"Are you a content creator?" It's a question I get asked a lot. And honestly, I don't really like the label. Why? Because the reality is, very few people make a sustainable living purely from content creation. Most of us create content to support something else – to sell a service, market a product, or build a business. Think about it. Sure, there are exceptions, like Pastor Jerry Eze, whose content monetizes directly through views. And then there are the influencers – the Kim Kardashians and Bob Risky's – who build empires on lifestyle content and brand endorsements. But for most of us, especially those in the professional services space, content serves a different purpose – using content to build credibility and drive business. My podcasts, focused on sales and marketing, lead to paid speaking engagements, coaching, and consulting gigs. The Illusion of Glamour Many are drawn to the allure of content creation, the perceived glamour and fame. But the odds of achieving Kardashian-level clout are incredibly slim. Instead, I believe a more sustainable path lies in creating content around a skill set or interest you already possess. And if you're looking for the easiest route? Focus on education. The Power of Educational Content Educational content is evergreen. It ages well, unlike trendy, entertainment-focused content. My oldest podcast episodes, from five years ago, are still among my most popular. Anyone can do it. Take your phone, explain what you do, teach people how to do it, and show them how it benefits their lives or businesses. Key Takeaways: * Don't chase fame: Focus on building a business, not just an audience. * Leverage your skills: Create content that showcases your expertise. * Educate, don't just entertain: Educational content has lasting value. * Anyone can do it: Start creating content that helps others. So, are YOU a content creator? Maybe. But more importantly, are YOU using content to build a real, sustainable business? #contentmarketing #business #education #podcast #marketing #sales
