Salon Owners Collective Larissa Macleman

Have you ever wondered what people think when they walk past your Salon? Do they love the look of it or do they ignore it and move on?

As human beings we judge, even when we try not to, it’s just part of our nature.

We often read and hear so many recommendations and opinions from others, but let's be honest, the strongest opinion we make is based on what we first see. That’s why it’s so important as a Salon to be visually appealing - both online and on the street.

How can we expect clients to walk through our doors if there’s nothing they see that draws them in?


In this episode, I’m chatting with the founder of Crowdspring, Ross Kimbarovsky. Knowing all things marketing, he provides us with strategies on how to brand a Salon in ways that attract more clients, more often.


Inner CEO Snapshot
https://bit.ly/MasterCEO (CLICK HERE) to get your hands on it
Let's chat…
I'd like to chat with you a bit more about your business and how I may be able to help you. Justhttps://bit.ly/ChatwithMeSalonMastery ( click here) to jump over into messenger and chat!
Resources:
https://rosskimbarovsky.com (CLICK HERE )to visit Ross’ personal website
https://www.crowdspring.com/blog/brand-identity/ (CLICK HERE) to access the guide on Brand Identity
https://www.crowdspring.com/blog/how-to-rebrand/ (CLICK HERE) to access the guide on Rebranding
https://www.facebook.com/groups/salonownerscollective/ (CLICK HERE) to join the Profitable and Successful Salon Owners Facebook Group
https://www.twitter.com/rosskimbarovsky (CLICK HERE) to find Ross on twitter

Let’s face it, being a Salon Owner is challenging at times. It’s not something you instantly know how to master, it takes a lot of learning and adjusting along the way.

There are so many things to nail when it comes to running a Salon, from the team to the clients and sales.
So wouldn’t it be nice to have some simple yet effective advice from someone who’s tackled these aspects themself?


Well today I’m chatting with Mhairi McQueen. Mhairi is a member of my Salon Mastery Coaching Program, and has been in the industry for over 20 years and owned her own Salon for 5 of them.

Having seen amazing results in her salon, she’s filled with many tips on how to achieve them. How amazing that she’s chosen to share them with us!


Let’s tune in and see what advice she has in store for us...

Inner CEO Snapshot
https://bit.ly/MasterCEO (CLICK HERE) to get your hands on it

Let's chat…
I'd like to chat with you a bit more about your business and how I may be able to help you. Justhttps://bit.ly/ChatwithMeSalonMastery ( click here) to jump over into messenger and chat!
Resources: https://selllikecrazybook.com/free/?gc_id=1693741401andwickedsource=googleandwickedid=381911210603andwtm_term=%2Bsabri%20%2Bsubyandwdevice=candwtm_campaign=1693741401andwtm_content=63483057742andgclid=Cj0KCQjwh_eFBhDZARIsALHjIKcMIEOuQ7ZeJnYUUeJd8fArAWxJwPq3AUn5_3j5eDAyiPpPBz67q10aAvh_EALw_wcB (CLICK HERE:) to purchase Sell Like Crazy https://www.facebook.com/groups/salonownerscollective/ (CLICK HERE) to join the Profitable and Successful Salon Owners Facebook Group

I'm sure at one point or another, you've thought about expanding your Salon business, but have you ever thought about taking over a Salon that already exists?
This may sound scary, after all being the new face to a Salon environment and not knowing what to expect isn’t something we particularly like.
Even if you are the leader, you still feel the pressure of making a good impression...
In order for people to cooperate, they need to trust and respect their leader.
There are so many important factors to consider when purchasing a Salon, but I think one of the most important ones is your team.
In order to lead them well, you need to understand who they are.
The reality is, the Salon team is already established and you are walking in expecting them to follow your lead.
So how do you take over a team the right way? Well, today I’m chatting with Vivo founders James and Lynden who have done this. Owning over 90 successful Salons across New Zealand, they share their insights into what it takes to do so.
So let’s tune in to hear what they have to say…

Inner CEO Snapshot
https://bit.ly/MasterCEO (CLICK HERE) to get your hands on it

Let's chat…
I'd like to chat with you a bit more about your business and how I may be able to help you. Justhttps://bit.ly/ChatwithMeSalonMastery ( click here) to jump over into messenger and chat!

