SaaS Talk with Varun Uday

Varun Uday
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I discover different aspects of SaaS marketing and business with guests who have held various leadership positions in B2B SaaS firms.

  1. 04/28/2023

    Winning as a Sales rep in 2023

    This episode of SaaS Talk features Craig Davis, who's spent over a decade and a half selling software to enterprise Life Science companies worldwide. Varun and Craig talk about what it takes to be a successful sales rep in today's market, the importance of networking, and building trust, Craig's stint in stand-up comedy, and how that has helped him become a better salesperson and more. Tune in to find out!

    50 min

  2. 06/30/2021

    ABM and Field Marketing with Nick Bennett

    Varun Uday had a chat with Nick Bennett, the Director of Field and Account-Based Marketing at Alyce about the buzz surrounding ABM in SaaS.  The conversation touched upon aspects of ABM and Field Marketing such as - Targeting, Personalization, Collaborating with Sales, Events, Gifting and a whole lot more!

    15 min

  3. 03/24/2021

    Tales from a Marketer turned SaaS Founder

    Swpely spent $0 on their marketing and in less than a month of their launch, have about 1000 users in their kitty! Tech and Marketing people bring very different ideas to the table so when Jay Desai, a marketing genius launched Swpely, I just knew that I had to talk to him about it and he was kind enough to hop on to SaaS Talk! What we spoke about: How Jay’s audience building on LinkedIn helped him in launching Swpely What’s Swpely and where did the idea stem from? The research process and how he knew Swpely was it About Swpely’s $0 marketing spend this year How the Beta stage will affect Swpely’s product roadmap About Swpely’s referral program that accounts for 20% of their signups.

    32 min

  4. 12/01/2020

    Everything Micro SaaS with Preetam Nath

    We've all heard of SaaS. But Micro SaaS? What's that? Varun Uday uncovers the smaller world of Micro SaaS with the CEO of DelightChat, Preetam Nath.  What we spoke about:  - What is Micro SaaS and what is it not?  - How do you come up with Micro SaaS ideas? - Is revenue generation not important here?  - What comes first? Minimum Viable Audience or Minimum Viable Product?  - How to get the first 10 customers and then moving on to 1000 - Does Micro SaaS have a glass ceiling?  - Cool Micro SaaS products out there that Preetam likes Check out DelightChat And Preetam Nath

    29 min

  5. 11/26/2020

    Building an audience first

    Audience first of product first? New age SaaS founders are finding themselves in a soup when it comes to this part. Although, after talking to many people, I’ve come to realise there’s no right way to do it. Each approach brings its own goods with it. To find out more, I spoke to Stewart Hillhouse over the weekend about taking the audience-first approach and the merits of it. We covered quite a lot. Let me break it down for you - Stewart's views on building an audience first as opposed to a product Areas to focus on while building an audience Why do companies take this approach? Why consistency is key Metrics Stewart tracks as the Head of Audience Growth

    25 min

  6. 10/20/2020

    Podcasting for B2B brands

    Emily Kingland, the Lead Content Writer at Sweet Fish Media talks to Varun Uday about podcasting in the B2B space and the intricacies of it.

    17 min

  7. 10/14/2020

    Making your cold outreach strike gold

    Matt Aird, the CEO of Sales Science talks to Varun Uday about the science behind a sales cold outreach campaign and best practices to make it strike gold for you.

    22 min

  8. 08/29/2020

    Taking your SaaS product to the Southeast Asian market

    In this episode of SaaS Talk, Varun Uday talks to Rohit Srivastav, the Head of Growth @ Netcore Solutions about how to go about conquering the Southeast Asian market.    Topics discussed were: 4:55 Why are billions of dollars being invested in the Southeast Asian tech sector in recent years?   6:39 How do you ensure scalable growth given the diversity in the region?  9:33 Do sales teams deal with a language barrier?   10:44 Do you treat Singapore as a gateway to SEA?  13:43 Importance of having a local presence  15:46 Rohit's advice for startups looking to enter SEA

    19 min
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I discover different aspects of SaaS marketing and business with guests who have held various leadership positions in B2B SaaS firms.

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