Sam Bretzmann: AI's Growing Influence on SEO and What It Means for You

About Sam Bretzmann: Sam Bretzmann is an SEO consultant with six years of experience running BretzMedia, specializing in helping attorneys and law firms grow leads and traffic. Combining his background in technology and non-profit work, Sam uses AI, voice search, proprietary link-building strategies, and high-quality content to achieve results like a 144% traffic increase in three months. Beyond SEO, he has co-founded a non-profit supporting street children in Nairobi, traveled to over 27 countries, and hiked Kilimanjaro, embodying a passion for both digital and real-world impact.

In this episode, Ted and Sam Bretzmann discuss:

• Importance of SEO strategies for local businesses
• Role of AI advancements in reshaping search behavior and SEO
• Challenges and timelines in achieving effective SEO results
• The evolution of SEO practices over the years

Key Takeaways:

• To succeed in local SEO, businesses need to focus on optimizing their Google Business Profiles, creating detailed service and location pages, and earning strong reviews and citations on industry-specific platforms like Justia and Yelp.
• With more people using conversational search through tools like ChatGPT, businesses should rethink their content to match how people naturally ask questions online.
• A good SEO agency should provide clear updates on their work, track keyword rankings and organic traffic, and show how these efforts are turning into leads for the business.
• SEO takes time to show results, often six months to a year, and progress depends on competition, the business’s starting point, and consistent effort in key areas like content and links. 

"Right now, there's still a pretty clear distinction between a ChatGPT tool and a Google search. However, as Google and Bing begin to layer AI overviews into normal search results, my assumption is that we’re going to start talking to Google more conversationally." — Sam Bretzmann

Connect with Sam Bretzmann: 

Website: https://www.sambretzmann.com/

Email: sam@bretzmedia.com

YouTube: https://www.youtube.com/@sambretzmannmarketing

LinkedIn: https://www.linkedin.com/in/sam-bretzmann/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com 

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