75 episodes

SAKE ON AIR is an exploration into the stories, people, lifestyle, and what’s really happening in the world of SAKE and SHOCHU. The show is brought to you by a team of experts based here in the Sake Homeland of Japan, working and thriving on the front lines of the industry. Together with local and international guests from a range of fields, both sake-specific and sake-curious, each week we’ll be going beyond just, “What is sake?” and instead, exploring the excitement, challenges, depth, and possibilities in, what we think, is arguably the world’s most fascinating and enjoyable pair of beverages.

Sake On Air Sake On Air

    • Society & Culture
    • 4.8 • 28 Ratings

SAKE ON AIR is an exploration into the stories, people, lifestyle, and what’s really happening in the world of SAKE and SHOCHU. The show is brought to you by a team of experts based here in the Sake Homeland of Japan, working and thriving on the front lines of the industry. Together with local and international guests from a range of fields, both sake-specific and sake-curious, each week we’ll be going beyond just, “What is sake?” and instead, exploring the excitement, challenges, depth, and possibilities in, what we think, is arguably the world’s most fascinating and enjoyable pair of beverages.

    Finding Sake Seeker: Thai food and Sake

    Finding Sake Seeker: Thai food and Sake

    This week we are excited to welcome not just one, but two amazing guests to our table Yu Nakamura and Nattinee Sirirattanapol, aka Pam, who are changing the face of sake in Thailand with an array of amazing projects and collaborations!







    So join us as one of our regular hosts Chris Hughes sat down with them at our base the Japan Sake and Shochu Information Center in the heart of Tokyo for a chat with them. Find out what brought them together and how they got into sake. Their company TASTE HUNTERS and especially their brand Sake Seeker had caught our attention before, so we were eager to learn more about it as well as their amazing sake concepts and the unique strategies that helped them import sake. We are also exploring how they are connecting sake breweries with outlets to change the image of sake in Thailand.







    For this interview, we were incredibly lucky to have had the opportunity to join one of their events in Tokyo. Sake Seeker was in town to showcase a fusion of modern Thai food and sake. Needless to say we were excited to experience just how amazing these combinations of food and sake are firsthand. 







    As Chris pointed out, it is not an entirely new concept and certainly a Thai Green Curry (if not too spicy) can pair wonderfully with some sake, however it was really brilliant to see all the aromatics, so famous for Thai food, coming together and perfectly match with the pairings Yu and Pam suggested.







    So prepare yourself as in this episode, we not just learn more about the Thai sake market, but also venture a little bit in the the world of gourmet, as our guests share why you may do well to get a bottle of sake to pair with your Thai cuisine.







    For anyone curious about Sake Seeker and upcoming events, make sure to check out their Sake Seeker Instagram, as these ladies really do not seem to stop, with many great events constantly on their schedule (and spread all around the world). And of course, you can (or should) also check out Yu’s Instagram to learn more about her creative endevours and last byt but not least her amazing Grandma's Recipes on Youtube.







    As always, if you have questions or comments please do share them with us at questions@sakeonair.com or head over to our Instagram, Twitter, and Facebook we would love to hear from you!







    We’ll be back very soon with plenty more Sake On Air.







    Until then, kampai!







    Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. Sake on Air was created by Potts K Productions and is produced by Export Japan. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

    • 1 hr 1 min
    Selling Sake in Ginza with Maksim Polkin

    Selling Sake in Ginza with Maksim Polkin

    We're Back! This time we are talking to Maksim Polkin of Imadeya, one of the most well known sake distributors in Japan. He is usually at their Ginza Six location, but helps introduce people to the wonders of sake all around Tokyo. Sebastien Lemoine and Chris Hughes talk with Maksim about how he found himself in Japan and in Sake. Their conversation also winds through the forest of sake retail, the needs of different markets and how Imadeya sees itself in the industry.







    You can follow Makism on his instagram and he helps manage the Imadeya Ginza instagram as well.







    Kanpai!Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is brought to you by Export Japan. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

    • 1 hr
    Designing Your Own Sake with Nathaniel Hoy

    Designing Your Own Sake with Nathaniel Hoy

    This week Chris Hughes continues our discussion of contract brewing sake with a conversation with Nathaniel Hoy. We started this series with Episode-117: A Sake of Your Own: Contract Brewing Sake: in which Sebastien Lemoine, Chris and Justin Potts shared their opinions and expertise on the trend of sake companies brewing custom sakes for clients. We recommend you listen to that episode before listening to Chris’s interview with Nathaniel.Nathaniel describes himself as just a sake enthusiast, but he is much more than that. Aside from collecting professional sake certifications, Nate worked at Kintora Shuzo in Nagoya during the Pandemic. He still spends much of his time promoting the brewery. He is also the creator of “En” a custom-brewed sake that he made with Sekiya Brewery Ginjo Koubou. The way he went about deciding what kind of sake to make left even Chris rather surprised.In this episode we learn more about the process of custom ordering sake. We also learn about Nate’s special relationship with Sekiya Brewery, and how that enabled him to make a fully unique sake.If you want to know what “En” tastes like and are in Japan, you can reach out to Nate via his Instagram. His sake may also start being sold in some sake shops, as he is making more of it every year!Of course and as always, if you have questions or comments please do share them with us at questions@sakeonair.com or head over to our Instagram, Twitter, and Facebook we would love to hear from you! We’ll be back very soon with plenty more Sake On Air.Until then, kampai!







    Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is brought to you by Potts.K Productions with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

    • 51 min
    Craft Sake Week with Rebekah Wilson Lye

    Craft Sake Week with Rebekah Wilson Lye

    In this week's episode of Sake On Air Sebastien Lemoin and Cindy Bissig are talking about the World’s largest sake event, which just so happens to be a project that one of our other regular hosts; Rebekah Wilson Lye is deeply involved in. We are of course talking about Craft Sake Week in Tokyo!







    Japan’s most prominent sake event, which was founded by no other than Hidetoshi Nakata in 2016 is not it its 8th installment and is promising to top everything we have seen before. With even more “extra time”, this year CSW will be over the duration of 12 days (kicking off on the 18th of April and finishing on the 29th of April 2024), showcasing 120 breweries from all around Japan bringing some of the best brews available including sake we do not often see at similar events. Accompanied by some of the best food Tokyo has to offer in a stunning space featuring Taichi Kuma’s fabulous art installations, as well as the chance to experience an electrifying lineup of DJs and performers that will elevate your evening with unforgettable entertainment.







    But aside from the obvious, CSW is so much more and in this episode we are digging a little deeper than just mentioning the breweries or how to navigate it. We were lucky to have Rebekah share with us not just her extensive knowledge of the sake world per se, but also the trends she has been witnessing over almost a decade of CSW, how the industry evolved and how that is reflected in this very special festival.







    We hope that this will help you enjoy this special event and of course if you are having questions or comments please do share them with us at questions@sakeonair.com or head over to our Instagram, Twitter, and Facebook we would love to hear from you!







    We’ll be back very soon with plenty more Sake On Air.







    Until then, kampai!







    Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is brought to you by Potts.K Productions with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

    • 1 hr
    Preserving the Flavors of Sake with Coravin & Toku

    Preserving the Flavors of Sake with Coravin & Toku

    During the recording of Episode 115 “Should sake be promoted like wine?”, Sarah Stewart mentioned a research project between some members of the British Sake Association, and Coravin, the US firm selling a device aimed at preserving the flavors of wine in the bottle after indulging oneself with one glass or two. Intrigued, Sebastien Lemoine reached out to Grace Hunt, Chief Operating Officer at Toku Sake, a premium Junmai Daiginjo produced in Asahikawa, Hokkaido, for the UK market, as well Greg Lambrecht, inventor of Coravin and Chairman of the company, based in Boston.







    You will hear about Coravin’s history and how the device works, in general and for sake (in effect the results of the research project launched by Toku Sake), as well as how Coravin is helping Toku Sake to open new doors at bars and restaurants. 







    If you ‘d like to share what devices you are using to preserve the flavors of your favorite drink after opening a bottle, you can do so on Instagram, X, or Facebook, and you can reach us all directly with your thoughts or questions at questions@sakeonair.com.







    There’s more Sake On Air headed your way again in just a couple of weeks.Until then, kampai!Sake on Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is brought to you by Potts.K Productions with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew.

    • 1 hr
    A Sake of Your Own: Contract Brewing Sake

    A Sake of Your Own: Contract Brewing Sake

    This week Justin Potts, Chris Hughes, and Sebastien Lemoine discuss the growing trend of sake companies making special sakes for clients and/or partners. The conversations covers the benefits to both established breweries and entrepreneurs trying out their ideas before having to create their own brewery. Their conversation also goes into the differences between partnership sakes, private brand sake, and OEM sake. Check out Episode 41 on Link 8888 for more insight into the world of sake collaboration projects. If you have some of your own sake (or shochu) education experiences that you’d like to share with us here at Sake On Air, you can do so on Instagram, X, or Facebook, and you can reach us all directly with your thoughts or questions at questions@sakeonair.com.







    There’s more Sake On Air headed your way again in just a couple of weeks.Until then, kampai!Sake on Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is brought to you by Potts.K Productions with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew.

    • 54 min

Customer Reviews

4.8 out of 5
28 Ratings

28 Ratings

tahomafuji ,

Sake on air

Thanks for creating this platform. Can’t wait to hear what the future holds.

Goldwynn12 ,

Great podcast on sake.

Great podcast with interesting aspects

Aesymen'tes ,

It Certainly Has Some Roots To Grow

It is next to impossible to find any sake related podcasts at all in the present moment. And fewer with anything relevant or interesting to discuss. As an American sake enthusiast, I would love to devour as much knowledge and history on the subject as I can!

This podcast has been a rather valuable insight into the world of sake, but unfortunately with some glaring flaws that I sincerely hope they address in the future. First off, the group is almost near impossible to hear, even at the highest volume. A lot of talking points go completely unnoticed or don't stick due to half of the words being lost in the patchy silence.

And second, there really doesn’t seem to be that much structure to their discussions. While I do like these round table talks, it seems like the hosts are just spitballing around thoughts instead of giving me a more concise narrative. I do like it, but I wish they were a little more structured.

As it stands I appreciate this pod but I’m a little disappointed. Hopefully the show will continue to improve with time, cause they’re really the only game in town!

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