200 episodes

Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses.

We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life.

After all- every single one of us has the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life!

Salon Owners Collective Larissa Macleman

    • Management
    • 4.7, 31 Ratings

Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses.

We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life.

After all- every single one of us has the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life!

    Adjust Your Mindset for Salon Success

    Adjust Your Mindset for Salon Success

    Do you ever feel like you have these big dreams to grow…
    But you’ve hit a plateau?!
    You can never seem to get past a certain point, no matter how hard you try…
    Well what you might not realise, is that you could be getting in your own way.
    Your Salon CEO Mindset could be the 1 thing that’s stopping you from achieving your dream Salon Success….
    In this episode, I’m joined by Amira Alvarez. Amira is the Founder of the Unstoppable Woman, and she helps business owners like you adjust their mindset so that they can stop getting in their own way.
    
    Let's chat...
    I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here (https://bit.ly/ChatwithMeSalonMastery) to jump over into messenger & chat!
    Recommended Links
    (https://www.facebook.com/groups/361978007973982/) to join the Profitable & Successful Salon Owners Facebook Group
    (https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331) to check out Think & Grow Rich
    (https://theunstoppablewoman.com/listen/) to listen to The Unstoppable Woman Podcast
    (https://www.amazon.com/Working-Law-Raymond-Holliwell/dp/0875168086) to check out Working with the Law
    (https://theunstoppablewoman.com/listen/)to check out Amira's Website
    (https://www.instagram.com/alvarezamira/) for Amira's Instagram Page

    • 43 min
    Why Salon Owners Should Stop Prioritising "Being Busy" Over Growing

    Why Salon Owners Should Stop Prioritising "Being Busy" Over Growing

    Why Salon Owners should stop prioritising being busy over Growing a salon....
    Most Salon Owners I work with come to me at a point when they are overwhelmed, over-committed... and either they personally, or their business, is suffering as a result. 
    The business is getting away from them, they feel on edge all the time or are having team challenges.
    It’s not because they don’t LOVE their business, in fact they are uber passionate about growing their business! It’s because they’re LOST in a sea of ‘busyness’...
    And I think there is a super simple reason why … HINT: it’s got nothing to do with business tactics or strategies.
    Listen in to this episode to find out how to know if you're prioritising being busy over actually growing your business.
    Let's chat...
    I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here (https://bit.ly/ChatwithMeSalonMastery) to jump over into messenger & chat!
    Recommended Links
    (https://www.facebook.com/groups/361978007973982/) to join the Profitable & Successful Salon Owners Facebook Group

    • 31 min
    The Keys to Nailing Salon Pricing

    The Keys to Nailing Salon Pricing

    It’s a Salon CEO’s job to ensure that their Salon reflects their ideal client.
    And when I say ‘ salon’- I mean ALL of it!
    I’m talking about everything from branding, to services and knowing how to value those services… but I know this can feel tricky! Luckily, there are a few hacks I want to share with Salon Owners on how to get the correct pricing for their Clients & Salon.
    In this episode, I’m chatting with Mick Dwyer. Mick is an Author, App Developer & Keynote Speaker and today he’s going to talk all about this...
    We’ll talk some #lifehacks about how to match services up with clients and share WHY it’s all about value.
    If a Salon Owner can predict what their clients will value, and they can provide that value… then they are already 1 step ahead!
     
    10 Salon Sales & Marketing Strategies
    (https://bit.ly/IGAChat)
    Just click here (https://bit.ly/IGAChat) to grab yourself a copy of the guide in Messenger!
     
    Let's chat...
    I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here (https://bit.ly/ChatwithMeSalonMastery) to jump over into messenger & chat!
    (https://www.facebook.com/groups/361978007973982/) to join the Salon Owners Collective Facebook Group
     
    Recommended Links
    (https://www.amazon.com/Pricing-your-Services-Mick-Dwyer-ebook/dp/B07RRZGCPL) to check out Mick's Book- Pricing Your Services
    (https://elitehaireducation.com/) for the Elite Hair Education Website
    (https://www.audible.com.au/pd/The-E-Myth-Revisited-Audiobook/B00FPKQTTQ?source_code=M2MOR131091619005N&ds_rl=1252391&gclid=EAIaIQobChMIve6j1KHx6gIVmR0rCh1ZuwsZEAAYASAAEgLZqvD_BwE&gclsrc=aw.ds) to see The E-Myth by Michael Gerber
    (https://growmysalonbusiness.com/) to check out Antony Whitaker's Grow My Salon Business
     

    • 35 min
    THIS is Your Number One Purpose as a Salon CEO

    THIS is Your Number One Purpose as a Salon CEO

    I believe there is 1 thing that is your number 1 purpose in life as a CEO of a Salon.
    You’re probably wondering: “Well… what is it?”

