Sales and Cigars

Walter Crosby
Sales and Cigars

How do you increase sales in your organization? Host Walter Crosby sits down with cigar in hand and has growth minded conversations proven to boost sales. Crosby sets the table by identifying areas where you can excel by first acknowledging the misunderstandings. Like every great sales person he takes time to reflect, strategize and execute. Sit back, listen in, and puff that cigar because Walter Crosby will light you up!

  1. 26 NOV

    Sales and Cigars | Isaac Mashman | Unlocking the Power of Personal Branding | Episode 202

    In this episode of Sales and Cigars, Walter Crosby sits down with Isaac Mashman, founder of Mashman Ventures, to dive deep into the essentials of personal branding and its unique power in today’s digital marketplace.  Isaac shares insights into the often misunderstood book The Prince by Niccolo Machiavelli, explaining how its lessons on influence and relationships can inform authentic branding. The discussion covers the ethics of branding, creating a genuine connection, and avoiding the “get rich quick” pitfalls in the industry. Isaac lays out his journey toward becoming a reputable figure in personal branding, emphasizing the importance of transparency and ethical practices. He also speaks on the emotional resonance of personal branding, likening it to the camaraderie shared among cigar enthusiasts—a theme that resonates with Sales and Cigars’ audience.  With a clear roadmap for those just starting their branding journey and advice for seasoned professionals, this episode is packed with actionable insights. Highlights: Redefining The Prince: Lessons on influence and good advisors Isaac’s vision for ethical personal branding and setting a powerful example Distinctions between branding vs. marketing The impact of cigars as a universal symbol for connection Building relationships, avoiding “shortcut” culture, and the authenticity factor in personal branding Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales    Connect with Isaac Mashman: Email: contact@mashmanventures.com  LinkedIn: https://www.linkedin.com/in/isaacmashman/ Website: https://mashmanventures.com/ Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com  LinkedIn: https://www.linkedin.com/in/walterlcrosby/  Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/ Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales/   Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture.   Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/      #SalesAndCigars #SalesStrategy #MarketingVsSales #EliteSales #B2BSales #WalterCrosby #Sales #Business

    38 min
  2. 19 NOV

    Sales and Cigars | J. Lesperance | Unpacking Intellectual Property with The Patent Baron | Episode 201

    Walter Crosby welcomes intellectual property expert J. Lesperance, known as "The Patent Baron." They explore the world of IP for business owners—breaking down trademarks, copyrights, patents, and trade secrets. JB’s unique background as both an engineer and attorney makes him an insightful guide for business owners seeking to protect their valuable assets. Highlights Moments Must-Know IP Protections: Learn why simple steps like trademarks, copyrights, and NDAs can be game-changers for business owners. Trade Secrets & Competitive Edge: JB explains why securing trade secrets is vital and how easy missteps can expose your business to risks. Walter’s Story on Memory & Cigars: Don’t miss Walter’s personal take on the nostalgic power of cigars, reminding us that some scents can take you back to cherished moments. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales    Connect with J. Lesperance: LinkedIn: https://www.linkedin.com/in/j-baron-lesperance-patent-attorney-ip-protection-barrister-solicitor/  Website: www.patentbaron.com  X: x.com/ThePatentBaron  Book a consultation to protect your intellectual property. Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com  LinkedIn: https://www.linkedin.com/in/walterlcrosby/  Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/ Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales/    Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture.   Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/ Hashtags: #SalesAndCigars #IntellectualProperty #EntrepreneurTips #ProtectYourBusiness #Trademarks #Patents #WalterCrosby #ThePatentBaron #BusinessGrowth #CigarsAndSuccess

    35 min
  3. 12 NOV

    Sales & Cigars | Jim Packard | Employee & Client Retention | Episode 200

    In this episode of Sales and Cigars, host Walter Crosby sits down with Jim Packard, President of Rainmaker Marketing, Inc. Jim discusses with us insights on customer retention and brand loyalty. He shares his unique strategies for keeping clients engaged, from personalized greeting cards to creative loyalty programs, all aimed at nurturing lasting business relationships.  Episode Highlights: The power of personalized gestures in client retention Lessons on adapting ideas from other industries How training and culture-building create loyal employees Using creative follow-ups like cards to build brand loyalty Join Walter and Jim as they explore the impact of these thoughtful touches, along with actionable steps any business can implement to boost client satisfaction and retention. Plus, Jim’s got a fun cigar story and some classic business insights to share! Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales  Connect with Jim Packard: Linkedin: www.linkedin.com/in/jim-packard-b6435535  Email: jim@jimpackard.com  Website: www.sendoutcards.com/rainmaker  Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com  LinkedIn: https://www.linkedin.com/in/walterlcrosby/  Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/ Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture. Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/    #SalesAndCigars #SalesStrategy  #BusinessGrowth #EntrepreneurMindset #ClientSuccess #RelationshipMarketing #SalesStrategy #CustomerExperience #BrandLoyalty #SmallBusinessGrowth #SalesLeadership #SalesCulture #CustomerRetentionStrategy #EmployeeEngagement #BusinessTips #MarketingIdeas #SalesAdvice #Innovation #B2BSales #SalesTraining #CustomerRelationships #ClientRetention #SalesHiring #CigarLifestyle

