189 episodes

Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses.

We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life.

After all- every single one of us has the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life!

Salon Owners Collective Larissa Macleman

    • Management
    • 4.7, 31 Ratings

Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses.

We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life.

After all- every single one of us has the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life!

    How to Truly Build Your Salon Dream Team

    How to Truly Build Your Salon Dream Team

    Are you tired of the constant turnover and the exhaust & expense of having to find and train new employees... only to have them leave a year later, if that? 


    In this episode, I’m talking all about “team” and how to build one full of rockstar stylists who will not only be with you for the long haul but significantly contribute to your company culture and your bottom line.


    It’s time to stop the churn from behind the chair and create a team that will help dial down your stress and overwhelm so you can ramp up your other business-building efforts.


    In this episode you’ll learn:


    My personal journey in going from broke, bullied, annoyed to building a team that brought my salon to seven-figures


    The 3-1-1 Rule and how it helps bring predictability to your team growth and retention so you’re not caught off guard when someone gives their notice


    Why it’s crucial to have a complete team building system all the way from attracting the right people to getting them integrated into your company culture


    How having this process in place will allow you to get out from behind the chair and assume your rightful role as CEO


    To get all the recommended resources mentioned in this episode including the free “How to Attract a Rockstar Team” guide, see below!


    Recommended Links


    CLICK HERE (https://salonownerscollective.clickfunnels.com/optin-1162495912181097) to grab your free Rockstar Team Guide


    CLICK HERE (https://www.facebook.com/groups/salonownerscollective/?ref=bookmarks) to join the Salon Owners Collective FB Group


    Let's chat...


    I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here (https://bit.ly/ChatwithMeSalonMastery) to jump over into messenger & chat!

    • 29 min
    How to Increase Your Salon’s Retail Sales

    How to Increase Your Salon’s Retail Sales

    It’s a delicate balance:


    You want to increase your Salon or Spa’s retail sales… but you don’t want to be too pushy or sound too ‘salesy’ to your clients.


    You want your team to push retail sales, but they struggle with what to say and what to sell… 


    I know the struggle. Sometimes it feels like its an upward struggle to increase retail sales - you tell, you ask…you set incentives… but still no change


    In this episode, I’m chatting with Daniela. Daniela is a Spa Marketing and Retail Strategist who is going to chat today about how to increase retail sales without coming across pushy. 


    We’ll also go over some top tips on how to help your team become comfortable with selling retail and smash your Salon Sales!


    Recommended Links


    CLICK HERE (https://daretolead.brenebrown.com/) to check out Dare to Lead by Brene Brown


    CLICK HERE (https://www.google.com/search?q=The+compoud+effect+darren+hardy&oq=The+compoud+effect+darren+hardy&aqs=chrome..69i57.152j0j7&sourceid=chrome&ie=UTF-8) to check out The Compound Effect by Darren Hardy


    CLICK HERE (https://www.instagram.com/addoaesthetics/) for Daniela's Instagram


    CLICK HERE (https://addoaesthetics.libsyn.com/) to check out the 'Spa Marketing Made Easy' Podcast


    CLICK HERE (https://www.facebook.com/groups/salonownerscollective/?ref=bookmarks) to join the Salon Owners Collective FB Group

    • 31 min
    An Honest Chat with Adam Ciaccia

    An Honest Chat with Adam Ciaccia

    Even though so many Salons right now are still either closed or working minimised hours…


    There is more conversation going on within the Hair & Beauty Industry itself… than ever!


    With so many different opinions flying around, and some controversy surrounding the times we’re facing right now… the one thing that’s for sure is that we’re all experiencing this differently!


    In this episode, I’m chatting with Adam Ciaccia. Adam is a Multi Award-Winning Australian Hairstylist, YouTuber, Educator & Director at Axis Hairdressing. 


    Today he shares with us his top tips about how to succeed within the Hair & Beauty Industry and the importance of remaining grounded.


    We chat candidly about Covid-19 and Adam shares his story about how he and his business has been affected.


    Let’s dive in and meet Adam!


    RECOMMENDED LINKS


    CLICK HERE (https://www.youtube.com/user/AdamCiaccia) to check out Adam's Youtube Channel


    CLICK HERE (https://www.instagram.com/adamciaccia/?hl=en) to see Adam on Instagram


    CLICK HERE (http://salonrepublic.com/the-hair-game-podcast/) to check out The Hair Game Podcast


    CLICK HERE (https://kristinarussell.com.au/the-blog/) to listen to Kristina Russell's Podcast


    CLICK HERE (https://www.facebook.com/groups/salonownerscollective/) to head over into the Salon Owners Collective Facebook Group

    • 44 min
    Social Media: Why “Perfection” Is Overrated

    Social Media: Why “Perfection” Is Overrated

    Do you ever feel the pressure to be ‘perfect’ on Social Media?


