SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations

Qrvey
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SaaS Scaled is hosted by Arman Eshraghi, CEO and founder of Qrvey. In each episode, Arman will sit down with leaders and CEOs from the technology sector to discuss challenges, best practices, and what they’ve learned.

  1. The Tough Work of Outbound Sales & Where AI Fits with Marc Gonyea

    3D AGO

    The Tough Work of Outbound Sales & Where AI Fits with Marc Gonyea

    Today, we’re joined by Marc Gonyea, Cofounder + Managing Partner of Blue Tusk Partners, an incubator for aspiring entrepreneurs, as well as a Cofounder + Board Member of memoryBlue, provider of sales development services for B2B and B2G technology companies. We talk about: The tough, tactical, and not sexy work of outbound salesWhat Marc & his cofounder did when faced with few things two knucklehead salespeople could do early in their careersWhere AI does – and does not- fit in the sales processHow memoryBlue helps make young professionals valuable to the marketplaceUsing AI tools to enrich data, build workflows, & automate emails. But then what??

    37 min
  2. Generating Messaging: Using AI Tools, Research, & Overcoming Inertia with Chris Silvestri

    AUG 12

    Generating Messaging: Using AI Tools, Research, & Overcoming Inertia with Chris Silvestri

    Today, we’re joined by  Chris Silvestri, Founder at Conversion Alchemy, an agency that combines copywriting, UX design, and psychology to help SaaS and eCommerce companies convert more visitors into customers. We talk about:  How failure to crystallize strategy results in messaging shortcomings & low conversionsTactics to get started with & accelerate messaging content, including use of AIImpacts of improving messaging to differentiate your SaaS offeringGrowth stages at which it’s most impactful to fine-tune messagingUse of AI models to act as prospects in order to gain insights, including use of real research to construct partially synthetic personas

    35 min
  3. Beginning with the End in Mind: Growing SaaS Companies through Challenges with Erik Huddleston

    JUL 29

    Beginning with the End in Mind: Growing SaaS Companies through Challenges with Erik Huddleston

    Today, we’re joined by Erik Huddleston, Chief Executive Officer of Aprimo, the #1 digital asset management and content operations platform.  We talk about: Automating content creation, plus scaling upstream & downstream processes with brand safety agentsFramework for CEOs to think through how to best apply AI more generallyThe importance of role clarity: understanding the core activities that impact the financial planHow SaaS vendors can survive tech consolidation by being strategically relevant to the budget ownerThe importance of a good personal knowledge management system

    35 min
  4. Selling AI & Scaling Companies with Marne Martin

    JUL 8

    Selling AI & Scaling Companies with Marne Martin

    Today, we’re joined Marne Martin, the CEO of Emburse whose innovative travel and expense solutions power forward-thinking organizations. We talk about:  Building fast-moving & scalable businesses that can lastHow to finance and grow profitable companies to reach an exitThe challenges of finding a competitive edge as GenAI accelerates innovationTesting monetizing AI alongside conventional SaaS monetization

    39 min
  5. The Future of Ads: AI-Generated, Personalized, & Data-Driven with Hikari Senju

    JUN 24

    The Future of Ads: AI-Generated, Personalized, & Data-Driven with Hikari Senju

    Today, we’re joined by Hikari Senju, Founder and CEO at Omneky, the generative AI platform built for performance advertising. We talk about:  Top 3 benefits of Gen AI in content marketingHow the market for digital ads is growing due to generative personalization & attribution capabilitiesAds taking on more of the sales functionThe need for thousands of variations of content to drive advertising results (& the dangers of serving the same ad repeatedly)Advertising to a world of digital users

    36 min
  6. Managing Armies of Digital Workers + The Value of Human Salespeople

    JUN 10

    Managing Armies of Digital Workers + The Value of Human Salespeople

    Today, we’re joined by Todd Olson, co-founder and CEO of Pendo, the world’s first software experience management platform. We talk about: Offloading work from employees to digital workersWhen most people will opt to chat with an AI agent over a humanThe need for SaaS apps to transform themselves into agentic appsAdvice for serial SaaS entrepreneurs, including a big cautionary tale for startupsAI-generated and AI-maintained code and the ease of prototyping

    35 min
  7. Philosophical Questions on AI & Ted Elliott’s Excitement About the Current State of Software

    MAY 26

    Philosophical Questions on AI & Ted Elliott’s Excitement About the Current State of Software

    Today, we’re joined by Ted Elliott, Chief Executive Officer of Copado, the leader in AI-powered DevOps for business applications. We talk about:  Impacts of AI agents over the next 5 yearsTed’s AI-generated Dr. Seuss book based on walks with his dogThe power of small data with AI, despite many believing more data is the answerThe challenge of being disciplined to enter only good dataGaming out SaaS company ideas with AI, such as a virtual venture capitalist

    40 min
  8. Sales & Speed in SaaS Growth with Tom Lavery

    MAY 12

    Sales & Speed in SaaS Growth with Tom Lavery

    Today, we’re joined by Tom Lavery, CEO and Founder of Jiminny, a conversation intelligence platform that captures and analyzes your critical go-to-market insights with AI. We talk about:  Getting value from unstructured dataHow quickly SaaS subscription businesses should push to be profitableTrade-offs between product-led and sales-led growthRacing to be the market leaderDangers of focusing strictly on the short-term

    30 min
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SaaS Scaled is hosted by Arman Eshraghi, CEO and founder of Qrvey. In each episode, Arman will sit down with leaders and CEOs from the technology sector to discuss challenges, best practices, and what they’ve learned.

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