Sales and Cigars Podcast | Solving Sales and Messaging Misalignment | episode 196

In this episode of Sales and Cigars, Walter Crosby dives into one of the most critical issues businesses face: aligning their vision with their sales team's messaging. Walter shares insights on how disconnects in communication between leadership, sales, and marketing can hold companies back from scaling. He also introduces his "Sifter Messaging" program, designed to help small and mid-sized businesses create a cohesive sales message that resonates with customers.

Discover how you can improve your sales performance by providing your team with the right tools and communication strategies, plus gain actionable advice on hiring better salespeople and coaching sales managers.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice!

FREE Resources:

• Take the Sales Messaging Audit to evaluate your team’s alignment: https://magnet.helixsalesdevelopment.com/sales-audit-ebook-optin 

• Download the Sifter Messaging eBook to improve your sales communication: https://magnet.helixsalesdevelopment.com/the-sifter-message-ebook-optin 

Get Walter Crosby's Book:

• Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make: https://helixsalesdevelopment.com/sca...

• Tired of misfiring on sales hires? Unleash the secrets to sales hiring success for just $97: https://events.helixsalesdevelopment...

Connect with Walter Crosby:

• Email: walter@helixsalesdevelopment.com

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/

• Website: https://helixsalesdevelopment.com/

• Calendly: https://calendly.com/walter-helix/ 

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