Scaling a Service-Based Business Through Economic Challenges with Susan Toft

My guest today can speak from first-hand experience about juggling work and family life, and how tricky that can be!

Many of us start our own business because we’re looking for more flexibility, the opportunity to work from home, around the kids and other personal commitments.

And while it’s certainly worth it, it’s not easy - especially in the first few years of building your business!

The pandemic and years since then have seen the rise of the “gig” economy, with more and more people turning to side hustles they could build alongside other work or family life. 

We’re all familiar with companies like Uber, Door Dash, Sidekicker - all great options for making extra money. But not amazing in terms of training and support.

So either you go it on your own with your own business, or you go it on your own with your side hustle. Until now!

Susan Toft is the Founder and CEO of award-winning Australian mobile laundry service, The Laundry Lady - and her business model is shaking up the idea of the 'gig economy'. 

The Laundry Lady is a great solution for those looking to run a business from home or those interested in 'side-hustles', with a smooth and simple business model and technology & innovations that can help and support you in scaling a business.

With a career spanning corporate marketing, event management, and project management, Susan first launched The Laundry Lady on the Gold Coast in 2012.

She has steered the business from $200K revenue to $6M in the past four years - continuing to grow despite cost of living pressures. Laundry Lady now has a team of 300+ contractors  Australia wide and in 2023 broke into the New Zealand market.

Susan is a champion for women in the workplace, bringing time and flexibility back to mums, dads, career-changers and more with her innovative and market-leading independent contractor model. 

Tune in as Susan and I chat about how her business model is shaking up traditional views on gig work, how she's leveraged technology to streamline operations and enhance the customer and contractor experience, the innovations she has implemented to scale The Laundry Lady successfully, and what's next for the business!

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See more from Susan at her website, and on Instagram, LinkedIn and Facebook

Save 20% on your laundry service with code MARISSA24

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Come chat with me on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠!

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Ready to simplify your business? Start with these resources: ⁠⁠⁠⁠⁠⁠https://www.marissaroberts.com/resources/⁠⁠⁠⁠⁠⁠

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