
200 episodes

Salon Owners Collective Larissa Macleman
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- Business
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4.6 • 39 Ratings
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Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses.
We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life.
After all- every single one of us has the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life!
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Investing In a Marketing Return
Here's a question for you - exactly how much are you investing in your Salon Marketing? - and how much return on investment are you getting?
I’m talking about the money you invest into marketing your Salon, versus the return you get from NEW CLIENTS booking into the Salon.
I can feel the shoulder struggling and the eyes darting around the room from here. Let me guess, you’ve got no idea because like most Salon Owners I know - you’ve been winning it.
Well what if I told you there’s actually a formula for this - a simple formula that will analyse the effectiveness of your current marketing AND tell you how much to invest (and where to invest it) based on those findings?
In the episode of The Salon Owners Collective Podcast, I’m inviting you to be a fly on the wall of one of my Salon Mastery Coaching sessions where I reveal the 5 numbers you need to know to make informed, strategic decisions about your marketing investments
Because investing money into your marketing is a necessity for growing your businesses - but it an be scary right? But trust us, it's scarier when you’re going in blind…
Here are three reasons why you should listen to the full episode:Learn the 5 numbers you need to know before investing into marketing for your Salon. Find out which numbers to consult that will reveal what is and ISNT working in your marketing strategy. Walk away with the exact formulas that will help you invest strategically in your business
Let's chat…
I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!
Salon Mastery
Achieve Salon Growth without overwhelm or overworking - it is possible!
Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it!
Together we’ll build a 9-part business stragegy for your salon with your own dedicated Sucess Coach to lead you toward Success. The Salon Mastery HUB delivers: Strategies, Done-For-You, Masterclasses, Live Salon-Growth Workshops with Industry Experts & Coaches and Access to a close-knit Community of Salon Owners so you never feel alone
Click here to apply for Salon Mastery Coaching now.
Resources:a href="https://www.facebook.com/groups/salonownerscollective/" target="_blank"... -
Building a Brand Story – The Importance of Social Media
Do you ever feel overstimulated by content on the internet?
Like, there's so much content - there’s just no way you can possibly take it all in.
It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos?
With so many messages from different brands and corporations bidding for their attention - how do I make my message stand out?
The thing about social media is - theres no limited to how much can be posted right? So the stakes, the competition and the expectation is higher. You can’t just post any old thing and get seen. You’ve got to be intentional and strategic and consistent.
You’ve got to tell a story.
On this episode of The Salon Owners Collective Podcast we are joined by the incredible Hayley Mears, an expert on building a brand story and the best person to help tell us, once and for all, what should we be posting on social media.
Here are three reasons why you should listen to the full episode:
Discover the importance of communicating your brand story on social media - and how to do it effectively. Understand the key elements of brand that you need to define in order to present a cohesive, inspirational and relatable brand story. Find out how (much) to prioritise content creation and development as part of your marketing strategy
Let's chat…
I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!
Salon Mastery
Achieve Salon Growth without overwhelm or overworking - it is possible!
Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it!
Together we’ll build a 9-part business strategy for your salon with your own dedicated Success Coach to lead you toward Success. The Salon Mastery HUB delivers Strategies, Done-For-You, Masterclasses, workshops & more. Live Salon-Growth Workshops with Industry Experts & Coaches Access to a close-knit community of Salon Owners so you never feel alone
Click here to apply for Salon Mastery Coaching now.
Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group -
10 Hiring Tips for Salons
Do you feel like recruiting great staff, god - even any staff - in the hair and beauty industry is just getting harder and harder?
Do you reminisce on the good old days when you could just tape a sign to the window saying “We’re hiring” and wait for your dream team member to walk through the door?
But now, the tides have changed - and it’s not enough just to be hiring - you’ve got to be actively recruiting... -
3 Secrets to Becoming The Salon CEO
What does it really mean to be a Salon CEO? This is a question that I personally spent the best part of 20 years working my way through when I owned my own Salon.
And ultimately I landed on this: being a Salon CEO means taking control of both your business so that it facilitates your life and the life you’re working towards. Because as you’ve heard me say time and again we work to live we DO NOT live to work.