Resources:https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446576220 (CLICK HERE) to purchase Delivering Happiness
https://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594484805 (CLICK HERE )to purchase Drive
https://www.facebook.com/groups/salonownerscollective/ (CLICK HERE) to join the Profitable and Successful Salon Owners Facebook Group

What if I told you that the key to growing a Successful Salon is as simple as looking in the mirror?
Now, I’m not saying that your dream Salon will magically appear if you look at yourself in the mirror and say 'Tabitha’ three times. What I am saying is that you are the one who determines if your Salon is a success or not.
I know it's easy to get caught up in external factors like your team underperforming or clients no longer making bookings...
But, as Salon Owners, what we forget is that this is all in our control.
Why don’t you like the way your team performs? Why aren’t clients making bookings?
Really think about it...
Want to know the answer? Find out in this episode where I chat with Wayne Mullins. Wayne will share his insights on what it takes to really own a Salon and its success.
So give it a listen and really capture what he has to say.
Inner CEO Snapshot
https://bit.ly/MasterCEO (CLICK HERE) to get your hands on it

Let's chat…
I'd like to chat with you a bit more about your business and how I may be able to help you. Justhttps://bit.ly/ChatwithMeSalonMastery ( click here) to jump over into messenger and chat!
Resources: https://www.amazon.com/Broken-Windows-Business-Smallest-Remedies/dp/0446698482 (CLICK HERE) to get your hands on the Broken Windows, Broken Business bookhttps://www.uglymugmarketing.com/ (CLICK HERE )to check out the UGLY MUG MARKETING website
https://www.facebook.com/groups/salonownerscollective/ (CLICK HERE) to join the Profitable and Successful Salon Owners Facebook Group

It’s no secret: times have changed.
If you think about it… when was the last time you picked up a phone book to make an appointment purely based on a name and number? Not very often, if at all, right? Gone are the days of going somewhere we know nothing about.
We now live in a digital world overpopulated with online information. Everything we need to know can be found with a few clicks online.
You might be wondering… why is this so relevant to the Salon Industry?
Your clients expect results. They want to be sure they are choosing the best place to get these results. So what will they do? Research and compare.
As a Salon, you need to stand out in this over-crowded digital world . You can't expect clients to just magically appear… whether or not they make a booking, starts with you.
So how do you stand out on social media and attract those new clients? In this episode I’m chatting with Andy Seely, who is going to share the 3 most effective tips to improve your salon’s online visibility.
With years of experience in media and sales, Andy is full of expertise when it comes to using digital platforms to help grow a salon business…

Inner CEO Snapshot
https://bit.ly/MasterCEO (CLICK HERE) to get your hands on it


Let's chat…
I'd like to chat with you a bit more about your business and how I may be able to help you. Justhttps://bit.ly/ChatwithMeSalonMastery ( click here) to jump over into messenger and chat!
Resources:https://creativelydisruptive.com/ (CLICK HERE) to check out the Creatively Disruptive website
https://www.facebook.com/groups/salonownerscollective/ (CLICK HERE) to join the Profitable and Successful Salon Owners Facebook Group

The vision of running your own Salon is exciting … to begin with.
You get to be the leader and do things your way instead of coming under someone else's authority. Sounds like the dream, right?
But as you know, the reality of this has its challenges.
It’s all good and well having a vision but actually making it happen takes skill and steps to get there.
Being a salon owner requires a whole new level of expertise… from managing a team, to increasing profit, not to mention being a marketer, salesperson, cleaning lady, counsellor... OMG, it can be overwhelming.
Luckily, there are certain things you can do to not only claim this role with confidence, but to actually see your salon grow at the same time.
That’s why today I’m chatting with beauty salon owner, Sophie Anquetil, to seek her insights on what it takes from you to make your salon successful while juggling ‘all the things’.
Having owned her salon for 12 years and working closely with me through my Salon Mastery Coaching Program, she has learned many valuable tips along the way.
Inner CEO Snapshot
https://bit.ly/MasterCEO (CLICK HERE) to get your hands on it

Let's chat...
I'd like to chat with you a bit more about your business and how I may be able to help you. Justhttps://bit.ly/ChatwithMeSalonMastery ( click here) to jump over into messenger and chat!
Resources:https://www.joelbouzaid.com/about (CLICK HERE) to check out Joel Bouzaid’s website
https://www.spoilyourselfspa.co.nz/ (CLICK HERE) to check out Sophie’s Salon Spoil Yourself Spa
https://www.facebook.com/groups/salonownerscollective/ (CLICK HERE) to join the Profitable and Successful Salon Owners Facebook Group