Sales & Cigars

Walter Crosby
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Sales & Cigars

How do you increase sales in your organization? Host Walter Crosby sits down with cigar in hand and has growth minded conversations proven to boost sales. Crosby sets the table by identifying areas where you can excel by first acknowledging the misunderstandings. Like every great sales person he takes time to reflect, strategize and execute. Sit back, listen in, and puff that cigar because Walter Crosby will light you up!

  1. 1 DAY AGO

    Sales and Cigars | J. Lesperance | Unpacking Intellectual Property with The Patent Baron | Episode 201

    Walter Crosby welcomes intellectual property expert J. Lesperance, known as "The Patent Baron." They explore the world of IP for business owners—breaking down trademarks, copyrights, patents, and trade secrets. JB’s unique background as both an engineer and attorney makes him an insightful guide for business owners seeking to protect their valuable assets. Highlights Moments Must-Know IP Protections: Learn why simple steps like trademarks, copyrights, and NDAs can be game-changers for business owners. Trade Secrets & Competitive Edge: JB explains why securing trade secrets is vital and how easy missteps can expose your business to risks. Walter’s Story on Memory & Cigars: Don’t miss Walter’s personal take on the nostalgic power of cigars, reminding us that some scents can take you back to cherished moments. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales    Connect with J. Lesperance: LinkedIn: https://www.linkedin.com/in/j-baron-lesperance-patent-attorney-ip-protection-barrister-solicitor/  Website: www.patentbaron.com  X: x.com/ThePatentBaron  Book a consultation to protect your intellectual property. Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com  LinkedIn: https://www.linkedin.com/in/walterlcrosby/  Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/ Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales/    Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture.   Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/ Hashtags: #SalesAndCigars #IntellectualProperty #EntrepreneurTips #ProtectYourBusiness #Trademarks #Patents #WalterCrosby #ThePatentBaron #BusinessGrowth #CigarsAndSuccess

    35 min

  2. NOV 12

    Sales & Cigars | Jim Packard | Employee & Client Retention | Episode 200

    In this episode of Sales and Cigars, host Walter Crosby sits down with Jim Packard, President of Rainmaker Marketing, Inc. Jim discusses with us insights on customer retention and brand loyalty. He shares his unique strategies for keeping clients engaged, from personalized greeting cards to creative loyalty programs, all aimed at nurturing lasting business relationships.  Episode Highlights: The power of personalized gestures in client retention Lessons on adapting ideas from other industries How training and culture-building create loyal employees Using creative follow-ups like cards to build brand loyalty Join Walter and Jim as they explore the impact of these thoughtful touches, along with actionable steps any business can implement to boost client satisfaction and retention. Plus, Jim’s got a fun cigar story and some classic business insights to share! Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales  Connect with Jim Packard: Linkedin: www.linkedin.com/in/jim-packard-b6435535  Email: jim@jimpackard.com  Website: www.sendoutcards.com/rainmaker  Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com  LinkedIn: https://www.linkedin.com/in/walterlcrosby/  Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/ Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture. Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/    #SalesAndCigars #SalesStrategy  #BusinessGrowth #EntrepreneurMindset #ClientSuccess #RelationshipMarketing #SalesStrategy #CustomerExperience #BrandLoyalty #SmallBusinessGrowth #SalesLeadership #SalesCulture #CustomerRetentionStrategy #EmployeeEngagement #BusinessTips #MarketingIdeas #SalesAdvice #Innovation #B2BSales #SalesTraining #CustomerRelationships #ClientRetention #SalesHiring #CigarLifestyle

    37 min

  3. NOV 5

    Sales & Cigars | Brad Koch, Business Coach and Former Marine | Episode 199

    In this episode, host Walter Crosby sits down with Brad Koch, a business coach with a fascinating journey from the Marine Corps to the world of business coaching. Brad shares powerful insights on transitioning from military to civilian life, navigating sales and leadership roles, and the essential qualities that make a great coach. He also opens up about the hard lessons learned through hands-on experience in sales and management. Episode Highlights: Transition to Sales and Leadership: Brad's journey from a military background to thriving in business, balancing family and career. Coaching for Success: The importance of extreme ownership and the coaching frameworks that help teams excel, inspired by Jocko Willink and others. Sales Team Culture: Creating a sales team that’s competitive yet collaborative—a family where support and friendly competition drive success. Motivating Sales Teams: How to speak to the intrinsic motivators of each team member to drive performance and satisfaction. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales      Connect with Brad Koch: Book: Profitable Pathways, a guide offering 12 core fundamentals for aspiring business leaders.https://win.4sightcoach.com/profitable. Website: https://4sightcoach.com LinkedIn: https://linkedin.com/in/bradleyjkoch Facebook: https://www.facebook.com/bradleyjkoch/   Connect with Walter Crosby Email: walter@helixsalesdevelopment.com  LinkedIn: https://www.linkedin.com/in/walterlcrosby/  Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/     Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture. Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/    #SalesAndCigars #BusinessCoaching #SalesLeadership #ExtremeOwnership #SalesCulture #PodcastLife

