SaaS Success (And Profits) Unlocked: Bill Wilson's Strategic Pricing Guide (#389)

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“All the good things are on the other side of being uncomfortable.” - Bill Wilson

Bill Wilson, founder and CEO of Pace Pricing, shares his extensive experience in navigating B2B SaaS pricing on the Deep Wealth Podcast. With over 20 years of experience, Bill discusses his journey from software development to consulting, emphasizing the importance of data-driven pricing models. He highlights the necessity of understanding customer value, the creation of scalable pricing structures, and aligning pricing strategies with company success metrics. Bill also stresses the significance of overcoming fear in pricing changes and validating new pricing models through market data. 

00:00 Introduction to Bill Wilson and Pace Pricing

03:22 Bill Wilson's Entrepreneurial Journey

04:35 The Importance of Knowing Your Worth

06:27 Transition to Productized Services

10:11 Founding SalesRite and the Pricing Tool

11:30 Fascination with SaaS Pricing

17:18 Lessons from a Liquidity Event

22:46 Common Pricing Challenges in SaaS

27:05 The Importance of Customer Value

28:11 Understanding Jobs to Be Done

29:43 Three Key Levers in SaaS

30:32 Hybrid Pricing Models

34:24 Challenges in Pricing Changes

38:50 The PACE Pricing System

43:29 Aligning with Customer Value

Click here for full show notes, transcript, and resources:

https://podcast.deepwealth.com/389

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