It’s the very thing that possessed you to open your own Salon in the first place right? FREEDOM - to live your life on your terms.
But how do we achieve this?
It's a simple idea but actually, becoming a Salon CEO isn’t simple by any means and for me certainly it was a process of trial and error, mistakes, and constantly challenging my way of thinking before the secrets to becoming a Salon SEO finally revealed themselves to me.
And today I’m revealing them to you too.
Here are three reasons why you should listen to the full episode:Learn Larissa’s 3 secrets to being the Salon CEO - if you’re not doing these three things, you need to start. Yesterday. Reveal the 3 mistakes you’re making that are stopping you from becoming the Salon CEO… grow your business without overworking or overwhelmFind the calm in the chaos by creating white space in your mind and daily life.
Let's chat…
I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!
Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group -
How to Handle Bad Days Like a Bad B*tch
As a business owner do you ever have bad days, but feel like you can’t let anyone know - you’ve just got to soldier through because you’re not just a busisness owner, are you?
You’re a boss, a mother, a partner - people are counting on you to have your shit together.
Often in the business world, we celebrate positivity, success and productivity so much that its easy to feel like other people don’t have bad days.
But i’m here to tell you that they do - we all do - we all have bad days and actually, the more we suppress our stress and pretend like bad days don’t happen the worse it gets.
Today on the podcast I’m joined by passionate, women's empowerment podcaster, Mihi Sorensen.
Self-proclaimed, Mihi is “obsessed with personal growth” (girl, same!) and empowering women to be their best selves and live their best lives, by starting a conversation about all things that impact women, including..
How to handle bad days (like a bad b*tch.)
Today we’re dismantling the “tabboo” of bad days - because they do happen, and they will happen - and we CAN get through them WITHOUT suppressing them and pretending they didn’t happen.
Here are three reasons why you should listen to the full episode:Challenge your instinct to suppress your bad days Discover the 2 steps to handling bad days Find out how to turn a bad day into a growth tool by confronting it - like a bad bitch.
Let's chat…
I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!
Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group
CLICK HERE for Mihi's Podcast - Empower with Mihi -
10 Secrets to a Stress-free Life
The next thing to go wrong, is going to send me over the edge.
Do you feel like this sometimes?
Well, you’re not alone - I’ve been there - and actually, every Salon owner I know has been there too.
Because we’re not just Salon Owners, businesswomen, and ceative entrepreneurs - are we? We’re mothers, daughters, wives, friends - taxis, nurses, cleaning ladies, therapists - the list doesn’t end.
But If there's something I love most about the industry I work in it’s this. Women helping women.
So that's why I’ve rallied some of the smartest and most inspirational women I know - my friends, colleagues and fellow salon owners to bring you 10 secrets to living stress-free life.
Because there’s no gatekeeping life hacks around here - i want you to be successful, I want you to master your inner CEO, and I want you to be STRESS-FREE.
Here are three reasons why you should listen to the full episode:Learn the apps to download that will change your life. Today. Find out the stress-proof money management system that SO MANY Smart business owners SWEAR BYDiscover the latest technology that is actually worth the price tag
AND SO MUCH MORE
Customer Reviews
Thanks
I have a digital agency for salon owners, the knowledge Shared in this podcast is just amazing. Since then I bring about 200 to 300 more customers to my salon owners client just because I understand them better. HIGHLY Recommended!!
Incredible insight and info!
I just can’t get enough of this podcast! Every episode is packed full of so much amazing information and insight. Honestly never have come across a salon related podcast this valuable! HIGHLY RECOMMEND!
Salon Owners Collective
Dear Larissa, it’s rare that I leave a review but I had to take the time to thank you. So much to say and not enough space! I’ll simplify, I’ve been overdosing on many of your podcasts and I’m thoroughly enjoying and learning from them. I previously owned a small salon and got overwhelmed and overworked and sold it. Four years later I’m realizing I want to do it again! I’m scared and excited. I’m trying to learn from my mistakes and be brave. Thank you for all that you do, you are making a difference. I appreciate all your wisdom and your gas as well! Wishing you much success!