com/
    Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
    Learn more about BLASTmedia: https://www.blastmedia.com/ 
    Get your cocktail kit at www.shakerandspoon.com/halffull

    • 27 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Arlie K ,

Cheers! 🍸

My favorite digital happy hour! Not only is SaaS Half Full genuinely fun to listen to, but the guests that Lindsey brings to her audience are some of the most knowledgeable on the scene. It's a delightful and insightful listen for anyone looking to take their SaaS strategy to the next level.

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