Sales Excellence in Healthcare Services: The VirtuOx Model with Kyle Miko

This week, we catch up with Kyle Miko, co-founder and Chief Marketing Officer of VirtuOx Cardio Sleep, a leader in at-home respiratory, sleep, and cardiac diagnostics.

Kyle shares how VirtuOx is making a difference by focusing on sleep health and patient well-being, guided by the company's mission to "restore the breath of life." He delves into VirtuOx's go-to-market strategy, centered on educating physicians about sleep and cardiac diagnostics, and offers insights into how his team uses data and technology to optimize their sales process.

Kyle also explains how VirtuOx integrates technology into their workflow to better analyze data, identify target physicians, and streamline territory management. Throughout the conversation, Kyle emphasizes the importance of servant leadership, having a clear purpose, and leveraging healthcare CRM solutions to drive success in field sales.

Key Moments:

• The impact of sleep health on overall well-being and VirtuOx's mission to address it.
• VirtuOx's approach to educating physicians and fostering strong relationships.
• Strategies for effective territory management and how data informs decision-making.
• The role of technology, including Map My Customers, in improving sales efficiency.
• Insights on servant leadership and the value of having a clear 'why' in your business.

Tune in to this insightful episode and discover how you can harness data and leadership to drive growth in your own organization.

About Our Guest
Kyle Miko is the Chief Marketing Officer and co-founder of VirtuOx Cardio Sleep, the world's largest provider of at-home respiratory, sleep, and cardiac diagnostics. With over two decades of experience, Kyle is known for his leadership approach—combining data-driven strategy with a deep commitment to improving patient outcomes. Kyle's leadership at VirtuOx reflects a dedication to servant leadership and a clear sense of purpose, which has been key in guiding the company’s growth and impact in the field of medical diagnostics.  Connect with Kyle on Linkedin! 

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