    37 min
  4. 5 NOV

    Sales & Cigars | Brad Koch, Business Coach and Former Marine | Episode 199

    In this episode, host Walter Crosby sits down with Brad Koch, a business coach with a fascinating journey from the Marine Corps to the world of business coaching. Brad shares powerful insights on transitioning from military to civilian life, navigating sales and leadership roles, and the essential qualities that make a great coach. He also opens up about the hard lessons learned through hands-on experience in sales and management. Episode Highlights: Transition to Sales and Leadership: Brad's journey from a military background to thriving in business, balancing family and career. Coaching for Success: The importance of extreme ownership and the coaching frameworks that help teams excel, inspired by Jocko Willink and others. Sales Team Culture: Creating a sales team that’s competitive yet collaborative—a family where support and friendly competition drive success. Motivating Sales Teams: How to speak to the intrinsic motivators of each team member to drive performance and satisfaction. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales      Connect with Brad Koch: Book: Profitable Pathways, a guide offering 12 core fundamentals for aspiring business leaders.https://win.4sightcoach.com/profitable. Website: https://4sightcoach.com LinkedIn: https://linkedin.com/in/bradleyjkoch Facebook: https://www.facebook.com/bradleyjkoch/   Connect with Walter Crosby Email: walter@helixsalesdevelopment.com  LinkedIn: https://www.linkedin.com/in/walterlcrosby/  Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/     Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture. Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/    #SalesAndCigars #BusinessCoaching #SalesLeadership #ExtremeOwnership #SalesCulture #PodcastLife

    41 min
  5. 29 OCT

    Sales & Cigars Podcast | Marty Fahncke | Stages of Exiting Your Business | Episode 198

    In this episode, I sit down with Marty, a seasoned entrepreneur who knows a thing or two about building businesses from the ground up and selling them for big paydays. Marty’s been through it all, from starting a grassroots business in a local soccer field to scaling it globally, and eventually selling it for over a million dollars. We talk about what every business owner needs to know, whether you plan on selling next year or never thought about selling at all. Marty also drops some wisdom about the “5 D’s and a B”—divorce, disease, death, debt, disagreements, and burnout—that can force you to sell when you least expect it and also the Stages of Exiting Your Business. If your business isn’t ready for sale, you’re leaving yourself exposed. Trust me, you don’t want to be caught off guard. We dig into how to make your business more attractive to buyers, what books Marty recommends every entrepreneur should read, and why every owner needs to take themselves out of the front line if they ever want true freedom. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.     Highlights in this episode: Marty’s top 4 books every business owner should read. Why now is the time to start thinking about selling your business, even if you don’t plan to. The 5 D’s and a B that can force an unexpected sale. The Stages of Exiting Your Business Marty’s entrepreneurial journey: from local sales to international success and cashing out big.     Connect with Walter Crosby: Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale  Sales Hiring Secrets for just $97! Sign up here: https://events.helixsalesdevelopment.com  Email: walter@helixsalesdevelopment.com  LinkedIn:https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com Calendly:https://calendly.com/walter-helix/15-     Connect with Marty Fahncke: Get Marty’s free workbook to assess if your business is ready to sell: https://www.westboundroad.com/ | www.BoomerSellstheBusiness.com  Podcast: https://thepearlcollective.com/podcasts/more-than-one-way-to-grow-your-business/ Linkedin: https://www.linkedin.com/in/martyfahncke/  Youtube: https://www.youtube.com/@westboundroad        Produced by: https://titanmediaworx.com/  #SalesAndCigars #Entrepreneurship #BusinessExitStrategy #BusinessGrowth #CigarCulture #WalterCrosby #Podcast

    39 min
  6. 22 OCT

    Sales and Cigars Podcast | Taking Ownership of Your Sales Career | Episode 197

    Walter Crosby dives deep into personal responsibility when it comes to career development in sales. Drawing from real-life experiences, Walter stresses the importance of taking charge of your own growth, whether you're a salesperson, manager, or entrepreneur. He shares stories, gives actionable insights, and explains why your success in sales depends on your own commitment to improvement. Walter touches on key points such as: Why salespeople should be responsible for their own development The role of sales managers and why 50% of their time should be spent coaching The pitfalls of promoting salespeople to managers without proper support How taking charge of your growth leads to better performance and long-term success Signature Line: Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.     Get Walter Crosby's Book: Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make: https://helixsalesdevelopment.com/sca... Tired of misfiring on sales hires? Unleash the secrets to sales hiring success for just $97: https://events.helixsalesdevelopment... Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/  #SalesAndCigars #SalesTips #BusinessGrowth #Leadership #SalesAlignment #WalterCrosby #SalesAudit #MessagingStrategy #SmallBusinessGrowth #SalesTeam #SalesSuccess #SalesCoaching #Entrepreneurship #SalesTraining #BusinessStrategy#SalesAndCigars #SalesLeadership #PersonalDevelopment #CareerGrowth #SalesCoaching #SalesResponsibility #Entrepreneurship #SelfImprovement #SalesSuccess #WalterCrosby #SalesManagement

    27 min
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How do you increase sales in your organization? Host Walter Crosby sits down with cigar in hand and has growth minded conversations proven to boost sales. Crosby sets the table by identifying areas where you can excel by first acknowledging the misunderstandings. Like every great sales person he takes time to reflect, strategize and execute. Sit back, listen in, and puff that cigar because Walter Crosby will light you up!

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