Sarah Collins - Pushing An Elephant Through a Needle

Expedition Business

Founded by Sarah Collins in 2008, the Wonderbag was developed as a solution to the South African energy shortage, forcing blackouts across the country.

WonderBag is a slow cooker designed to reduce cooking time, fuel use, and carbon emissions. It also lightens the load for women in countries where open-fire cooking and hours of unpaid labor daily fall to them.


She received Time Magazine’s Top 50 Most Genius Companies accolade in 2018, among other awards.


From London to Rwanda, Wonderbag started with a few cushions in a kitchen and is today a global company impacting millions of lives!!

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