    41 min

  4. OCT 29

    Sales & Cigars Podcast | Marty Fahncke | Stages of Exiting Your Business | Episode 198

    In this episode, I sit down with Marty, a seasoned entrepreneur who knows a thing or two about building businesses from the ground up and selling them for big paydays. Marty’s been through it all, from starting a grassroots business in a local soccer field to scaling it globally, and eventually selling it for over a million dollars. We talk about what every business owner needs to know, whether you plan on selling next year or never thought about selling at all. Marty also drops some wisdom about the “5 D’s and a B”—divorce, disease, death, debt, disagreements, and burnout—that can force you to sell when you least expect it and also the Stages of Exiting Your Business. If your business isn’t ready for sale, you’re leaving yourself exposed. Trust me, you don’t want to be caught off guard. We dig into how to make your business more attractive to buyers, what books Marty recommends every entrepreneur should read, and why every owner needs to take themselves out of the front line if they ever want true freedom. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.     Highlights in this episode: Marty’s top 4 books every business owner should read. Why now is the time to start thinking about selling your business, even if you don’t plan to. The 5 D’s and a B that can force an unexpected sale. The Stages of Exiting Your Business Marty’s entrepreneurial journey: from local sales to international success and cashing out big.     Connect with Walter Crosby: Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale  Sales Hiring Secrets for just $97! Sign up here: https://events.helixsalesdevelopment.com  Email: walter@helixsalesdevelopment.com  LinkedIn:https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com Calendly:https://calendly.com/walter-helix/15-     Connect with Marty Fahncke: Get Marty’s free workbook to assess if your business is ready to sell: https://www.westboundroad.com/ | www.BoomerSellstheBusiness.com  Podcast: https://thepearlcollective.com/podcasts/more-than-one-way-to-grow-your-business/ Linkedin: https://www.linkedin.com/in/martyfahncke/  Youtube: https://www.youtube.com/@westboundroad        Produced by: https://titanmediaworx.com/  #SalesAndCigars #Entrepreneurship #BusinessExitStrategy #BusinessGrowth #CigarCulture #WalterCrosby #Podcast

    39 min

  5. OCT 22

    Sales and Cigars Podcast | Taking Ownership of Your Sales Career | Episode 197

    Walter Crosby dives deep into personal responsibility when it comes to career development in sales. Drawing from real-life experiences, Walter stresses the importance of taking charge of your own growth, whether you're a salesperson, manager, or entrepreneur. He shares stories, gives actionable insights, and explains why your success in sales depends on your own commitment to improvement. Walter touches on key points such as: Why salespeople should be responsible for their own development The role of sales managers and why 50% of their time should be spent coaching The pitfalls of promoting salespeople to managers without proper support How taking charge of your growth leads to better performance and long-term success Signature Line: Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.     Get Walter Crosby's Book: Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make: https://helixsalesdevelopment.com/sca... Tired of misfiring on sales hires? Unleash the secrets to sales hiring success for just $97: https://events.helixsalesdevelopment... Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/  #SalesAndCigars #SalesTips #BusinessGrowth #Leadership #SalesAlignment #WalterCrosby #SalesAudit #MessagingStrategy #SmallBusinessGrowth #SalesTeam #SalesSuccess #SalesCoaching #Entrepreneurship #SalesTraining #BusinessStrategy#SalesAndCigars #SalesLeadership #PersonalDevelopment #CareerGrowth #SalesCoaching #SalesResponsibility #Entrepreneurship #SelfImprovement #SalesSuccess #WalterCrosby #SalesManagement

    27 min

  6. OCT 15

    Sales and Cigars Podcast | Solving Sales and Messaging Misalignment | episode 196

    In this episode of Sales and Cigars, Walter Crosby dives into one of the most critical issues businesses face: aligning their vision with their sales team's messaging. Walter shares insights on how disconnects in communication between leadership, sales, and marketing can hold companies back from scaling. He also introduces his "Sifter Messaging" program, designed to help small and mid-sized businesses create a cohesive sales message that resonates with customers. Discover how you can improve your sales performance by providing your team with the right tools and communication strategies, plus gain actionable advice on hiring better salespeople and coaching sales managers. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice! FREE Resources: Take the Sales Messaging Audit to evaluate your team’s alignment: https://magnet.helixsalesdevelopment.com/sales-audit-ebook-optin  Download the Sifter Messaging eBook to improve your sales communication: https://magnet.helixsalesdevelopment.com/the-sifter-message-ebook-optin  Get Walter Crosby's Book: Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make: https://helixsalesdevelopment.com/sca... Tired of misfiring on sales hires? Unleash the secrets to sales hiring success for just $97: https://events.helixsalesdevelopment... Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/  #SalesAndCigars #SalesTips #BusinessGrowth #Leadership #SalesAlignment #WalterCrosby #SalesAudit #MessagingStrategy #SmallBusinessGrowth #SalesTeam #SalesSuccess #SalesCoaching #Entrepreneurship #SalesTraining #BusinessStrategy

