Same Side Selling Podcast

Same Side Selling Podcast
  • 5.0 (71)
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B2B selling expert, Ian Altman hosts the Same Side Selling podcast. Organizations rely on Ian to modernize their sales approach to achieve business growth. Ian draws on his experience as a former CEO of two decades to help people and organizations dramatically grow revenue. The Same Side Selling podcast features sales and business topics, as well as insight from industry leaders with proven success. Ian interviews some of the brightest minds who share proven methods to help YOU achieve success and grow revenue with integrity. Tune-in for inspiration, entertainment, and especially actionable takeaway messages that can drive remarkable results. Discover more at http://www.IanAltman.com

  1. 12/09/2025

    Offshore Deathtrap - Luis Derechin

    Ian Altman discusses with Luis Derechin the challenges and pitfalls of building offshore teams, highlighting the seven common mistakes that lead to failure in 73% of projects. Derechin's book, "The Offshore Team Deathtrap," offers a framework to avoid these mistakes, emphasizing rigorous talent selection, expert onboarding, managed support, optimized team performance, transparent cost plus pricing, and enhanced scalability. Derechin shares a success story of a software company that improved its offshore team management by implementing these principles, leading to a 95% success rate. Altman and Derechin agree that offshore teams can be a strategic advantage if managed correctly.

    31 min

  2. 11/09/2025

    Rod Neuenschwander - From Crisis to Clarity

    Rod Neuenschwander discusses his new book, "From Crisis to Clarity," which details his journey after John Ruhlin's passing. Rod explains the four-part framework he developed: a clear purpose statement, a go-forward operating plan, a financial plan, and a team plan, all fitting on one page. This framework helped Giftology navigate the loss of 70% of its revenue and John's leadership. Rod emphasizes the importance of leading oneself, facing reality, and simplifying strategies. He highlights the company's commitment to excellence in handling relationships and the impact of personalized gifts, which often lead to increased business and referrals.

    29 min

  3. 10/06/2025

    Neen James - Exceptional Experiences

    Ian Altman and Neen James discuss Neen's latest book, "Exceptional Experiences," which explores creating luxury-level experiences in sales to build deeper client relationships and grow revenue. Neen identifies four luxury mindsets: Reluctant and Removed (28%), Pro Prioritizer (22%), Confident and Content (28%), and Luxury Lover (22%). She outlines the Experience Elevation Model with five luxury levers: Entice, Invite, Excite, Delight, and Ignite. Neen emphasizes the importance of personalization, customization, and anticipation in sales to create exceptional client experiences, ultimately driving revenue and client loyalty. Discover Your Luxury Mindset Self-Assessment

    32 min

  4. 09/11/2025

    How Client Expectations Have Changed

    Ian Altman discusses common mistakes in long-term sales engagements, emphasizing that sellers often focus on price concessions rather than mutual benefits. He highlights that longer engagements can attract more stable, permanent talent, benefiting both parties. Altman suggests presenting long-term deals as mutually beneficial, incorporating flexibility with rolling termination clauses. He shares a client success story where 90% of short-term clients eventually extended engagements. Altman advises sellers to align with clients' interests, reduce administrative burdens, and lock in pricing to ensure better outcomes and less hassle. Biggest MistakesRelying on outdated systems and methodologies.Not utilizing available real-time information from customers.Falling back on old procedures instead of embracing new technologies.Not implementing systems that provide real-time information to customers. Best PracticesUsing technology like AI to save time and learn from others' experiences.Providing real-time information to customers, similar to Uber and Amazon.Implementing AI systems to help customers get answers faster.Using AI to tailor content to customer needs and improve information over time.

    7 min

  5. 08/19/2025

    Biggest Sales Mistakes in Long-Term Engagements.

    Ian Altman discusses common mistakes in long-term sales engagements, emphasizing that sellers often focus on price concessions rather than mutual benefits. He highlights that longer engagements can attract more stable, permanent talent, benefiting both parties. Altman suggests presenting long-term deals as mutually beneficial, incorporating flexibility with rolling termination clauses. He shares a client success story where 90% of short-term clients eventually extended engagements. Altman advises sellers to align with clients' interests, reduce administrative burdens, and lock in pricing to ensure better outcomes and less hassle. Biggest MistakesOffering price discounts for longer-term deals.Assuming that only the seller benefits from long-term agreements.Not recognizing that long-term agreements can be mutually beneficial.Proposing something that isn't in the client's best interest. Best PracticesConsider how the long-term engagement benefits the client.Incorporate flexibility into long-term agreements, such as rolling termination clauses.Lock in rates for longer periods to provide stability and avoid frequent renegotiations.Discuss how to measure success together with the client.Share data on how longer-term engagements have benefited other clients.Focus on why longer-term agreements are beneficial to the customer, not just the seller.Build in comfort for the customer to address their concerns about longer-term commitments.