    One word: IGA
    Do you know what IGA is?
    When you spend time on IGA that results in either new client acquisition, or better serving your existing clients- then you naturally increase client spend, retention, and more. 
    In this episode, I'm going to share with you what IGA means and 5 IGA Ideas that you need to be carrying out, in your business.
    With the ongoing effects of Covid-19 still lingering, these 5 activities are more important now than ever before. Tune in to this episode to hear what they are.
     
    Top 10 IGA Guide
    (https://bit.ly/IGAChat)
    Just click here (https://bit.ly/IGAChat) to grab yourself a copy of the guide in Messenger!
    Let's chat...
    I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here (https://bit.ly/ChatwithMeSalonMastery) to jump over into messenger & chat!
    Recommended Links
    (https://m.me/salonownerscollective?ref=SalonBot) to find out more about SalonBot
    (https://www.facebook.com/groups/361978007973982/) to join the Salon Owners Collective Facebook Group

    • 19 min
    Social Media Mistakes to Avoid

    Social Media Mistakes to Avoid

    Do you ever click onto Facebook or Instagram and spontaneously post a before & after photo… just because it seems like the sort of thing you ‘should’ be doing?
    You don’t really put much thought into the post or caption… because you’re not actually sure what the thought behind the post even is in the first place… right?!
    So many Salon Owners that I know do exactly this. They vaguely know the outcome they want to achieve from Social Media in general, but they aren’t thinking about the outcome they want to achieve from each post. 
    And this is where so many Owners tend to go wrong. 
    Posting ‘just for the sake of it’ will not help you build an engaged following online, because, well, there’s basically nothing to engage with! What you need to start thinking about is goal-oriented Marketing.
    In this episode, I'm joined by Jenny Eastwood. Jenny is a freelance creative copywriter and Salon Marketing expert! Today we’ll chat about why you need to be talking directly to your ideal clients in your posts… considering what your clients want to see, adding value and actually thinking:
    “What outcome do I want to achieve from this post?”
    “So then… how can I make this outcome happen from this post?”
    Let's chat...
    I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here (https://bit.ly/ChatwithMeSalonMastery) to jump over into messenger & chat!
    Or join me in The Salon Owners Collective Facebook Group. (https://www.facebook.com/groups/salonownerscollective/?ref=bookmarks)
    RECOMMENDED LINKS
    (https://www.audible.com.au/pd/Influence-Audiobook/B00N345AS2?source_code=M2MOR131091619005N&ds_rl=1252391&gclid=EAIaIQobChMIzva6-c2H6gIV1n4rCh2TSQeyEAAYASAAEgKu7fD_BwE&gclsrc=aw.ds) to check out Influence- The Psychology of Persuasion by Robert Cialdini
    (https://www.instagram.com/eastwood.creative/) to check out Jenny's Instagram
    (https://www.eastwoodcreative.co/) to check out the Eastwood Creative Website

    • 30 min
    5 Easy Ways to Generate Income into your Salon

    5 Easy Ways to Generate Income into your Salon

    Recovering & Rebuilding your business, Post-Covid, will require you to carry out some Income Generating Activities (IGA).
    To really move the needle in your business and increase your sales income (and thus your profitability), you need to ensure you replace some of your 'client time' with training your team to serve clients well and giving them the best service.
    In my experience, the better you serve your clients the more they spend. Get these two things right, and you have a humming business.
    Well... I've done the work for you!
    In this episode I'll share my 5 simple and quick income generating ideas you can implement straight away.
    Start to rebuild your business Post-Covid, without investing hours you don't have on complicated marketing strategies. Use these fun Income Generating Activities... & reap the rewards
     
    Top 10 Income-Generating Ideas Guide
    (https://bit.ly/IGAChat)
    Just click here (https://bit.ly/IGAChat) to grab yourself a copy of the guide in Messenger!
    Let's chat...
    I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here (https://bit.ly/ChatwithMeSalonMastery) to jump over into messenger & chat!
    Recommended Links
    (https://m.me/salonownerscollective?ref=SalonBot) to find out more about SalonBot
    (https://www.facebook.com/groups/361978007973982/) to join the Salon Owners Collective Facebook Group

    • 23 min

Customer Reviews

4.7 out of 5
31 Ratings

31 Ratings

Lilsmartie ,

Salon Owners Collective

Dear Larissa, it’s rare that I leave a review but I had to take the time to thank you. So much to say and not enough space! I’ll simplify, I’ve been overdosing on many of your podcasts and I’m thoroughly enjoying and learning from them. I previously owned a small salon and got overwhelmed and overworked and sold it. Four years later I’m realizing I want to do it again! I’m scared and excited. I’m trying to learn from my mistakes and be brave. Thank you for all that you do, you are making a difference. I appreciate all your wisdom and your gas as well! Wishing you much success!

Golden727 ,

Awesome!

Wonderful information! Thank you💗

BenBenBeauty ,

So insightful!

Thank you so much for sharing your knowledge with all of us! I am working on starting a microblading business and your podcast is giving me so much information in how to be successful in the salon industry!

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