    21 min

  7. OCT 8

    Sales & Cigars | Phillip Swan: Insights for CEOs and Entrepreneurs | Episode 195

    In this episode of Sales and Cigars, host Walter Crosby engages in an insightful conversation with Phillip Swan, a seasoned entrepreneur and AI expert. Phillip shares his journey from humble beginnings in Scotland to becoming a global leader in AI-driven business strategies. The discussion dives deep into the practical applications of responsible AI, emphasizing the importance of ethical and safe AI implementation for small and mid-sized businesses. Episode Highlights: The critical role of responsible AI in modern business. Phillip's entrepreneurial journey and the early start of his business mindset. Key strategies for CEOs to prepare their businesses for AI adoption. The significance of clean data and critical thinking in AI-driven decision-making. Insights into how AI can augment human expertise rather than replace jobs. Signature Content: Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Host Contact Info: Email: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/ Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": Link Unleash the secrets to sales hiring success for just $97! Sign up for the next Sales Hiring Secrets here.  https://www.amazon.com/stores/author/B0BLT8LB98/allbooks?ingress=0&visitId=8e6eff6f-1b8e-4159-8588-6db244c8fe88&ref_=ap_rdr Guest Contact Info: LinkedIn:linkedin.com/in/phillip-swan  Email: phillip@theaisolutiongroup.com Website: https://theaisolutiongroup.ai/   Subscribe to Sales and Cigars for more episodes featuring industry experts and actionable business strategies. Produced by: Titanmediaworx.com  #SalesAndCigars #ResponsibleAI #Entrepreneurship #BusinessGrowth #AIinBusiness #Leadership #SalesStrategies

    47 min

  8. OCT 1

    Sales and Cigars | Unlocking Elite Sales Strategies with Gunter Wessels | Episode 194

    In this episode of Sales and Cigars, Walter Crosby sits down with Gunter Wessels, Founder of LiquidSMARTS, to delve into the world of elite sales performance. Gunter shares his journey from academia to the trenches of B2B sales, providing a deep dive into the attributes that distinguish top-performing sales professionals. Episode Highlights: Gunter’s favorite books that shaped his sales approach, including The 22 Immutable Laws of Marketing and Positioning by Al Ries. The intersection of marketing and sales, and how a Venn diagram approach can bridge gaps between these functions. The "Three C's" that Gunter believes are harming America: Crocs, Communists, and Kardashians, and their deeper implications on personal and professional presentation. Essential attributes of elite salespeople, from working smart to overcoming obstacles and maintaining personal credibility. The importance of curiosity, skepticism, and empathy in driving successful sales interactions. Gunter’s upcoming book, Turning Fear into Fuel, which explores how to harness deep-seated fears to drive success. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Connect with Gunter Wessels: Email: gunter@liquidsmarts.com LinkedIn:https://www.linkedin.com/in/gunterwessels/ Website: www.liquidsmarts.com     Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales Tired Of Watching Your Team Misfire When It Comes To Sales Hires? Unleash the secrets to sales hiring success for just $97! Sign up for the next Sales Hiring Secrets here: https://events.helixsalesdevelopment.com Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com LinkedIn: Walter Crosby Website: https://helixsalesdevelopment.com/ Calendly: Schedule a Call Produced by titanmediaworx.com       #SalesAndCigars #SalesStrategy #MarketingVsSales #EliteSales #B2BSales #GunterWessels #WalterCrosby #LiquidSMARTS #TurningFearIntoFuel

    42 min
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5
out of 5
43 Ratings

About

How do you increase sales in your organization? Host Walter Crosby sits down with cigar in hand and has growth minded conversations proven to boost sales. Crosby sets the table by identifying areas where you can excel by first acknowledging the misunderstandings. Like every great sales person he takes time to reflect, strategize and execute. Sit back, listen in, and puff that cigar because Walter Crosby will light you up!

Information

  • Creator
    Walter Crosby
  • Years Active
    2021 - 2024
  • Episodes
    99
  • Rating
    Clean
  • Copyright
    © 2021 Walter Crosby
  • Show Website
    Sales & Cigars

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