    7 min

  6. 07/15/2025

    How One Company Doubled to $100 Million in Two Years

    Mike Greene, CEO of Air Control Products (ACP), discussed the company's growth from $12 million to nearly $100 million in sales. ACP, an HVAC manufacturer's rep, focuses on commercial projects and emphasizes project management and customer relationships. Greene credits his team's curiosity and continuous learning, along with the implementation of Same Side Selling principles. He highlighted the importance of maintaining strong manufacturer relationships and having a well-stocked inventory to ensure timely delivery. Greene also shared his vision for the future, including building a sustainable company for his son and continuing to improve employee engagement and customer satisfaction. Best PracticesAlways work on your foundation and continue building itHire good people and ensure everyone in the company is working in the same directionKeep open communications and make it a desirable workplaceTake care of your people and always do the right thingBuild trust and dedicate yourself to your employees

    28 min

  7. 06/09/2025

    The Mistakes Most Channel Sales Teams Overlook

    Ian Altman discusses the common oversights in channel sales teams, emphasizing that top performers excel in sales skills rather than product knowledge. He suggests that product launches should focus on market demand, problem-solving, and customer needs rather than just features. Altman recommends gathering feedback on sales challenges, preparing responses to objections like price, and using role-play scenarios to enhance sales techniques. He also stresses the importance of ongoing education and connectivity through platforms like Zoom or Google Meet to reinforce learning and maintain team engagement. Biggest MistakesSpending too much time talking about features and benefits of new productsFocusing solely on product knowledge instead of sales skillsNot explaining the demand in the marketplace that prompted the creation of new productsWhat can the company do to reduce friction and make it easier to do business with compared to other brands? Best PracticesFocus on solving client problems rather than extensive product knowledgeHave product managers explain why the product was introduced and what problem it solvesDiscuss how new products make customers' lives better and reduce risksSolicit information from attendees about where deals are getting stuckCreate role-play scenarios to model great conversations and outreach techniquesEnsure attendees leave with actionable plans and set up mechanisms for ongoing engagement

    7 min

  8. 04/29/2025

    Biggest Blindspot in Sales Meetings with Clients

    Ian Altman discusses the biggest blind spot in sales meetings: lack of preparation. He emphasizes the importance of setting realistic goals aligned with the client's needs rather than unrealistic expectations. Altman advises salespeople to identify what clients need to believe to achieve their goals and to prepare for different meeting scenarios (the good, the bad, and the ugly). Role-playing these scenarios with different team members helps salespeople practice and improve their ability to handle various outcomes effectively. He concludes that thorough planning and realistic expectations lead to better client meeting outcomes. Biggest MistakesNot having any planning whatsoever for the meeting.Having unrealistic expectations for the meeting outcome.Not thinking through the logistics of the meeting from the client's perspective.Coming to a meeting with no expectations. Best PracticesSet realistic expectations for the meeting that focus on solving the client's needs.Determine what the client needs to believe for the desired outcome to happen.Prepare questions to ask the client to confirm if they believe what you need them to believe.Plan for three possible scenarios: good, bad, and ugly.Role-play each scenario with a team (salesperson, customer, and observer).

    7 min
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5
out of 5
71 Ratings

About

B2B selling expert, Ian Altman hosts the Same Side Selling podcast. Organizations rely on Ian to modernize their sales approach to achieve business growth. Ian draws on his experience as a former CEO of two decades to help people and organizations dramatically grow revenue. The Same Side Selling podcast features sales and business topics, as well as insight from industry leaders with proven success. Ian interviews some of the brightest minds who share proven methods to help YOU achieve success and grow revenue with integrity. Tune-in for inspiration, entertainment, and especially actionable takeaway messages that can drive remarkable results. Discover more at http://www.IanAltman.com

Information

  • Creator
    Same Side Selling Podcast
  • Years Active
    2015 - 2025
  • Episodes
    387
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Same Side Selling Podcast

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