Sales and Cigars

Walter Crosby

How do you increase sales in your organization? Host Walter Crosby sits down with cigar in hand and has growth minded conversations proven to boost sales. Crosby sets the table by identifying areas where you can excel by first acknowledging the misunderstandings. Like every great sales person he takes time to reflect, strategize and execute. Sit back, listen in, and puff that cigar because Walter Crosby will light you up!

  1. MAR 26 · VIDEO

    Sales and Cigars | Why Most Marketing Plans Fail Small Businesses and What to Do Instead | Episode 217

    🔥 STOP WASTING MONEY ON MARKETING PLANS THAT COLLECT DUST! Get your FREE Strategy Guide now at https://helixsalesdevelopment.com/free-story-guide Had an incredible conversation with Kelly Schuknecht, founder of Two Mile High Marketing! Kelly shared her inspiring journey from publishing to marketing, and how being laid off became her opportunity to launch her dream business. What struck me most was her insight on what many marketing agencies miss - the tactical implementation that turns strategy into results. Kelly expertly explained why thought leadership isn't about immediate sales but positioning yourself as an expert over time. Her practical advice on LinkedIn posting frequency (2-3 times weekly) and podcast appearances (2-3 monthly) is gold for busy executives. I loved her comparison of consistent content creation to "going to the gym" - those reps really do build your messaging muscles! As I've seen with many clients, Kelly confirmed that small companies often grow without marketing until they hit a ceiling. Ready to break through yours?   To reach Kelly: Website: www.twomilehighmarketing.com Instagram: https://www.instagram.com/beyondthebestseller LinkedIn: http://www.linkedin.com/in/kellyschuknecht   Connect with us:   Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/  Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #SalesPlaybook #CompetitiveIntelligence #SalesEnablement

    34 min
  2. MAR 18 · VIDEO

    Sales and Cigars | The Brutal Truth About Why Your Sales Playbook Is Failing Your Team | Episode 216

    🔥 NAIL YOUR SALES PROCESS: Get your FREE Strategy Guide now at https://helixsalesdevelopment.com/free-story-guide Ever wonder what "playbooks" and "battle cards" really mean in sales? Walter and Ed Marsh break down these confusing industry terms that many VPs misuse. They reveal why most playbooks collect dust (hint: it's not the content) and how properly developed battle cards give your team crucial competitive intel. Plus, they share why coaching matters more than documentation – comparing sales teams to pro football's practice regimens to show what's missing in corporate America. Grab actionable insights on creating effective sales tools your team will actually use. Ed explains how even small companies without massive marketing departments can develop these resources themselves.   To reach Ed: Website: http://www.edmarshconsulting.com/ LinkedIn: https://www.linkedin.com/in/edwardbmarsh/ Twitter:https://x.com/edbmarsh Instagram: www.instagram.com/edbmarsh/ Youtube Channel: www.youtube.com/@EdMarsh   Connect with us:   Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/  Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby   #SalesPlaybook #CompetitiveIntelligence #SalesEnablement

    44 min
    5
    out of 5
    52 Ratings

    About

    How do you increase sales in your organization? Host Walter Crosby sits down with cigar in hand and has growth minded conversations proven to boost sales. Crosby sets the table by identifying areas where you can excel by first acknowledging the misunderstandings. Like every great sales person he takes time to reflect, strategize and execute. Sit back, listen in, and puff that cigar because Walter Crosby will light you up!

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