    You want to present yourself, your team & your Salon or Spa Brand in the most professional, polished way possible…


    In fact, you’re often so worried about being perfect that you struggle to ‘show up’ on Social Media at all!


    Newsflash: perfection is overrated!


    What is becoming more and more evident on Social Media is that ‘perfect’ just doesn’t work anymore! As the online landscape becomes more and more flooded with different brands & advertising & promotions & campaigns…. What people are really looking for is to make a connection. 


    I’m talking about a real-life, human to human connection that you just don’t find with ‘perfection’. 


    In this episode of the Podcast, I’m joined by Stephanie from Sunny Storm Marketing. We’re going to chat about all things Marketing and why it’s important to not only show up on Social Media, but to show up in a way that lets people get to know who you & your brand really are ‘behind the screen’.


    Stephanie will also share her top tips on Facebook & Instagram ads and tell you the dos & don’ts for any Salon or Spa Marketer.


    RECOMMENDED LINKS


    CLICK HERE (https://salonownerscollective.com/wp-admin/www.sunnystorm.marketing) to check out the Sunny Storm Marketing Website


    CLICK HERE (https://www.instagram.com/sunnystorm.marketing/) to see Stephanie on Instagram


    CLICK HERE (https://www.facebook.com/groups/salonownerscollective/) to head over into the Salon Owners Collective Facebook Group

    • 39 min
    The Top 5 Books Every Business Owner Needs to Read

    The Top 5 Books Every Business Owner Needs to Read

    As Creative Entrepreneurs, we are often looking for ways to better ourselves & our business. We are independent by nature, but love looking to others for inspiration & advice. Wouldn’t you agree?!


    I have been making this podcast for 3 (?) years now, and over the course of that 3 years i’ve had a lot of great books recommended by a lot of great guests who have been kind enough to join me!


    So in this episode, I want to share with you the top 5 recommended books from my Podcast guests over the years.


    These are the books which have been recommended by Business Owners, like you, plus Industry Experts, Business Coaches, Life Coaches, Influencers and all the rest… basically, a whole bunch of successful people… so these books MUST be good!


    I’ll tell you a little about each book and what you may learn from it. 

    • 29 min
    The Keys to Managing & Understanding our Emotions

    The Keys to Managing & Understanding our Emotions

    There is one main thing that keeps Salon Owners up all night.


    There are so many owners that I know who find this one thing the most stressful & challenging part of owning a business.


    Do you know what that 1 thing is?


    Humans! The nature of the Hair & Beauty industry is that we’re constantly surrounded by humans... or as you know them: your team.


    The stressful thing about managing the humans inside of your business is dealing with the different personalities, emotions, dramas and never-ending challenges.


    But there’s one key thing that will help you deal with this a whole lot better, and that’s understanding emotions.


    Understanding the emotions of both yourself and your team members is key to successfully leading a team that functions like a well-oiled machine.


    In this episode, I'm joined by Dr Don Woods. He is the CEO and founder of the Inspired Performance Institute, a company which works to create innovative strategies to help people heal from the limiting effects of trauma, so they can feel and perform at their best


    Don will share with us his expert knowledge about managing & understanding our own emotions and the emotions of our teams, so that we can be better leaders and better all-round people.


     


    ENROLMENT NOW OPEN- Join The Momentum Program


    CLICK HERE (https://bit.ly/MomentumProgram) to enroll NOW in the Momentum Program


    (https://bit.ly/MomentumProgram)


    Recommended Links


    CLICK HERE (https://www.inspiredperformanceinstitute.com/salon) to check out the Inspired Performance Institute


    Dr. Wood is offering a 10% DISCOUNT off his ON-LINE Training Program.


     


     

    • 39 min

Customer Reviews

4.7 out of 5
31 Ratings

31 Ratings

Lilsmartie ,

Salon Owners Collective

Dear Larissa, it’s rare that I leave a review but I had to take the time to thank you. So much to say and not enough space! I’ll simplify, I’ve been overdosing on many of your podcasts and I’m thoroughly enjoying and learning from them. I previously owned a small salon and got overwhelmed and overworked and sold it. Four years later I’m realizing I want to do it again! I’m scared and excited. I’m trying to learn from my mistakes and be brave. Thank you for all that you do, you are making a difference. I appreciate all your wisdom and your gas as well! Wishing you much success!

Golden727 ,

Awesome!

Wonderful information! Thank you💗

BenBenBeauty ,

So insightful!

Thank you so much for sharing your knowledge with all of us! I am working on starting a microblading business and your podcast is giving me so much information in how to be successful in the salon industry!

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