Sara Martinez: How to become an esthetician, sugarist, and lash artist.

This is the first episode of the PNW Beauty Pro podcast.
See the video version on Youtube

Hosted by Irina Groshina
Founder of  PNWBeautyPro,
Owner of Beautissima.

Our guest: Sara Martinez
Owner of Sugar Savy
Licensed Esthetician, Lash Artist, and Sugarist.

We will speak about Sara's path in the beauty industry - how and why to become an esthetician, choose a beauty school and find your first job in the beauty industry, along with how to start your beauty business.

Sara will share insight about beauty marketing on Google, Yelp, Groupon, and Instagram, as well as her favorite brands, training, and certifications.

You will learn how to handle demanding clients and maintain a Work-Life balance.

00:00 Wellcome to the first PNW Beauty Podcast
00:15 Guest introduction - Sara Martinez
01:50 Why become an esthetician?
03:45 How to choose a beauty school?
07:59 Gaps in beauty education
10:45 Work experience outside of the Beauty Industry
12:00 First job in the beauty industry   
14:26 Job burnout
22:24 Why did you start your own business?
25:20 Starting own beauty business - challenges.
25:20 Find the place for your beauty business.
26:40 Bussiness license for your beauty business.
28:08 How to find clients for your beauty business.
28:08 Beauty marketing: Google, Yelp, Groupon, and Instagram
29:30 Giveaways - are they working?
31:10 Discounts - are they worth it?
32:40 Services packages and bundles
34:20 How to handle difficult clients?
37:00 Most and least favorite beauty service
39:32 Can you recommend training and certifications?
43:00 What beauty brands do you recommend?
50:37 Work-Life balance

Let’s build a community together to network with fellow beauty artists and business owners in the Pacific Northwest!

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http://pnwbeauty.pro