Sales Intelligence Weekly

Primary Intelligence
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  • BUSINESS
Sales Intelligence Weekly

The Sales Intelligence Weekly podcast covers topics focused on helping sales and marketing leaders improve sales experience, increase win rates, and elevate sales enablement. The Sales Intelligence Weekly podcast is brought to you by TruVoice from Corporate Visions (formerly Primary Intelligence), the leader in win-loss-no decisions analysis.

  1. 11/21/2023

    Episode 68: Using Customer Feedback to Develop your Messaging Strategy

    Episode 68: Using Customer Feedback to Develop your Messaging Strategy

    42 min

  2. 11/07/2023

    Episode 67: Swearing while selling? How language affects buyer-seller relationships

    Authenticity is key when selling. As a seller, it’s your job to build trust and communicate effectively with your buyers.  But what does it mean for someone to be perceived as authentic? Authenticity can be affected by the way we speak, the way we dress, and our sales presentations.  In this episode, we explore the latest research on how buyers perceive sellers’ authenticity in virtual contexts, specifically when it comes to language. Tune in to find out how your language impacts your buyer's perception.

    39 min

  3. 10/17/2023

    Episode 66: Key Learnings from Sales to Sales Enablement

    Sales enablement is a crucial function for any B2B organization, but on today’s show, we’re going to talk about something a little uncomfortable: The elephant in the room.   The reality is, many people who work in sales enablement have never experienced front-line, quota-carrying selling!   If you want to eliminate disconnect and align your enablement strategy to make more impact for your reps, you must first understand their world. We’ve heard the frustrations from sales enablement teams: “My reps don’t use the enablement I provide them!”. But we also hear the frustrations from sellers: “How can enablement tell me what to do when they’ve never even sold a deal?”. These are difficult waters to navigate.   So today, we’re going to address this massive elephant that might be hanging out on your sales floor.   Episodes and more: https://www.primary-intel.com/podcast/

    37 min

  4. 10/03/2023

    Episode 65: Why Your Buyer's Mind Wanders

    In B2B selling, your buyer’s mind will wander during your presentation. Ideally, they will not wander so far that they forget they’re attending your Zoom call.  While mind-wandering can have a positive impact on leisure or creative activities, it has negative consequences in communication because it is linked to less comprehension and more reliance on automatic behaviors. This means that changing your buyer’s status quo is harder.  On today’s show, we’re going to explore the latest research on what to do (and what not to do) when the person's brain, you’re trying to sell to, takes a break.  Episodes & More: www.primary-intel.com/podcast

    42 min

  5. 09/20/2023

    Episode 64: The Use of AI in Sales

    The use of artificial intelligence in sales is revolutionizing the way businesses approach customer engagement, lead generation, and sales forecasting. This revolution brings with it a lot of questions, and even worry from reps and leaders on what this means for the future. In an ever-changing sales landscape, it’s important to understand how AI can impact your sales motions. On today’s show, we’re going to explore how AI has transformed B2B selling so far. We’ll dive into how your sellers can leverage AI to increase win rates. And, we’ll look into the future to see how AI might continue to transform B2B selling.

    44 min

  6. 09/06/2023

    Episode 63: Presenting Complex Content in Global Selling

    In this global economy, conducting business across borders is inescapable, especially with the convenience of virtual platforms.  But do people from different cultures process information differently? When presenting to a culturally diverse audience, do you need to simplify complexity, or include additional details?  As sellers, we must understand how our buyers process our presentations and other assets we share with them during the buyer’s journey.

    42 min

  7. 08/15/2023

    Episode 62: Zero to Hero: Building a Sales Enablement Function

    In today's dynamic business landscape, the focus on sales enablement for B2B organizations has become increasingly vital. Whether you're already equipped with a dedicated enablement team or considering enablement initiatives within your company, understanding the evolving nature of enablement, strategic best practices, and securing executive buy-in are crucial. Here to unpack this with me today is special guest, Chris Kingman, the Global Head of Digital Sales Enablement at TransUnion. Together, we'll dive into the world of sales enablement, exploring its transformative journey, how to kickstart your own enablement function, and the pivotal role it plays in driving growth.

    41 min

  8. 08/01/2023

    Episode 61: Effective Sales Presentations (According to your buyer’s brain!)

    Before the pandemic, face-to-face sales meetings prevailed. But then everything changed. Suddenly, buyer and seller interactions only occurred in virtual settings. Sellers had to adjust their skills to ensure they were building trust, communicating effectively, and differentiating in this new digital environment. As the world slowly opens up, many sellers are eager to get back to face-to-face selling, but getting everyone in the same room can be difficult. And while many buyers now expect (and prefer) a digital buying experience, we have to seriously consider the modality of our sales presentations and sales interactions. What if we could peek under the human skull to understand how buyers want to be sold to today?

    46 min
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About

The Sales Intelligence Weekly podcast covers topics focused on helping sales and marketing leaders improve sales experience, increase win rates, and elevate sales enablement. The Sales Intelligence Weekly podcast is brought to you by TruVoice from Corporate Visions (formerly Primary Intelligence), the leader in win-loss-no decisions analysis.

Information

  • Creator
    Primary Intelligence
  • Years Active
    2019 - 2023
  • Episodes
    68
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Sales Intelligence Weekly

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